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Lolly Wolly Doodle
Lolly Wolly Doodle was an American company that manufactures women's and children's clothing for sale online. It was founded in 2008 in Lexington, North Carolina, and is now owned by investment firm Stage Fund. After investments by venture capitalists such as Revolution Growth, it expanded to include production facilities in New York City. Most of its products are sold through via Facebook.
The company was founded in 2008 by Brandi Temple. Dissatisfied with the clothing options available for young girls in retail stores and reluctant to pay boutique prices, Temple began sewing clothes for her daughters.
Realizing she had an excess of fabric after a sewing session, Temple offered additional clothing items in the same style for sale on eBay, rather than let the material be wasted.
The company name, Lolly Wolly Doodle, was derived from a children's song "Polly Wolly Doodle" and was a nickname Temple used for her niece named Lolly. By the end of 2008, the eBay store was consistently supplementing Temple's household income, leading her to officially incorporate Lolly Wolly Doodle.
In 2010, the company sent patterns to a Chinese company for quality evaluation, but the received dresses did not meet their standards. As a result, these dresses were offered at a discounted price on the company's Facebook page instead of their usual eBay store.
According to a 2013 interview with Bloomberg News, Brandi Temple said that they sold out the discounted dresses quickly on Facebook, generating more sales in one day than they typically did on eBay in a month. Consequently, the company transitioned their online store from eBay to Facebook.
As the company expanded, Temple considered selling the company due to its rapid growth. She was connected with New York venture capitalist Shana Fisher of High Line Venture Partners, an early supporter of successful startups like MakerBot, Vine and Pinterest. Fisher advised Temple that she had significantly undervalued the company, suggesting it could be worth as much as $100 million.
Fisher then invested $100,000 and organized a seed round of funding that raised $1.4 million. This capital enabled the move of LWD's production from Temple's home to a 4,000-square-foot former tire warehouse in Lexington.
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Lolly Wolly Doodle
Lolly Wolly Doodle was an American company that manufactures women's and children's clothing for sale online. It was founded in 2008 in Lexington, North Carolina, and is now owned by investment firm Stage Fund. After investments by venture capitalists such as Revolution Growth, it expanded to include production facilities in New York City. Most of its products are sold through via Facebook.
The company was founded in 2008 by Brandi Temple. Dissatisfied with the clothing options available for young girls in retail stores and reluctant to pay boutique prices, Temple began sewing clothes for her daughters.
Realizing she had an excess of fabric after a sewing session, Temple offered additional clothing items in the same style for sale on eBay, rather than let the material be wasted.
The company name, Lolly Wolly Doodle, was derived from a children's song "Polly Wolly Doodle" and was a nickname Temple used for her niece named Lolly. By the end of 2008, the eBay store was consistently supplementing Temple's household income, leading her to officially incorporate Lolly Wolly Doodle.
In 2010, the company sent patterns to a Chinese company for quality evaluation, but the received dresses did not meet their standards. As a result, these dresses were offered at a discounted price on the company's Facebook page instead of their usual eBay store.
According to a 2013 interview with Bloomberg News, Brandi Temple said that they sold out the discounted dresses quickly on Facebook, generating more sales in one day than they typically did on eBay in a month. Consequently, the company transitioned their online store from eBay to Facebook.
As the company expanded, Temple considered selling the company due to its rapid growth. She was connected with New York venture capitalist Shana Fisher of High Line Venture Partners, an early supporter of successful startups like MakerBot, Vine and Pinterest. Fisher advised Temple that she had significantly undervalued the company, suggesting it could be worth as much as $100 million.
Fisher then invested $100,000 and organized a seed round of funding that raised $1.4 million. This capital enabled the move of LWD's production from Temple's home to a 4,000-square-foot former tire warehouse in Lexington.