Loukyam (transl. Wit) is a 2014 Indian Telugu-language action comedy film directed by Sriwass. The film stars Gopichand, Rakul Preet, Brahmanandam, Mukesh Rishi, and Sampath Raj. It is produced by V. Anand Prasad on Bhavya Creations banner. Kona Venkat and Gopimohan provided the screenplay form a story written by Sridhar Seepana. The film has music composed by Anup Rubens.

The film was launched formally on 11 April 2014 at Film Nagar in Hyderabad. The film released worldwide on 26 September 2014, to a positive critical reception. It was a blockbuster at the box-office, grossing over ₹41.55 crore and earning a distributor's share of ₹21.6 crore. The film won Nandi Award for Best Popular Feature Film. It was remade in Bengali as Besh Korechi Prem Korechi, Kannada as Ram-Leela and Tamil as Sakka Podu Podu Raja. The film was later dubbed in Hindi as Ek Khiladi.

Loukyam opens with Venkateswarlu “Venky” (Gopichand) kidnapping Neetu (Shyamala), Babji's sister as she is marrying Bharath (Bharath Reddy) although she is in love with someone else. He leaves for Hyderabad and waits for everything in his home, Warangal to clear. He stays with his friend, Shyamala (Satyam Rajesh). There he falls for Chandrakala (Rakul Preet), the sister of Sathya (Rahul Dev), a don in Hyderabad. Chandrakala rags other students in the college using her brother's power. After her initial rejection, Venky gets her to reciprocate his feelings. Meanwhile, Babji (Sampath Raj) arrives in Hyderabad to reach Sippy (Brahmanandam), the driver who helped Venky kidnap Neetu. Babji, unaware of the fact that he is traveling in Sippy's taxi, goes around Hyderabad with a rising television actor named Boiling star Bablu (Prudhviraj).

Meanwhile, Keshava Reddy (Mukesh Rishi) is an MLA, who is behind Chandrakala's life attacks her, through which Venky discovers that Chandrakala is Babji's second sister and that he had sent her with Sathya to Hyderabad to maintain a low profile. Babji readies Chandrakala to marry Bharath. He also continues to search for whoever (Venky) abducted his sister. Using the help of Nano Shastri (Krishna Bhagavaan), Venky manages to get Babji and Chandrakala into his house. He also learns that the reason Kesava Reddy wants to kill Chandrakala is that his younger sister Vasanthi killed herself because she loved Babji although he did not reciprocate the same. He hires Hamsa Sippy (Hamsa Nandini), Sippy's wife, to act like his father, Meka Papa Rao (Chandra Mohan) aka Puppy's wife.

He tells Neetu to come back on the engagement day to act as if not married and Babji fixes the marriage of Neetu with Bharat, but they learn that Neetu is pregnant and so Bharat refuses to marry. Venky tells Babji that his brother (who is Neetu's husband and is acting as Venky's brother) will marry Neetu. Babji agrees to the wedding and, in turn, tells Chandrakala that she is to marry Bharat again. Through an attack incident, Venky learns that Bharat is Kesava Reddy's son. He tells Kesava Reddy that even Babji is aware of this fact and is planning to kill Bharat on a trip to Srisailam. Kesava Reddy ends up believing him and attacks Babji and the group on the way. He foolishly reveals to Babji that Bharat is his son and is aware that Babji will kill him.

When Kesava Reddy realizes his folly, he kidnaps Chandrakala and Bharat and escapes from the spot. Bablu who mistakes it to be a movie shoot stops Kesava Reddy on the way which gives Venky enough time to reach Kesava Reddy. In the end, Venky gets Babji to beat up Kesava Reddy and using his sympathy, which he had earlier used to get Babji and his sister together, he gets Babji to agree to his and Chandrakala's wedding as well.

Music composed by Anoop Rubens. The music released on Aditya Music.

After his directorial Pandavulu Pandavulu Tummeda released on 31 January 2014, Sriwass announced his next film with Gopichand as the protagonist with V. Anand Prasad producing the film on Bhavya Creations banner. The news was confirmed by a press release on 20 February 2014 which added that Sridhar Seepana wrote the story and the dialogues, Kona Venkat and Gopimohan penned the screenplay of the film. Sriwass said that the film is in its Pre-production stages and the film's shooting would begin in April 2014. The film was launched on 11 April 2014 at Film Nagar in Hyderabad by conducting a small pooja ceremony at the Venkateswara Temple there. On that day, it was declared that Anoop Rubens is the music director, Vetri is the cinematographer, Vivek is the Art director, P. L. M. Khan is the executive producer and Kanal Kannan is the action choreographer. The makers said that the film is set in the city of Hyderabad. On 27 July 2014 a press release confirmed that the film has been titled as Loukyam. Collections-51+ crores