Mark Shapiro (media executive)
Mark Shapiro (media executive)
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Mark Shapiro (media executive)

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Mark Shapiro (media executive)

Mark Shapiro (born 1970) is an American television and media executive. In 2018, he was promoted to become the president of Endeavor, after working as the co-president of WME-IMG since 2016. He was executive vice president for programming and production at ESPN until 2005, before becoming CEO and president of Six Flags, Inc. Shapiro has also been the CEO and executive producer of Dick Clark Productions.

Shapiro is a member of the board of directors of Equity Residential, EverPass Media and Fifth Season, is president and COO of TKO Holdings, and is the chairman of Captivate Network.

Shapiro was raised in Glenview, Illinois, the eldest child of Judith and Harold Shapiro, where he graduated from Glenbrook South High School. He was exposed to the media industry at an early age after his parents divorced and he flew occasionally to New York City where his mother worked for Time Magazine. In 1992, he graduated with a B.A. communication studies from the University of Iowa. He was a member of the Sigma Chi fraternity. During college, he interned for NBC Sports and then at a CBS affiliate in Cedar Rapids.

In 1993, he accepted a position as a production assistant at ESPN. He was responsible for the production of the documentary, SportsCentury, a comprehensive retrospective of the people and events that shaped the face of sports in North America over the past 100 years. Between 1997 and 1999, Shapiro was the executive producer of the series, which received an Emmy and Peabody Award as well as an Excellence in Sports Journalism Award from the Northeastern University's Center for the Study of Sport in Society.

Shapiro became senior vice president and general manager of programming in 2001 and then executive vice president for programming and production in 2002. In 2003, Entertainment Weekly named Shapiro one of 2003's rising stars in entertainment. He secured new properties for ESPN and acquired rights to Monday Night Football, Wimbledon and the NBA. Beginning in 2002, ratings on ESPN rose for 10 straight quarters.

He was the executive producer for Tilt, Dream Job, and Playmakers. Playmakers was awarded a 2003 American Film Institute award for TV Program of the Year, and the GLAAD Media Award for Outstanding Drama Series in 2004.

During his tenure, the network was awarded a number of Emmy awards and an additional Peabody. He was also the recipient of the UJA-Federation of New York 2005 Sports for Youth Award and in 2006 he was again honored by the federation in the Broadcast Cable category. Shapiro was named to the Sports Business Daily 40 under 40 Hall of Fame in 2005 after being named to the list in 2002, 2003, and 2004.

Shapiro left his position of executive vice president of programming and production at ESPN in May 2005. From October to December 2005, Shapiro was the CEO of Red Zone LLC as the company pushed for control over Six Flags. Once Red Zone solidified control over the company, Shapiro became director, president, and chief executive officer of Six Flags, with a tenure lasting from August 2005 until May 2010. Red Zone LLC was founded and controlled by former Washington Commanders owner, Daniel Snyder. Six Flags tenure was marked by a decision to market the theme parks to children and families instead of just targeting teenagers and young adults as the parks had attracted in the past.

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