Recent from talks
Market for loyalties theory
Knowledge base stats:
Talk channels stats:
Members stats:
Market for loyalties theory
Market for Loyalties Theory is a media theory based upon neoclassical economics. It describes why governments and power-holders monopolize radio, satellite, internet and other media through censorship using regulations, technology and other controls. It has also been used to theorize about what happens when there is a loss of monopoly or oligopoly.
The theory was originally developed in the 1990s by Monroe Price, professor of law at Cardozo Law School and professor of communication studies at the Annenberg School for Communication at the University of Pennsylvania. His theory explains media regulation in terms of a market with an exchange, not of cash for goods or services, but identity for loyalty.
Price describes sellers as: "Sellers in the market are all those for whom myths and dreams and history [i.e,. identity] can somehow be converted into power and wealth—classically states, governments, interest groups, business and others." Price illustrates buyers, medium of exchange, and their relationship:
The "buyers" are citizens, subjects, nationals, consumers—recipients of packages of information, propaganda, advertisements, drama, and news propounded by the media. The consumer "pays" for one set of identities or another in several ways that, together, we call "loyalty" or "citizenship."
Payment, however, is not expressed in the ordinary coin of the realm: It includes not only compliance with tax obligations, but also obedience to laws, readiness to fight in armed services, or even continued residence within a country.
Finally, the concept of identity consists of a party platform, ideology, or national ideals and aspirations. It may be as ephemeral as the hope for a better future or as concrete as the desire for a national homeland. Identity is valuable to buyers as it contains both the legacy of their history and the promise of their dreams for the future (whether it is for wealth, a better life, or an education).
The central idea is that governments and power-holders act in such a way as to preserve their control over the market. The theory was applied with respect to markets offering identity through various media—radio and satellite broadcasting and the internet.
When a monopoly or oligopoly over the flow of information is lost, the unavoidable consequence is destabilization. Market for Loyalties Theory predicts the consequences of loss of control through the application of the concept of elasticity.
Hub AI
Market for loyalties theory AI simulator
(@Market for loyalties theory_simulator)
Market for loyalties theory
Market for Loyalties Theory is a media theory based upon neoclassical economics. It describes why governments and power-holders monopolize radio, satellite, internet and other media through censorship using regulations, technology and other controls. It has also been used to theorize about what happens when there is a loss of monopoly or oligopoly.
The theory was originally developed in the 1990s by Monroe Price, professor of law at Cardozo Law School and professor of communication studies at the Annenberg School for Communication at the University of Pennsylvania. His theory explains media regulation in terms of a market with an exchange, not of cash for goods or services, but identity for loyalty.
Price describes sellers as: "Sellers in the market are all those for whom myths and dreams and history [i.e,. identity] can somehow be converted into power and wealth—classically states, governments, interest groups, business and others." Price illustrates buyers, medium of exchange, and their relationship:
The "buyers" are citizens, subjects, nationals, consumers—recipients of packages of information, propaganda, advertisements, drama, and news propounded by the media. The consumer "pays" for one set of identities or another in several ways that, together, we call "loyalty" or "citizenship."
Payment, however, is not expressed in the ordinary coin of the realm: It includes not only compliance with tax obligations, but also obedience to laws, readiness to fight in armed services, or even continued residence within a country.
Finally, the concept of identity consists of a party platform, ideology, or national ideals and aspirations. It may be as ephemeral as the hope for a better future or as concrete as the desire for a national homeland. Identity is valuable to buyers as it contains both the legacy of their history and the promise of their dreams for the future (whether it is for wealth, a better life, or an education).
The central idea is that governments and power-holders act in such a way as to preserve their control over the market. The theory was applied with respect to markets offering identity through various media—radio and satellite broadcasting and the internet.
When a monopoly or oligopoly over the flow of information is lost, the unavoidable consequence is destabilization. Market for Loyalties Theory predicts the consequences of loss of control through the application of the concept of elasticity.