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LoveFilm

LoveFilm was a United Kingdom–based provider of DVD-by-mail and streaming video on demand in the United Kingdom, Sweden, Norway, Denmark and Germany.

Acquired by Amazon.com in 2011, the service had reached 2 million subscribers. It claimed over 70,000 titles, and over 4 million DVD, Blu-ray or game rentals per month in five countries. Through a series of acquisitions, Lovefilm quickly became the leading online DVD rental and streaming outlet in the UK and Europe.

The company offered a download service alongside postal delivery but this ceased on 23 February 2009. The company also started a "watch online" service which offered over 4,700 films available to watch as part of a subscription. This online viewing was available for free to subscribers who had opted for one of their unlimited monthly rental plans or the unlimited streaming-only account.

On 26 February 2014, Amazon announced that Lovefilm's streaming service would be replaced with its Instant Video service, and in August 2017, Amazon announced that the Lovefilm By Post service would end on 31 October 2017, citing a "decreasing demand" for the discs.

Lovefilm grew via 10 mergers, and the acquisition of several other on-line DVD rental companies – the three main ones being Online Rentals Limited (the original company), ScreenSelect and Video Island. Scandinavian Netflix clones Boxman, Brafilm and Digitarian were launched in 2002–2003, at the very same time as their UK-peers.

In May 2002, Paul Gardner and Graham Bosher launched Online Rentals Limited (trading as DVDsOnTap), based in Harlow, Essex.

In September 2003, William Reeve and Alex Chesterman launched ScreenSelect, based in Acton in West London. And in the same month Saul Klein launched Video Island, based in Kings Cross in central London, with backing from Robin Klein (venture capitalist) and Simon Franks' Redbus Films.

In June 2003, Ari Wegter, Lasse Stilvang and Joshua Mortensen had launched Digitarian in Denmark while Mattias Miksche and Jonas Svensson started Boxman in Stockholm. These two firms established an alliance which dominated the nascent DVD-by-mail sector in the Nordics. The continental founder group played a critical role in the growth and development of Lovefilm in Scandinavia and Germany until exit to Amazon.

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