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Mattel Television
Mattel Television, alternatively known from 2023 to 2025 as Mattel Television Studios and formerly known as Mattel Creations, was an American television production company and the television division of American toy and entertainment company Mattel that operated from March 31, 2016 to June 2, 2025.
Originally formed as the successor to Mattel Playground Productions, it was rebranded to its latest name with the hiring of former Disney Branded Television programming executive Adam Bonnett on February 5, 2019 and transitioned heavily towards the production of streaming media for release on YouTube variants and Netflix while maintaining the television forays of its previous incarnation.
On June 2, 2025, Mattel announced a merger, combination and consolidation of this division and its filming division, Mattel Films, into Mattel Studios, elevating and/or promoting Mattel Films head Robbie Brenner to/as head of Mattel Studios. This is seen as a revival of the brand/banner Mattel used occasionally or sparingly between 2011 and 2013 in place of their main logo in the end credits for media entries of Monster High, Ever After High and Polly Pocket.
Before the formation of Mattel Creations, Mattel signed a pact with DHX Media (now WildBrain) on December 16, 2015 to co-produce and co-distribute newer productions and episodes of existing television shows and web series based on Polly Pocket, Little People and HIT Entertainment brands Bob the Builder and Fireman Sam. At MIPCOM 2015, HIT Entertainment itself, through its owner Mattel, announced its last partnership in its existence with 9 Story Media Group to revive/reboot Barney & Friends and Angelina Ballerina for distribution in 2017, but nothing was disclosed of in terms of green-lighting them since then.
Mattel formed a division called Mattel Creations on March 31, 2016, seeking to unify, centralize and revamp its entertainment business; it absorbed its main entertainment division at the time, Mattel Playground Productions, HIT Entertainment and the American Girl creative team in Middleton, Wisconsin on its launch. Mattel then appointed its then-chief content officer, Catherine Balsam-Schwaber, as its head and had HIT Entertainment president Christopher Keenan elevated or promoted to being its senior vice president overseeing development and production of productions from the division.
Mattel Creations signed an exclusive 7-year global subscription video on demand (SVOD) rights agreement with Universal Pictures Home Entertainment for the Barbie film library on October 16, 2016, including the two films released at the time; Barbie: Star Light Adventure and Barbie: Video Game Hero.
Catherine stepped down from her position and left Mattel on February 12, 2018 to take over as general manager of Craftsy, with Mattel's co-president and chief operating officer, Richard L. Dickson, adding the oversight of the division to his roles.
Mattel hired former Disney Branded Television programming executive Adam Bonnett as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations. A week later, Mattel Television announced a proposition of twenty-two animated and live-action television programs. Former Saban Brands executive, Frederic Soulie, who was appointed as the senior vice president for content distribution and business development of the franchise management group division set up by Dickson and Ynon Kreiz, chairman and CEO of Mattel, to expand the company's entertainment business, was named senior vice president and general manager of Mattel Television.
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Mattel Television
Mattel Television, alternatively known from 2023 to 2025 as Mattel Television Studios and formerly known as Mattel Creations, was an American television production company and the television division of American toy and entertainment company Mattel that operated from March 31, 2016 to June 2, 2025.
Originally formed as the successor to Mattel Playground Productions, it was rebranded to its latest name with the hiring of former Disney Branded Television programming executive Adam Bonnett on February 5, 2019 and transitioned heavily towards the production of streaming media for release on YouTube variants and Netflix while maintaining the television forays of its previous incarnation.
On June 2, 2025, Mattel announced a merger, combination and consolidation of this division and its filming division, Mattel Films, into Mattel Studios, elevating and/or promoting Mattel Films head Robbie Brenner to/as head of Mattel Studios. This is seen as a revival of the brand/banner Mattel used occasionally or sparingly between 2011 and 2013 in place of their main logo in the end credits for media entries of Monster High, Ever After High and Polly Pocket.
Before the formation of Mattel Creations, Mattel signed a pact with DHX Media (now WildBrain) on December 16, 2015 to co-produce and co-distribute newer productions and episodes of existing television shows and web series based on Polly Pocket, Little People and HIT Entertainment brands Bob the Builder and Fireman Sam. At MIPCOM 2015, HIT Entertainment itself, through its owner Mattel, announced its last partnership in its existence with 9 Story Media Group to revive/reboot Barney & Friends and Angelina Ballerina for distribution in 2017, but nothing was disclosed of in terms of green-lighting them since then.
Mattel formed a division called Mattel Creations on March 31, 2016, seeking to unify, centralize and revamp its entertainment business; it absorbed its main entertainment division at the time, Mattel Playground Productions, HIT Entertainment and the American Girl creative team in Middleton, Wisconsin on its launch. Mattel then appointed its then-chief content officer, Catherine Balsam-Schwaber, as its head and had HIT Entertainment president Christopher Keenan elevated or promoted to being its senior vice president overseeing development and production of productions from the division.
Mattel Creations signed an exclusive 7-year global subscription video on demand (SVOD) rights agreement with Universal Pictures Home Entertainment for the Barbie film library on October 16, 2016, including the two films released at the time; Barbie: Star Light Adventure and Barbie: Video Game Hero.
Catherine stepped down from her position and left Mattel on February 12, 2018 to take over as general manager of Craftsy, with Mattel's co-president and chief operating officer, Richard L. Dickson, adding the oversight of the division to his roles.
Mattel hired former Disney Branded Television programming executive Adam Bonnett as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations. A week later, Mattel Television announced a proposition of twenty-two animated and live-action television programs. Former Saban Brands executive, Frederic Soulie, who was appointed as the senior vice president for content distribution and business development of the franchise management group division set up by Dickson and Ynon Kreiz, chairman and CEO of Mattel, to expand the company's entertainment business, was named senior vice president and general manager of Mattel Television.