North American Soccer League on television
North American Soccer League on television
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North American Soccer League on television

North American Soccer League (NASL) was a professional soccer league with teams in the United States and Canada that operated from 1968 to 1984. Beginning in 1975, the league final was called the Soccer Bowl.

In 1967, two professional soccer leagues started in the United States: the FIFA-sanctioned United Soccer Association, which consisted of entire European and South American teams brought to the U.S. and given local names, and the unsanctioned National Professional Soccer League. The National Professional Soccer League had a national television contract in the U.S. with the CBS television network (which signed a two-year contract to broadcast a game every Sunday afternoon live and in color). The NPSL kicked off on Sunday, April 16 with a full slate of five matches. However, the ratings for matches were unacceptable even by weekend daytime standards and the arrangement was terminated. Bill MacPhail, head of CBS Sports, attributed NASL's lack of TV appeal to empty stadiums with few fans, and to undistinguished foreign players who were unfamiliar to American soccer fans.

Play-by-play voice Jack Whitaker was joined by the former Northern Ireland international Danny Blanchflower as a pundit. Blanchflower was not impressed with the standard of play and did not hesitate to say so.

The leagues merged in 1968 to form the North American Soccer League (NASL). It has been suggested that the timing of the merge was related to the huge amount of attention given throughout the English-speaking world to the victory by England in the 1966 FIFA World Cup and the resulting documentary film, Goal. While the USSF and FIFA refused to recognize the NPSL, the television contract with CBS guaranteed some element of financial stability.

Toronto Croatia played in the National Soccer League until 1975 when they purchased the Toronto Metros of the North American Soccer League to form Toronto Metros-Croatia. During this period the team attracted many soccer stars, such as Portuguese superstar Eusébio, and were successful enough that they won Soccer Bowl '76 – a 3–0 win over the Minnesota Kicks – at the Kingdome in Seattle. The championship team was coached by Marijan Bilić, an immigrant to Canada who had played for Dinamo Zagreb. The champions' team was: Paolo Cimpiel, Ted Polak, Željko Bilecki, Ivan Lukačević, Robert Iarusci, Eusébio, Mladen Cukon, Carmine Marcantonio, Ivair Ferreira, Wolfgang Suhnholz, Damir Sutevski, Ivan Grnja, Filip Blašković and Chris Horrocks.

However, the NASL was never comfortable with the Croatia link (an obvious ethnic connection). League executives lobbied CBS to ensure they were only referred to as Toronto at the Soccer Bowl on television.

It was during the 1975 season that the New York Cosmos acquired the Brazilian star Pelé, whom they had been attempting to sign since the team was created. Steve Ross had apparently not heard of him before getting involved in soccer, but agreed to finance the transfer when Clive Toye compared the Brazilian's popularity to that of the Pope. Pelé joined the Cosmos on June 10, 1975 on a salary of $1.4 million per year, an enormous wage for an athlete at that time. A number of contracts—only one of which mentioned soccer—were set up for Pelé to ensure that he paid the lowest amount of tax possible, including one as a "recording artist" with Warner subsidiary Atlantic Records. "We owned him lock, stock and barrel," Toye retrospectively boasted.

Pelé's arrival created a media sensation and overnight transformed the fortunes of soccer in the United States. The Pelé deal was later described by Gavin Newsham, an English writer, as "the transfer coup of the century". His arrival turned the Cosmos from a motley crew of foreigners, semiprofessionals and students into a huge commercial presence. The club's groundsman, on hearing that the Brazilian's début for New York was to be broadcast on CBS, spray-painted the pitch green to disguise how little grass was on it: the match, against the Dallas Tornado, was broadcast to 22 countries and covered by more than 300 journalists from all over the world. From the moment he signed his contract at the 21 Club on June 10, 1975 in front of ecstatic Steve Ross and a crush of worldwide media, the player's every move was followed, bringing attention and credibility to the sport in America. As previously mentioned, his debut NASL match five days later versus the Dallas Tornado at the dilapidated Downing Stadium on Randall's Island was broadcast live on CBS network—the first regular-season NASL match on U.S. network TV in six years.

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