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LeEco

LeEco (Chinese: 乐视集团) is a Chinese conglomerate founded by Jia Yueting, the founder of Le.com (formerly LeTV). The group maintains businesses in video streaming, cloud services, software development, consumer electronics, such as smartphones, smart TVs, VR, electric bicycles, electric cars, film production and distribution, real estate, wine, retail, eCommerce, and other business. LeEco has expanded to countries outside of China, such as the United States, India, and Russia.

From late 2016 onward, LeEco experienced financial limitations due to aggressive strategic expansion and difficulties in acquiring new funds. As of September 2018, LeEco has sold its remaining ownership of Leshi Zhixin Electronic Technology Co., Ltd. and Le Vision Pictures to Sunac. In October 2018, Le.com formally announced it is not for sale and is exploring solutions to address its financial issues.

The predecessor of the diversified group, Letv (Chinese: 乐视视频; pinyin: lèshì shìpín; lit. 'Leshi Video'), was founded by Jia Yueting in Beijing in 2004 and was the first streaming video company in China to go public. Jia later founded Leshi Holding Beijing as a sister company of Letv to provide media content and products linked to its services, and use LeEco (Chinese: 乐视生态; pinyin: lèshì shēngtài; lit. 'Leshi Ecosystem') as the brand.

The Chinese company launched its video streaming service three years before Netflix—and it had started producing its own original content well before the arrival of the seminal Netflix series House of Cards.

In 2014, LeEco aggregate sales amounted to approximately US$1.6 billion. At the end of 2014, LeEco announced its Super Electric Ecosystem (SEE) Project — the company's first foray into automobiles.[citation needed]

In 2014, Le Vision Pictures, a subsidiary of LeEco, opened an office in West Los Angeles to build closer ties with filmmakers and to expand other lines of business, including eCommerce, large-screen TVs, smartphones, and electric cars.

In April 2015, Letv established its first US headquarters in Redwood City to build up its presence in Silicon Valley, and it announced opening another office in Los Angeles in the near future.

In 2015, LeEco introduced three models of its first-generation smartphone, the Le Superphone, in China. LeEco sold over 1 million Le Superphones within three months, and its online sales have topped Apple and Samsung in China. LeEco was also the first smartphone manufacturer to release its bill of materials worldwide.

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