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MC Serch
Michael Berrin (born May 6, 1967), better known by his stage name MC Serch, is an American rapper and record executive. He gained fame as part of the hip hop group 3rd Bass, who were active in the late 1980s and early 1990s and released three studio albums.
In his solo work, Serch is credited with having discovered American rapper Nas in 1992. Serch introduced the rapper to Columbia Records and executive produced his debut studio album, Illmatic (1994).
Serch grew up on Five Towns, Long Island, New York. and graduated from Music & Art High School. He is of Jewish descent.
After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit number one on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic.
He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge", helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black".
From 2003, he hosted Serch In The AM on Detroit urban radio station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club Motor City Live.
Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show which ended in March 2007. On the show he was known for his catchphrase "Woop-WOOP!". A follow-up show, Ego Trip's Miss Rap Supreme, debuted in 2008.
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MC Serch
Michael Berrin (born May 6, 1967), better known by his stage name MC Serch, is an American rapper and record executive. He gained fame as part of the hip hop group 3rd Bass, who were active in the late 1980s and early 1990s and released three studio albums.
In his solo work, Serch is credited with having discovered American rapper Nas in 1992. Serch introduced the rapper to Columbia Records and executive produced his debut studio album, Illmatic (1994).
Serch grew up on Five Towns, Long Island, New York. and graduated from Music & Art High School. He is of Jewish descent.
After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit number one on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic.
He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge", helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black".
From 2003, he hosted Serch In The AM on Detroit urban radio station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club Motor City Live.
Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show which ended in March 2007. On the show he was known for his catchphrase "Woop-WOOP!". A follow-up show, Ego Trip's Miss Rap Supreme, debuted in 2008.