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Lira (singer)
Lerato Moipone Molapo (born 14 March 1979), known professionally as Lira, is a South African singer. Her name translates to "love" in Sesotho and she speaks four languages. She is a multi-platinum selling and an 11-time South African Music Award (SAMA)-winning Afro-soul vocalist, who refers to her music as "a fusion of soul, funk, elements of jazz and African."
According to The Star newspaper, Lira is currently considered the foremost adult contemporary female solo artist in South Africa.[citation needed] She has appeared in major ad campaigns and been an ambassador for Audi, Shield, Samsung, MTN and BlackBerry. She has appeared on the covers of more than 30 magazines worldwide.[citation needed]
She lends her time and resources to causes that matter to her the most. She remains active with and has received awards from various grassroots organisations, outreach groups, and advocacy programs such as the Student Sponsorship Programme – which presented her with the Inspiration Award in 2011.
She has also participated in numerous activities for The Southern Africa Trust. In 2015, she was listed by Forbes Magazine as one of the richest female singers in Africa with net worth in excess of $35 million. She was a member of the coaching panel of The Voice South Africa from 2016 to 2019.
Lerato Moipone Molapo was born on 14 March 1979 in Daveyton, Johannesburg to Buyi Radebe (mother) and Khanyapa Molapo Sr. (father).
Lira's world was shaped by the harsh realities of South Africa's formerly racial and socioeconomic apartheid. She grew up listening to Miriam Makeba, Stevie Wonder, Aretha Franklin and Nina Simone, who would eventually inspire her own songwriting. She began performing live at the age of 16, singing both cover versions and self-penned songs.
As an undergraduate student, Lira studied Accounting and used her skills to exchange for recording time at a local studio, resulting in her first demo at the age of 18. Upon graduation, Lira continued in accounting for two years. With ambitions to be a singer she turned in her letter of resignation and created a five-year plan for her music career.
In 2000, she was discovered by musician/producer Arthur Mafokate, who signed her to his record label, 999 Music, and helped with the release of her debut album, All My Love (2003). The album earned her accolades at the Metro FM Awards, SAMAs and Channel O Reel Music Awards. The title track even knocked Beyoncé's single "Dangerously in Love" off the charts The following year, she left 999 Music and teamed up with keyboardist Victor Mngomezulu, bassist Tshepo Sekele, and producer Robin Kohl. Subsequently, she was signed to Sony Music Africa and released her first major label album Feel Good the following year.
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Lira (singer)
Lerato Moipone Molapo (born 14 March 1979), known professionally as Lira, is a South African singer. Her name translates to "love" in Sesotho and she speaks four languages. She is a multi-platinum selling and an 11-time South African Music Award (SAMA)-winning Afro-soul vocalist, who refers to her music as "a fusion of soul, funk, elements of jazz and African."
According to The Star newspaper, Lira is currently considered the foremost adult contemporary female solo artist in South Africa.[citation needed] She has appeared in major ad campaigns and been an ambassador for Audi, Shield, Samsung, MTN and BlackBerry. She has appeared on the covers of more than 30 magazines worldwide.[citation needed]
She lends her time and resources to causes that matter to her the most. She remains active with and has received awards from various grassroots organisations, outreach groups, and advocacy programs such as the Student Sponsorship Programme – which presented her with the Inspiration Award in 2011.
She has also participated in numerous activities for The Southern Africa Trust. In 2015, she was listed by Forbes Magazine as one of the richest female singers in Africa with net worth in excess of $35 million. She was a member of the coaching panel of The Voice South Africa from 2016 to 2019.
Lerato Moipone Molapo was born on 14 March 1979 in Daveyton, Johannesburg to Buyi Radebe (mother) and Khanyapa Molapo Sr. (father).
Lira's world was shaped by the harsh realities of South Africa's formerly racial and socioeconomic apartheid. She grew up listening to Miriam Makeba, Stevie Wonder, Aretha Franklin and Nina Simone, who would eventually inspire her own songwriting. She began performing live at the age of 16, singing both cover versions and self-penned songs.
As an undergraduate student, Lira studied Accounting and used her skills to exchange for recording time at a local studio, resulting in her first demo at the age of 18. Upon graduation, Lira continued in accounting for two years. With ambitions to be a singer she turned in her letter of resignation and created a five-year plan for her music career.
In 2000, she was discovered by musician/producer Arthur Mafokate, who signed her to his record label, 999 Music, and helped with the release of her debut album, All My Love (2003). The album earned her accolades at the Metro FM Awards, SAMAs and Channel O Reel Music Awards. The title track even knocked Beyoncé's single "Dangerously in Love" off the charts The following year, she left 999 Music and teamed up with keyboardist Victor Mngomezulu, bassist Tshepo Sekele, and producer Robin Kohl. Subsequently, she was signed to Sony Music Africa and released her first major label album Feel Good the following year.
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