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KFRR
KFRR (104.1 FM) is a commercial radio station licensed to Woodlake, California, United States, and serving the Fresno metropolitan area. It airs an alternative rock format and is owned by John Ostlund. The studios and offices are at One Putt Broadcasting in Downtown Fresno, across from the historic Warnors Theater.
KFRR's transmitter is sited in Hartland, California, at Eshom Point, about 20 miles (32 km) east of Fresno. The station is also heard on FM translator K262DK at 100.3 MHz in Fresno.
KFRR signed on the air in September 1992. The original call sign was KFCL, as Fresno's first commercial classical music station. But it was difficult for the station to find advertisers for the classical music format. Two years later, it flipped to adult contemporary music with a change of call letters to KFRR. It used the slogan, "K104-In-A-Row" (where the station plays four songs in a row without commercial interruptions).
To generate publicity, KFRR gave away plastic "credit card style" cards which were branded with a unique number. The station would call out for a numbered card, and if those listeners phoned in within 10 minutes, they'd receive a cash prize. If nobody called in, the cash prize amount would increase until someone won it. This was known as the "Cash Call Jackpot". The jackpot always started at $104.01 when it was reset, tying in with the station's spot on the FM dial. KFRR's main competitor at this time was KTHT Mix 102.7 (now country station KHGE).
In 1995, KFRR's format was changed to modern rock, branded as "New Rock 104". The station slogan was "This Is Not For You". KFRR was the first alternative station in Fresno after KKDJ "105.9 The Edge" ended its modern rock sound. KFRR played much of the New Wave 1980s hits (labeled as "Retro-Flashbacks"), as well as current and recent modern rock titles. Key artists included Nirvana, Smashing Pumpkins, Jewel and Counting Crows.
KFRR had no competition in the modern rock format until KVSR "Star 101" debuted with modern adult contemporary. While it played a number of the same artists as KFRR, it was pop-leaning, whereas KFRR took a more rock approach. Shortly afterwards, the competition increased again when 96.7 KALZ debuted as "Alice 102.7" to go up against KVSR as a modern adult contemporary station.
In 1995, KFRR began airing a nationally syndicated morning program to its line up. The Bob & Tom Show, based in Indianapolis, was heard in mornings on KFRR. The show was not successful in the ratings.[citation needed] The Bob & Tom Show was mostly heard on classic rock station, aimed at middle aged listeners.[according to whom?]
In October 1995, Rob Frazier (aka Robnokshus) took over the morning show with Andy as his co-host. Meanwhile, The Bob & Tom Show was moved to classic rock sister station 95.7 KJFX, where it continues to be heard.
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KFRR
KFRR (104.1 FM) is a commercial radio station licensed to Woodlake, California, United States, and serving the Fresno metropolitan area. It airs an alternative rock format and is owned by John Ostlund. The studios and offices are at One Putt Broadcasting in Downtown Fresno, across from the historic Warnors Theater.
KFRR's transmitter is sited in Hartland, California, at Eshom Point, about 20 miles (32 km) east of Fresno. The station is also heard on FM translator K262DK at 100.3 MHz in Fresno.
KFRR signed on the air in September 1992. The original call sign was KFCL, as Fresno's first commercial classical music station. But it was difficult for the station to find advertisers for the classical music format. Two years later, it flipped to adult contemporary music with a change of call letters to KFRR. It used the slogan, "K104-In-A-Row" (where the station plays four songs in a row without commercial interruptions).
To generate publicity, KFRR gave away plastic "credit card style" cards which were branded with a unique number. The station would call out for a numbered card, and if those listeners phoned in within 10 minutes, they'd receive a cash prize. If nobody called in, the cash prize amount would increase until someone won it. This was known as the "Cash Call Jackpot". The jackpot always started at $104.01 when it was reset, tying in with the station's spot on the FM dial. KFRR's main competitor at this time was KTHT Mix 102.7 (now country station KHGE).
In 1995, KFRR's format was changed to modern rock, branded as "New Rock 104". The station slogan was "This Is Not For You". KFRR was the first alternative station in Fresno after KKDJ "105.9 The Edge" ended its modern rock sound. KFRR played much of the New Wave 1980s hits (labeled as "Retro-Flashbacks"), as well as current and recent modern rock titles. Key artists included Nirvana, Smashing Pumpkins, Jewel and Counting Crows.
KFRR had no competition in the modern rock format until KVSR "Star 101" debuted with modern adult contemporary. While it played a number of the same artists as KFRR, it was pop-leaning, whereas KFRR took a more rock approach. Shortly afterwards, the competition increased again when 96.7 KALZ debuted as "Alice 102.7" to go up against KVSR as a modern adult contemporary station.
In 1995, KFRR began airing a nationally syndicated morning program to its line up. The Bob & Tom Show, based in Indianapolis, was heard in mornings on KFRR. The show was not successful in the ratings.[citation needed] The Bob & Tom Show was mostly heard on classic rock station, aimed at middle aged listeners.[according to whom?]
In October 1995, Rob Frazier (aka Robnokshus) took over the morning show with Andy as his co-host. Meanwhile, The Bob & Tom Show was moved to classic rock sister station 95.7 KJFX, where it continues to be heard.