KFDA-TV (channel 10) is a television station in Amarillo, Texas, United States, affiliated with CBS. It is owned by Gray Media alongside Borger-licensed Telemundo affiliate KEYU (channel 31). The two stations share studios on Broadway Drive (just south of West Cherry Avenue) in northern Amarillo, where KFDA's transmitter is also located.

On July 3, 1952, the Amarillo Broadcasting Company – a consortium led by radio station owners Wendell Mayes, oil, gas and publishing interest holder C. C. Woodson, Charles B. Jordan (vice president and assistant general manager of the Texas State Network), and Gene L. Cagle (Texas State Network president and general manager) – filed an application with the Federal Communications Commission (FCC) to obtain a license and construction permit to operate a commercial television station on VHF channel 10. The FCC awarded the license and permit for channel 10 to the Amarillo Broadcasting Company on October 8, 1952; the group subsequently requested and received approval to assign KFDA-TV as the television station's call letters, using the base callsign that had been used by its existing radio station on KFDA (1440 AM, now KPUR) since it signed on in March 1939.

The station first signed on the air on April 4, 1953; it was the second television station to sign on in the Amarillo market, debuting two weeks after NBC affiliate KGNC-TV (channel 4, now KAMR-TV) launched as the market's first television station on March 18. Channel 10 has been an CBS television affiliate since its debut; however, it also initially carried programming from ABC, inheriting those rights through KFDA radio's longtime relationship with the television network's progenitor ABC Radio, which had been affiliated with that station since 1943 (as the post-NBC-split Blue Network).

In January 1954, the Texas State Network (TSN) – a broadcasting consortium owned by Sid W. Richardson (philanthropist and owner of, among other petroleum firms in the state, Fort Worth-based Sid W. Richardson Inc. and Richardson and Bass Oil Producers), media executive Gene L. Cagle, mineral rights firm owner R. K. Hanger, company president Charles B. Jordan and D. C. Homburg – acquired a 75% controlling stake in KFDA-AM-TV from the original stockholders for $525,000, with Jordan retaining his existing 25% interest. KFDA disaffiliated from ABC shortly before KVII-TV (channel 7) signed on as an affiliate of that network on December 21, 1957, with the station remaining an exclusive CBS affiliate. In January 1958, Jordan divested his stake in KFDA-TV to TSN/Amarillo Broadcasting in exchange for full ownership of KFDA radio through his firm, the Lone Star Broadcasting Company. Despite this separation of ownership, the KFDA television and radio stations continued to share a base call sign until 1966, when the radio station changed its call letters to KPUR, in order to comply with a since-repealed FCC rule that prohibited separately owned television and radio stations that were based in the same media market from sharing the same call letters.

In an effort to expand its viewing area, KFDA-TV launched a network of UHF translators to serve areas of the Texas Panhandle that were not covered by its main signal. KFDA's parent companies during the timeframe also acquired two standalone network affiliates during the mid-1960s for conversion into satellite stations to reach areas where its primary signal was impaired by some of the rugged terrain within the Panhandle. The station was all but unviewable in Clovis, Portales and surrounding areas of northeastern New Mexico as well as portions of the far eastern Texas Panhandle. Many viewers in those areas received CBS programming either via KGGM-TV (now KRQE-TV) in Albuquerque or KWTV in Oklahoma City. On September 11, 1963, the Texas State Network purchased primary CBS and secondary ABC affiliate KICA-TV (channel 12) in Clovis from Marshall Enterprises (owned by John H. Marshall Sr., John H. Marshall Jr., Lena V. Marshall and Carolyn A. Marshall) for $350,000; the sale was approved on January 22, 1964. TSN subsequently changed the Clovis station's call letters to KFDW-TV to match its new parent station.

The owner of KFDA-TV and its satellites changed its name from the Texas State Network to the Bass Broadcasting Company – by then, led by investor/philanthropist Perry R. Bass – in April 1965 (following TSN's sale of KFJZ-AM-FM in Fort Worth to a company that subsequently took on the Texas State Network name). The following year, in February 1966, the Bass family acquired a majority stake in the company from the Sid W. Richardson Foundation (a move that followed concerns from Congress and the Treasury Department regarding nonprofit foundations' business interests) and Gene Cagle (who gave up his interest in Bass in exchange for acquiring KRIO in McAllen from the company) for nearly $2.3 million. On July 1 of that year, Bass Broadcasting acquired CBS affiliate KSWB (channel 8) in Elk City, Oklahoma, from Southwest Broadcasting Company (owned by Lonnie J. Preston and Alice H. Preston) for $275,000, including a non-compete agreement for Southwest Broadcasting worth $50,000. The sale, along with a concurrent renewal request for the KSWB license and proposed upgrades to its transmitter facility, received FCC approval on November 17, 1965. In September 1966, KSWB was converted into a KFDA satellite under the call letters KFDO-TV (which also had its city of license relocated to the nearby city of Sayre), to relay its programming into portions of western Oklahoma who could not adequately receive CBS programming from KWTV.

The Bass family decided to exit broadcasting in the mid-1970s to focus on their oil and gas exploration interests. In October 1975, Bass Broadcasting Co. sold KFDO-TV to Amarillo-based Marsh Media Ltd. – owned by entrepreneur and philanthropist Stanley Marsh 3, Tom F. Marsh, Michael C. Marsh and Estelle Marsh Wattlington – for $300,000; Marsh converted KFDO into a satellite station of KVII (under the new calls KVIJ-TV), and along with it, changing the satellite's affiliation from CBS to ABC, serving areas where reception of KOCO-TV in Oklahoma City was not sufficient. (KVIJ ceased operations on December 2, 1992, citing the fact that the majority of ABC's viewership in west-central Oklahoma came via either reception of KOCO-TV or KSWO-TV in Lawton on local cable providers in that area.)

In May 1976, KFDA-TV was sold to the Panhandle Telecasting Company (originally known as Amarillo Telecasters, and under licensee to Midessa Television Inc.) – a partnership of Ray Herndon, majority owner of KMID-TV in Midland, and R.H. Drewry, owner of KSWO-TV in Lawton, Oklahoma – for $2.8 million; the sale was received FCC approval 3½ months later on August 20. The sale of KFDA did not include KFDW-TV, which was instead included in a sale of Bass's remaining stations to Mel Wheeler, Inc. a few months later in a $2.2-million deal. (After subsequent sales, KFDW would become KMCC-TV, a satellite of Lubbock ABC affiliate KAMC in 1979, and KVIH-TV, a satellite of KVII, in 1986; KVIH remains a KVII satellite to this day.) In October 1983, Drewry (through his Lawton Cablevision Inc. subsidiary) acquired majority control of KFDA for $3 million; the transaction received FCC approval on February 27, 1984.