Marion Donovan
Marion Donovan
Comunity Hub
arrow-down
arrow-down
arrow-down

The Invention of the Boater

This timeline details the invention, development, and initial marketing of Marion Donovan's most famous invention: the disposable diaper cover, initially called 'The Boater'.
Motivated by Diapering Frustration
Late 1940s
Frustrated with the constant washing and leakage of traditional cloth diapers for her own children, Donovan began searching for a better solution. She recognized a clear unmet need for a waterproof and disposable diaper covering.
Creating 'The Boater'
1949
Using a shower curtain, Marion sewed the first prototype of her waterproof diaper cover. This early version, dubbed 'The Boater,' was a significant improvement over cloth diapers in terms of leak prevention.
First Patent Application
1949
Donovan applied for a patent for 'The Boater,' officially documenting her innovative design and claiming ownership of the invention. This was a crucial step in protecting her intellectual property.
Marketing and Initial Success
Early 1950s
Donovan began selling 'The Boater' at Saks Fifth Avenue and other stores. The product quickly gained popularity among parents, who appreciated its convenience and effectiveness. She manufactured the Boaters herself.
Patent Granted
1951
The patent for Donovan's diaper cover was officially granted, solidifying her exclusive rights to the design and further enhancing its market value.
Sale to Victor Mills at Procter & Gamble
1951
Marion was looking for larger means of production, so she sold the rights to 'The Boater' to Victor Mills at Procter & Gamble for $1 million. This sale marked a pivotal moment, as it paved the way for mass production and widespread adoption of disposable diaper covers.