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Masters of Scale
Masters of Scale is a business podcast and media brand owned and produced by WaitWhat, the media company founded and led by former TED executives June Cohen and Deron Triff. In 2017, Masters of Scale launched as a business and leadership podcast occasionally hosted by Reid Hoffman, the co-founder of LinkedIn and partner at Greylock Partners. Masters of Scale aims to “democratize entrepreneurship” and has since extended into multiple podcasts, a learning app (Masters of Scale Courses), a book., and events, including the Masters of Scale Summit.
Podcast guests have included President Barack Obama, Airbnb co-founder and CEO Brian Chesky, Netflix co-founder Reed Hastings, Uber CEO Dara Khosrowshahi, Huffington Post & Thrive Global founder Arianna Huffington, and Ariel Investments co-CEO Mellody Hobson.
Executive producers Deron Triff and June Cohen approached Reid Hoffman with the idea for the podcast, pitching it as a way of "sharing his ideas on scale in a way that could, well, scale." The first episode of Masters of Scale, featuring Airbnb CEO and cofounder Brian Chesky, aired on May 3, 2017.
In 2018, Masters of Scale was the first American media program to commit to a 50/50 gender balance for guests. Hoffman told Quartz: "Silicon Valley prides itself on being a meritocracy, but the data shows it's not. [Masters of Scale] launched with and maintained our commitment to a 50/50 gender balance of guests on each season. It's important to not just talk about this topic, but to take action ... set an example."
In March 2020, the team behind Masters of Scale launched a spinoff podcast, Masters of Scale: Rapid Response, on the Masters of Scale feed, to cover the impact of the COVID-19 pandemic on the business community. Hosted by Bob Safian, former Editor of Fast Company, the series has expanded beyond covering the pandemic, offering guidance from business leaders making decisions in turbulent situations. These podcast episodes tackle such issues as managing through crisis, the challenges of rebuilding, and changes to leadership.
In 2021, the Masters of Scale Courses app launched. The courses are rooted in the experience and insights of Reid and well-known entrepreneurs and leaders. Also in 2021, the Masters of Scale Complete Interviews became available exclusively to members in the app.
In September 2021, the Masters of Scale book was published.
In October 2022, the inaugural Masters of Scale Summit was held in San Francisco, California.
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Masters of Scale
Masters of Scale is a business podcast and media brand owned and produced by WaitWhat, the media company founded and led by former TED executives June Cohen and Deron Triff. In 2017, Masters of Scale launched as a business and leadership podcast occasionally hosted by Reid Hoffman, the co-founder of LinkedIn and partner at Greylock Partners. Masters of Scale aims to “democratize entrepreneurship” and has since extended into multiple podcasts, a learning app (Masters of Scale Courses), a book., and events, including the Masters of Scale Summit.
Podcast guests have included President Barack Obama, Airbnb co-founder and CEO Brian Chesky, Netflix co-founder Reed Hastings, Uber CEO Dara Khosrowshahi, Huffington Post & Thrive Global founder Arianna Huffington, and Ariel Investments co-CEO Mellody Hobson.
Executive producers Deron Triff and June Cohen approached Reid Hoffman with the idea for the podcast, pitching it as a way of "sharing his ideas on scale in a way that could, well, scale." The first episode of Masters of Scale, featuring Airbnb CEO and cofounder Brian Chesky, aired on May 3, 2017.
In 2018, Masters of Scale was the first American media program to commit to a 50/50 gender balance for guests. Hoffman told Quartz: "Silicon Valley prides itself on being a meritocracy, but the data shows it's not. [Masters of Scale] launched with and maintained our commitment to a 50/50 gender balance of guests on each season. It's important to not just talk about this topic, but to take action ... set an example."
In March 2020, the team behind Masters of Scale launched a spinoff podcast, Masters of Scale: Rapid Response, on the Masters of Scale feed, to cover the impact of the COVID-19 pandemic on the business community. Hosted by Bob Safian, former Editor of Fast Company, the series has expanded beyond covering the pandemic, offering guidance from business leaders making decisions in turbulent situations. These podcast episodes tackle such issues as managing through crisis, the challenges of rebuilding, and changes to leadership.
In 2021, the Masters of Scale Courses app launched. The courses are rooted in the experience and insights of Reid and well-known entrepreneurs and leaders. Also in 2021, the Masters of Scale Complete Interviews became available exclusively to members in the app.
In September 2021, the Masters of Scale book was published.
In October 2022, the inaugural Masters of Scale Summit was held in San Francisco, California.