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Life (magazine)
Life (stylized as LIFE) is an American news magazine. Life was launched in 1936 as a weekly publication, in 1972 it transitioned to publishing "special" issues before returning as a monthly from 1978 to 2000. Since 2000, the magazine was published as irregular "special" issues.
Life was launched on November 23, 1936, after Henry Luce purchased the 1883 humour magazine Life for its name. Originally published by Time Inc., since 2021 the magazine has been owned by Dotdash Meredith.
The magazine's place in the history of photojournalism is considered one of its most important contributions to the world of publishing. From 1936 to the 1960s, Life was a wide-ranging general-interest magazine known for its photojournalism. During this period, it was one of the most popular magazines in the United States, with its circulation regularly reaching a quarter of the U.S. population.
In 1936, publisher Henry Luce purchased Life magazine for US$92,000 ($2.08 million in 2024) because he wanted the name for his company, Time Inc., to use. Time Inc. sold Life's subscription list, features, and goodwill[clarification needed] to Judge. Convinced that pictures could tell a story instead of just illustrating text, Luce launched the new Life on November 23, 1936, with John Shaw Billings and Daniel Longwell as founding editors. The third magazine published by Luce, after Time in 1923 and Fortune in 1930, Life developed as the definitive photo magazine in the U.S., giving as much space and importance to images as to words. The first issue of this version of Life, which sold for ten cents (worth $2.27 in 2024), had five pages of Alfred Eisenstaedt's photographs.
In planning the weekly news magazine, Luce circulated a confidential prospectus within Time Inc. in 1936, which described his vision for the new Life magazine, and what he viewed as its unique purpose. Life magazine was to be the first publication with a focus on photographs that enabled the American public:
To see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see man's work—his paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to; the women that men love and many children; to see and take pleasure in seeing; to see and be amazed; to see and be instructed...
Luce's first issue cover depicted the Fort Peck Dam in Montana, a Works Progress Administration project, photographed by Margaret Bourke-White.
The format of Life in 1936 was a success: the text was condensed into captions for 50 pages of photographs. The magazine was printed on heavily coated paper and cost readers only a dime ($2.27 in 2024). The magazine's circulation was beyond the company's predictions, going from 380,000 copies of the first issue to more than one million a week four months later. It soon challenged The Saturday Evening Post, then the largest-circulation weekly in the country. The magazine's success stimulated many imitators, such as Look, which was founded a year later in 1937 and ran until 1971.[citation needed]
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Life (magazine)
Life (stylized as LIFE) is an American news magazine. Life was launched in 1936 as a weekly publication, in 1972 it transitioned to publishing "special" issues before returning as a monthly from 1978 to 2000. Since 2000, the magazine was published as irregular "special" issues.
Life was launched on November 23, 1936, after Henry Luce purchased the 1883 humour magazine Life for its name. Originally published by Time Inc., since 2021 the magazine has been owned by Dotdash Meredith.
The magazine's place in the history of photojournalism is considered one of its most important contributions to the world of publishing. From 1936 to the 1960s, Life was a wide-ranging general-interest magazine known for its photojournalism. During this period, it was one of the most popular magazines in the United States, with its circulation regularly reaching a quarter of the U.S. population.
In 1936, publisher Henry Luce purchased Life magazine for US$92,000 ($2.08 million in 2024) because he wanted the name for his company, Time Inc., to use. Time Inc. sold Life's subscription list, features, and goodwill[clarification needed] to Judge. Convinced that pictures could tell a story instead of just illustrating text, Luce launched the new Life on November 23, 1936, with John Shaw Billings and Daniel Longwell as founding editors. The third magazine published by Luce, after Time in 1923 and Fortune in 1930, Life developed as the definitive photo magazine in the U.S., giving as much space and importance to images as to words. The first issue of this version of Life, which sold for ten cents (worth $2.27 in 2024), had five pages of Alfred Eisenstaedt's photographs.
In planning the weekly news magazine, Luce circulated a confidential prospectus within Time Inc. in 1936, which described his vision for the new Life magazine, and what he viewed as its unique purpose. Life magazine was to be the first publication with a focus on photographs that enabled the American public:
To see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see man's work—his paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to; the women that men love and many children; to see and take pleasure in seeing; to see and be amazed; to see and be instructed...
Luce's first issue cover depicted the Fort Peck Dam in Montana, a Works Progress Administration project, photographed by Margaret Bourke-White.
The format of Life in 1936 was a success: the text was condensed into captions for 50 pages of photographs. The magazine was printed on heavily coated paper and cost readers only a dime ($2.27 in 2024). The magazine's circulation was beyond the company's predictions, going from 380,000 copies of the first issue to more than one million a week four months later. It soon challenged The Saturday Evening Post, then the largest-circulation weekly in the country. The magazine's success stimulated many imitators, such as Look, which was founded a year later in 1937 and ran until 1971.[citation needed]
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