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Keep America Beautiful
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Keep America Beautiful
Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.
Keep America Beautiful aims to end littering, to improve recycling, and to beautify American communities. The organization's narrow focus on littering and recycling has been criticized as greenwashing in that it diverts responsibility away from corporations and industries.
Keep America Beautiful was founded in December 1953 by the American Can Company and the Owens-Illinois Glass Company.
Keep America Beautiful conducted many local PSA campaigns early in its history. One of these early campaigns in Pennsylvania (PennDOT) some attribute to having coined the term "litterbug," although the National Council of State Garden Clubs representative exhibited a "litter bug" emblem at the first Keep America Beautiful organizational meeting. Author and Federated Garden Clubs of Maryland president Alice Rush McKeon published "The Litterbug Family" in 1931 containing poems and illustrations about the problem of roadside litter.
Keep America Beautiful joined with the Ad Council in 1961 to popularize the idea that individuals must help protect against the effects litter has on the environment. Paul B. Gioni came up with the 1963 television campaign theme "Every Litter Bit Hurts." Another campaign in 1964 featured the character Susan Spotless.
In 1970, Keep America Beautiful began distributing free brochures. More than 100,000 copies of the brochure were requested within four months.
In 1971, on Earth Day, a new campaign was launched with the theme "People Start Pollution. People Can Stop It." In what later became known as the "Crying Indian" PSA, the television ad, narrated by actor William Conrad with Peter Sarstedt's instrumental "Overture" playing in the background,[citation needed] featured Italian-American actor Iron Eyes Cody, who portrayed a Native American man devastated to see the destruction of Earth's natural beauty caused by the thoughtless pollution and litter of a modern society.
In 1976, Keep America Beautiful introduced its "Clean Community System", which encouraged local communities to prevent litter through education efforts, public service advertising, local research, the mapping of litter "hotspots", and cleanup activities. During the height of the campaign, it received over 2,000 letters a month from people wanting to join their local programs.
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Keep America Beautiful
Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.
Keep America Beautiful aims to end littering, to improve recycling, and to beautify American communities. The organization's narrow focus on littering and recycling has been criticized as greenwashing in that it diverts responsibility away from corporations and industries.
Keep America Beautiful was founded in December 1953 by the American Can Company and the Owens-Illinois Glass Company.
Keep America Beautiful conducted many local PSA campaigns early in its history. One of these early campaigns in Pennsylvania (PennDOT) some attribute to having coined the term "litterbug," although the National Council of State Garden Clubs representative exhibited a "litter bug" emblem at the first Keep America Beautiful organizational meeting. Author and Federated Garden Clubs of Maryland president Alice Rush McKeon published "The Litterbug Family" in 1931 containing poems and illustrations about the problem of roadside litter.
Keep America Beautiful joined with the Ad Council in 1961 to popularize the idea that individuals must help protect against the effects litter has on the environment. Paul B. Gioni came up with the 1963 television campaign theme "Every Litter Bit Hurts." Another campaign in 1964 featured the character Susan Spotless.
In 1970, Keep America Beautiful began distributing free brochures. More than 100,000 copies of the brochure were requested within four months.
In 1971, on Earth Day, a new campaign was launched with the theme "People Start Pollution. People Can Stop It." In what later became known as the "Crying Indian" PSA, the television ad, narrated by actor William Conrad with Peter Sarstedt's instrumental "Overture" playing in the background,[citation needed] featured Italian-American actor Iron Eyes Cody, who portrayed a Native American man devastated to see the destruction of Earth's natural beauty caused by the thoughtless pollution and litter of a modern society.
In 1976, Keep America Beautiful introduced its "Clean Community System", which encouraged local communities to prevent litter through education efforts, public service advertising, local research, the mapping of litter "hotspots", and cleanup activities. During the height of the campaign, it received over 2,000 letters a month from people wanting to join their local programs.
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