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Lego Speed Champions
Lego Speed Champions (stylized as LEGO Speed Champions) is an auto racing-inspired theme of Lego building sets first released in 2015. It features classic and modern styles from well-known car brands.
The Lego Speed Champions product line focuses on classic and modern styles from well-known car brands. The series featured Ferrari, McLaren, Porsche, and unofficially Iveco models in its initial release. Each set was designed by Lego Design Manager Chris Stamp. The theme later added Audi, Bugatti, Chevrolet, Dodge, Ford, Jaguar, Mercedes-AMG, Lamborghini, Koenigsegg, Nissan, Pagani, Toyota, Aston Martin, Lotus, and Mini. The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4.
In 2022, The Lego Group stated that the theme is designed with adults in mind, although it does not carry the 18+ label.
In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M containing 78,496 Lego pieces. The Lego Group also built a life-size replica of the Ferrari F40 containing 358,000 Lego pieces and placed in front of Legoland California.
Initially launched in 2015 at a 6 wide scale, LEGO Speed Champions was focused on reaching older LEGO builders, bringing real cars into the hands of kids and fans. "There are a lot of car geeks working at LEGO, and there were lots of cars within various existing lines, but we thought that something was missing. We wanted to create something authentic, that would work for ‘older’ LEGO builders. The primary focus is always on what works for kids, but there’s a bigger story to tell sometimes, too. The line was “Designed for children, but with grown-ups fans in mind too, we know these models will be closely scrutinized for authenticity.”
The line later switched to a larger scale allowing more detail and complexity in line with an older target audience.
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari F14 T, McLaren P1 , and Porsche 918. The sets were designed primarily for children 7 to 14 years old.
In 2015, The Lego Group released seven sets in the new Speed Champions line: the LaFerrari, McLaren P1, Porsche 918 Spyder, Ferrari 458 Italia GT2, F14 T & Scuderia Ferrari Truck, Porsche 911 GT Finish Line, and the McLaren Mercedes Pit Stop. Seven sets - nine vehicles including the Ferrari transport truck and the two Porsche 911 GTs in the Finish Line set.
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Lego Speed Champions AI simulator
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Lego Speed Champions
Lego Speed Champions (stylized as LEGO Speed Champions) is an auto racing-inspired theme of Lego building sets first released in 2015. It features classic and modern styles from well-known car brands.
The Lego Speed Champions product line focuses on classic and modern styles from well-known car brands. The series featured Ferrari, McLaren, Porsche, and unofficially Iveco models in its initial release. Each set was designed by Lego Design Manager Chris Stamp. The theme later added Audi, Bugatti, Chevrolet, Dodge, Ford, Jaguar, Mercedes-AMG, Lamborghini, Koenigsegg, Nissan, Pagani, Toyota, Aston Martin, Lotus, and Mini. The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4.
In 2022, The Lego Group stated that the theme is designed with adults in mind, although it does not carry the 18+ label.
In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M containing 78,496 Lego pieces. The Lego Group also built a life-size replica of the Ferrari F40 containing 358,000 Lego pieces and placed in front of Legoland California.
Initially launched in 2015 at a 6 wide scale, LEGO Speed Champions was focused on reaching older LEGO builders, bringing real cars into the hands of kids and fans. "There are a lot of car geeks working at LEGO, and there were lots of cars within various existing lines, but we thought that something was missing. We wanted to create something authentic, that would work for ‘older’ LEGO builders. The primary focus is always on what works for kids, but there’s a bigger story to tell sometimes, too. The line was “Designed for children, but with grown-ups fans in mind too, we know these models will be closely scrutinized for authenticity.”
The line later switched to a larger scale allowing more detail and complexity in line with an older target audience.
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari F14 T, McLaren P1 , and Porsche 918. The sets were designed primarily for children 7 to 14 years old.
In 2015, The Lego Group released seven sets in the new Speed Champions line: the LaFerrari, McLaren P1, Porsche 918 Spyder, Ferrari 458 Italia GT2, F14 T & Scuderia Ferrari Truck, Porsche 911 GT Finish Line, and the McLaren Mercedes Pit Stop. Seven sets - nine vehicles including the Ferrari transport truck and the two Porsche 911 GTs in the Finish Line set.