Procter & Gamble acquired the rights to Marion Donovan's diaper cover design for $1 million, recognizing its potential in the market.

Procter & Gamble officially introduced Pampers, a commercially produced disposable diaper, to the market. This product marked a turning point in the history of diapering.

Pampers quickly gained market dominance and continued to innovate, introducing new features and improvements to disposable diaper technology. Procter & Gamble's success in the diaper market transformed the company and the industry.