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Larry Flynt Publications
Larry Flynt Publications, or LFP, Inc. is an American independent business enterprise that owns, manages and operates the adult entertainment businesses founded by American entrepreneur Larry Flynt. Founded in 1976, two years after Flynt began publishing Hustler magazine, LFP was originally established to serve as the legal business entity i.e. parent company of this magazine.
In March 1972, Flynt created the Hustler Newsletter, a four-page, black-and-white publication of information about his Hustler Clubs. This item became so popular with his customers that by May 1972 he expanded the Hustler Newsletter to 16 pages and in August 1973, to 32 pages.
As a result of the 1973 oil crisis the United States entered an economic recession; Hustler Club customers tightened their spending and Flynt had to find financing to pay his debts or go bankrupt. He decided to turn the Hustler Newsletter into a sexually-explicit national magazine. He paid the start-up costs of the new magazine using sales taxes collected in the clubs.
In July 1974, the first issue of Hustler magazine was published. Although the first few issues went largely unnoticed, within a year it became highly lucrative and he was able to pay his tax debts.
The magazine struggled for the first year, partly because many distributors and wholesalers refused to handle it as its nude photos became increasingly graphic. It targeted working-class men and grew from a shaky start to a peak circulation of around 3 million (current circulation is below 500,000). In November 1974, Hustler showed the first "pink shots", or photos of open vulvas. Flynt had to fight to publish each issue as many people, including his distribution company, found the magazine too sexually explicit and threatened to have it removed from the market.
Shortly thereafter, Flynt was approached by a paparazzo who had taken nude pictures of former First Lady Jacqueline Kennedy Onassis while she was sunbathing on vacation in 1971. He purchased them for $18,000 and published them in the August 1975 issue. That issue attracted widespread attention, and one million copies were sold within a few days. As a millionaire, he bought a $375,000 (1976 dollars) mansion.
After 1976, Larry Flynt Publications began publishing many pornographic magazine titles as well as mainstream ones. Other pornographic magazines included:
When sales of men's magazines fell in the late 1990s, LFP expanded into production of adult videos through its Hustler Video subsidiary, and moved further into the mainstream publishing market. To accommodate this expansion, the company moved its headquarters to Wilshire Boulevard in Beverly Hills, California, where it remains to this day. It acquired Darkroom Photography (later known as Camera & Darkroom Photography) in 1988 and launched a series of special-interest magazines, such as PC Laptop Computers and Maternity Fashion & Beauty.
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Larry Flynt Publications
Larry Flynt Publications, or LFP, Inc. is an American independent business enterprise that owns, manages and operates the adult entertainment businesses founded by American entrepreneur Larry Flynt. Founded in 1976, two years after Flynt began publishing Hustler magazine, LFP was originally established to serve as the legal business entity i.e. parent company of this magazine.
In March 1972, Flynt created the Hustler Newsletter, a four-page, black-and-white publication of information about his Hustler Clubs. This item became so popular with his customers that by May 1972 he expanded the Hustler Newsletter to 16 pages and in August 1973, to 32 pages.
As a result of the 1973 oil crisis the United States entered an economic recession; Hustler Club customers tightened their spending and Flynt had to find financing to pay his debts or go bankrupt. He decided to turn the Hustler Newsletter into a sexually-explicit national magazine. He paid the start-up costs of the new magazine using sales taxes collected in the clubs.
In July 1974, the first issue of Hustler magazine was published. Although the first few issues went largely unnoticed, within a year it became highly lucrative and he was able to pay his tax debts.
The magazine struggled for the first year, partly because many distributors and wholesalers refused to handle it as its nude photos became increasingly graphic. It targeted working-class men and grew from a shaky start to a peak circulation of around 3 million (current circulation is below 500,000). In November 1974, Hustler showed the first "pink shots", or photos of open vulvas. Flynt had to fight to publish each issue as many people, including his distribution company, found the magazine too sexually explicit and threatened to have it removed from the market.
Shortly thereafter, Flynt was approached by a paparazzo who had taken nude pictures of former First Lady Jacqueline Kennedy Onassis while she was sunbathing on vacation in 1971. He purchased them for $18,000 and published them in the August 1975 issue. That issue attracted widespread attention, and one million copies were sold within a few days. As a millionaire, he bought a $375,000 (1976 dollars) mansion.
After 1976, Larry Flynt Publications began publishing many pornographic magazine titles as well as mainstream ones. Other pornographic magazines included:
When sales of men's magazines fell in the late 1990s, LFP expanded into production of adult videos through its Hustler Video subsidiary, and moved further into the mainstream publishing market. To accommodate this expansion, the company moved its headquarters to Wilshire Boulevard in Beverly Hills, California, where it remains to this day. It acquired Darkroom Photography (later known as Camera & Darkroom Photography) in 1988 and launched a series of special-interest magazines, such as PC Laptop Computers and Maternity Fashion & Beauty.