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KRBE

KRBE (104.1 FM) is a radio station in Houston, Texas. It is owned by Cumulus Media and broadcasts a contemporary hit radio format. The studios are located in Suite 700 at 9801 Westheimer Road in western Houston.

KRBE has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations in the U.S. The transmitter facilities are located on the Farm-to-Market Road 2234 near the Fort Bend Parkway in Southwest Houston. KRBE broadcasts in the HD Radio hybrid format. The HD2 subchannel carries the Nash Icon music service from co-owned Westwood One.

At 6 pm on November 8, 1959, KRBE signed on at 104.1 FM as a classical music station by owners Roland and Edith Baker. There was much naysaying about the full potential of FM radio technology and its future success, as it was a risky venture. The early FM radio receivers drifted in frequency, making the audio sound "fuzzy". This required intermittent adjustments to the analog tuning dial. Later, the "phase lock loop" circuit was invented which cured this problem. The static-free FM signal then was launched to its full commercial potential.

Initially, its studios were located at 1400 Hermann Drive in Houston. During 1961's Hurricane Carla, its tower on top of 1400 Hermann was blown down to the street below. It was rebuilt immediately.

Monthly Program Guides were provided to subscribers which detailed musical programming for each day and time of the month. A classical music competitor, KLEF 94.5, debuted in 1964.

In the late 1960s, it flipped for the first time to Top 40 hits. For a short time in the early 1970s, the station adopted an album-oriented rock format and used the moniker "Big K-Rock 104". Afterwards, the station was then simply branded as "104 KRBE".

In 1966, the station's studios were moved to 3775 Kirby Drive (now 3701 Kirby). Because of this, the station has sometimes been referred to by locals as "Kirby"; the call letters are actually derived from the station's original owners, Roland and Edith Baker ("Roland, Baker, Edith").

In January 1973, KRBE stunted by playing Gary Glitter's "Rock And Roll Part II" for two days before launching a contemporary rock format. In the mid-1970s, KRBE took on the moniker of "Bump & Boogie", and developed a "Rock 40" format, with some dance-oriented tunes included. The studios were located on Westpark above the ACCA recording studios. At this time, it was owned by a movie theater company, the General Cinema Corporation. Bob Fauser, who had been Sales Manager at WNBC in New York City became the General Manager. Clay Gish became the program director in 1974, and launched a run that lasted until 1980. Mike Krehel became the Chief Engineer during that time and gave KRBE its "Flame Thrower" signature sound.

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