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M.I.L.F. $

"M.I.L.F. $"
Single by Fergie
from the album Double Dutchess
ReleasedJuly 1, 2016 (2016-07-01)
Studio
Length2:42
Label
Songwriter(s)
Producer(s)
Fergie singles chronology
"L.A. Love (La La)"
(2014)
"M.I.L.F. $"
(2016)
"Life Goes On"
(2016)
Music video
"M.I.L.F. $" on YouTube

"M.I.L.F. $" (pronounced "MILF Money") is a song recorded by American singer Fergie for her second solo studio album, Double Dutchess (2017).[2] It debuted at number 34 on the US Billboard Hot 100 with 65,000 in first-week sales.[3]

Composition

[edit]

"This is definitely empowering moms to have fun. Being a mom and having a career, taking care of yourself and still being able to be flirty and fun and a little naughty sometimes - there's nothing wrong with that. Society tries to tell moms what they should and shouldn't be, and it's just a little freeing to have fun with pushing those limits a bit. I might do it a little bit more than others, but that's just who I am."

—Fergie talks about the meaning behind the track with Billboard[4]

Fergie was inspired to write the song after the birth of her son, Axl Jack.[5] About its double meaning, she stated "Changing the acronym ["MILF: Moms I'd Like to Fuck"] is about empowering women who do it all. They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course."[6] In a radio interview on Zach Sang Show, Fergie said "I'm not running away from the fact that I am a mom [...] So I'm just gonna embrace it in a funny way," adding "What new mom doesn't want to be called a 'MILF' even though it feels wrong to say because originally what it stood for? Everybody's following somebody so why not just make it 'Moms I'd Like to Follow'."[7]

Critical reception

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Alexa Camp from Slant Magazine compared the song favorably to her previous single, "L.A. Love (La La)", saying "'M.I.L.F. $' makes her previous effort sound like something you might hear on Lite FM."[8]

Music video

[edit]

Background

[edit]

The music video for "M.I.L.F. $" was conceptualized by Fergie and filmed with director Colin Tilley in Los Angeles.[5][6] Set in a stereotypical 1950s candy-colored town called "Milfville" albeit with modern vehicles, it features Fergie with a group of famous mothers, including Ciara, Chrissy Teigen, Alessandra Ambrosio, Kim Kardashian, Gemma Ward, Devon Aoki, Angela Lindvall, Isabeli Fontana, Amber Valletta, and Natasha Poly as the lingerie-clad housewives.[6]

Later in the video, Fergie is shown waitressing at a soda shop, teaching a classroom full of rowdy, letterman jacket-wearing teens, and taking a bath in a tub filled with milk. (Specifically, she wears a body-briefer and rests on her belly, half-submerged in the milk.[9]) The video ends with several mothers each shooting their own "Got Milf?" ads. Male models Jon Kortajarena and Jordan Barrett appear as a milkman and a bartender, respectively.[10] Ambrosio's daughter Anja and Teigen's daughter Luna make appearances.[11]

The video premiered online on Vevo on July 1, 2016. As of July 2023, the video has reached over 326 million views on YouTube.

Filming

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Teigen's daughter, Luna, was three weeks old when the video was filmed, so the crew took extra efforts to be considerate on set.[5] According to Teigen, the set was closed, the air conditioning was turned off and people were cleared out. Teigen was accompanied by her husband John Legend on set.[12]

Fashion

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To prepare for the video, Swedish stylist B. Åkerlund planned for about two weeks, then took two more weeks to assemble the cast and select their clothing and accessories.[5] Teigen wore an outfit from Moschino Couture while shooting her breastfeeding scene.[5] For the milk shower scene, Kardashian wore a custom-made layered nude body suit from designer Atsuko Kudo to give an illusion of her being naked,[5] while Fergie wore a yellow crop top that references the original album cover of Bon Jovi's Slippery When Wet.[13][14]

Formats and track listings

[edit]
Digital download[15]
No.TitleLength
1."M.I.L.F $"2:42

In addition to the single track as a digital download, a remix EP was released.

Digital download (remixes)[16]
No.TitleLength
1."M.I.L.F. $" (Dave Audé remix)3:26
2."M.I.L.F. $" (Polow da Don remix)2:53
3."M.I.L.F. $" (Slushii remix)3:23
4."M.I.L.F. $" (Nick Talos remix)2:39
5."M.I.L.F. $" (Suspect 44 remix)3:44
6."M.I.L.F. $" (Jodie Harsh remix)3:07

Charts

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Chart performance for "M.I.L.F. $"
Chart (2016) Peak
position
Australia (ARIA)[17] 26
Canada (Canadian Hot 100)[18] 28
France (SNEP)[19] 89
Germany (GfK)[20] 89
Hungary (Single Top 40)[21] 22
Ireland (IRMA)[22] 78
Netherlands (Dutch Top 40 Tipparade)[23] 21
Portugal (AFP)[24] 95
Scotland (OCC)[25] 28
UK Singles (OCC)[26] 56
US Billboard Hot 100[27] 34
US Hot Rap Songs (Billboard)[28] 7

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[29] Gold 20,000
United States (RIAA)[30] Gold 500,000

Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats for "M.I.L.F. $"
Region Date Format Version Label Ref.
Various July 1, 2016 Digital download Original [15]
Italy July 8, 2016 Radio airplay Universal [31]
Various September 16, 2016 Digital download Remixes
  • Interscope
  • will.i.am
[16]

References

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