KOGO (AM)
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KOGO (AM)

KOGO (600 kHz) is a commercial radio station in San Diego, California. The station airs a news/talk radio format and is owned by iHeartMedia, Inc. Its studios and offices are located in San Diego's Kearny Mesa neighborhood on the northeast side.

KOGO transmits with 9,000 watts during the day and 10,000 watts at night. The station uses a directional antenna with a two-tower array transmitter located off 60th Street at Old Memory Lane in the Emerald Hills neighborhood of San Diego. The signal pattern generally follows the Pacific Coast from Baja California, Mexico, to Santa Barbara. Because of its reach, KOGO is one of the primary Emergency Alert System (EAS) stations for the San Diego radio market.

The station was originally licensed on June 30, 1925, broadcasting at 1320 kHz with 250 watts of power from the U.S. Grant Hotel. The original call sign was KFWV. In 1926, the call letters changed to KFSD and the station moved down the dial to 620 AM. KFSD was the first commercially licensed station in the city (KFSD stands for "First in San Diego"); at the time, KFBC/KGB was an amateur station that was not full-time. In 1928, KFSD was facing bankruptcy, so it was sold to Thomas Sharp (who founded Sharp HealthCare in San Diego). (A station in Escondido, not related to this station, now uses the KFSD callsign.)

In 1931, KFSD became an affiliate of the NBC Red Network. It carried NBC's dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio". KFSD was owned by the Airfan Radio Corporation. In the 1930s, the station also moved to its current frequency of 600 kHz.

In 1948, KFSD moved its studios to a former country club in Emerald Hills, east of downtown San Diego. The facility housed KFSD's studios, transmitter, and offices. That same year, San Diego's first FM station, KFSD-FM (now KMYI), signed on from Emerald Hills. In 1953, KFSD-TV (now KGTV) became the third TV station to sign on in San Diego.

In 1961, KFSD was changing formats, so management also decided to change the call letters. The owners at the time fed facts about San Diego and its people into a new device called a computer, which was then asked to give them the perfect call sign for the station. The IBM computer gave them the call letters KOGO. Thus, in 1961 the San Diego station known as KOGO (pronounced "Ko-Go") was born.[citation needed]

In 1972, Time Life Broadcasting (owners of KOGO-AM-FM-TV since 1961) decided to sell its San Diego broadcast properties. Due to FCC regulations at the time the stations had to be split off. KOGO was sold to Retlaw Enterprises, owned by the family of Walt Disney. Channel 10 was sold to McGraw Hill Publishing and the call letters were changed to KGTV (which stands for KOGO-TV). The station at 94.1 FM got back the call sign KFSD but was sold many times over. It was primarily a classical music station. The FM outlet changed its call letters to KFSD, then KXGL (for the Eagle), then to KJQY (for "K-Joy"), and finally in 2001 to KMYI. The AM station changed its branding to KOGO Radio 60, then to KOGO Radio 6, then to KOGO Radio 6, the radio magazine. It had a mixed format of middle of the road (MOR) music, talk and sports.

The Shadacks (Ed and his nephew Tom) took over KOGO and KPRI (106.5 FM), but both stations had poor ratings in the early 1980s. In 1983 both stations changed to KLZZ-AM-FM (using the name "Class FM/AM") with a soft AC format. But Class struggled in the ratings.

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