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KWVN-FM

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KWVN-FM

KWVN-FM (107.7 FM, "107.7 Hot FM") is a commercial radio station licensed to serve Pendleton, Oregon, United States. The station, originally launched in October 1978, is currently owned by Randolph and Debra McKone's Elkhorn Media Group and the broadcast license is held by EMG2, LLC.

KWVN-FM broadcasts an adult hits music format to the greater Columbia Basin area. Notable syndicated programming includes American Top 40 with Ryan Seacrest on Sunday mornings.

This station began regular broadcasting on October 1, 1978, broadcasting with 27,500 watts on 107.7 MHz as KUMA-FM, sister station to KUMA (1290 AM). Under the ownership of the Pendleton Broadcasting Company, KUMA-FM aired a "bright and beautiful" music format.

KUMA-FM was founded by Theodore A. "Ted" Smith and his wife Phyllis as part of Pendleton Broadcasting Company, a business that Ted Smith joined in 1955 after his service in the United States Navy. In September 1988, Ted and Phyllis Smith applied to the FCC to transfer control of the Pendleton Broadcasting Company to Gregory A. Smith, their son. The deal was approved by the FCC on November 18, 1988. The younger Smith applied to the FCC for a new callsign and the station was assigned KSXM on August 1, 1989. KSXM dropped most of the simulcast with the AM station and adopted a classic rock music format.

In March 1993, Pendleton Broadcasting Company, Inc., reached an agreement to sell this station and sister station KUMA-FM to Capps Broadcast Group's Round-Up Radio, Inc. The deal was approved by the FCC on July 1, 1993, and the transaction was consummated on the same day. The station applied to the FCC for the return of its original callsign and this request was granted on September 24, 1993.

On January 11, 2010, KUMA-FM changed their call sign to KWVN-FM. On January 27, 2010 KWVN-FM changed their format to adult hits, branded as "107.7 The Vine".

On February 2, 2015 KWVN-FM changed their format to Top 40 (CHR), branded as "107.7 Hot FM".

KWVN-FM today primarily targets the Walla Walla valley and Milton-Freewater, OR. Signal and geographic limitations from the current tower location make KWVN unsuitable to rebrand as a Tri-Cities area FM station without a booster service to fill in areas of Kennewick shielded by terrain.

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