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Plusnet

Plusnet plc is a British internet service provider (ISP) providing broadband and landline services. The company was founded in 1997 in Sheffield, and became a public limited company (plc) in July 2004 when it was floated on the Alternative Investment Market. On 30 January 2007, Plusnet was acquired by BT Group, but it continued to operate as a separate business. By December 2013, it had over 750,000 customers across the UK.

In 2018, Plusnet was brought into BT Group's BT Consumer division, the CEO of which is Claire Gillies.

Plusnet Mobile operated as a mobile virtual network operator using the network of EE until it was closed in 2024.

Company names:

Plusnet's origins go back to 1 February 1997, when Choice Peripherals, a PC computer-peripherals company launched Force9 Internet. Heavily involved in early Plusnet was founder of Choice Peripherals, Paul Cusack (chairman), who later went on to create the hardware retailer Ebuyer, and Lee Strafford (managing director), who later went on to lead Plusnet through most of its development up to the sale to BT in January 2007.

The first Force9 Internet products followed the dial-up internet model popularised by Demon Internet (monthly subscription, plus the cost of local phone calls), but offered at a lower cost to subscribers (£6 a month + VAT), and including more value-added features.[example needed] By October 1997, Force9 had achieved the milestone of 5,000 subscribers, assisted by a marketing partnership with Yorkshire Cable (later to become part of Telewest), in which Yorkshire Cable customers were offered a reduced subscription on a Force9 account. In addition, software which used Force9 Internet as the default ISP was supplied with every modem ordered through Choice Peripherals.

As the business grew, Force9 was split out as a separate operation from Choice Peripherals, with new premises and an umbrella company under which it would operate. This company, Plusnet Technologies Ltd, opened its doors at Internet House, Victoria Quays, Sheffield, in November 1997.

Although the company was named Plusnet, the brand was first used for products by the business sales team at Force9, for leased line and server colocation services to small and medium enterprises (SMEs).

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