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Matthew Nicks
Matthew Nicks
from Wikipedia

Matthew Nicks (born 13 May 1975) is a former professional Australian rules footballer and the current senior coach of the Adelaide Crows in the Australian Football League (AFL).[1] Recruited from West Adelaide in the 1994 national draft, Nicks spent his entire playing career with the Sydney Swans between 1996 and 2005.[2]

Key Information

Following his retirement, Nicks has had an extensive coaching career. From 2011 to 2018, he was an assistant coach at Port Adelaide and the Greater Western Sydney Giants in 2019.[3] He was appointed the senior coach of Adelaide in October 2019. Under Nicks, the Crows completed the most significant turnaround in AFL history, rising from a 15th-placed finish in 2024 to claiming the minor premiership in the 2025 season.[4]

Playing career

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Sydney Swans

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Nicks made his Australian Football League debut in 1996 for the Sydney Swans and played a total of 175 games over the next 10 seasons.[5] He retired from AFL football in 2005 after prolonged struggles with injury and illness, including a broken leg in 1995,[6] pneumonia in 2000, a broken finger in 2001[7] and a stress fracture in his leg in 2005. His second last game was the round 10, 2005 match against St Kilda at Marvel Stadium in which the Swans came under severe scrutiny from the AFL, in particular from then-CEO Andrew Demetriou and Network 10 commentators Stephen Quartermain, Tim Lane and Robert Walls, over their performance.[8][9][10]

Coaching career

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Port Adelaide Football Club assistant coach (2011–2018)

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Nicks joined the Port Adelaide Football Club in 2011 as a club development coach in an assistant coaching position under senior coach Matthew Primus until the end of 2012 season, during which time the Power struggled towards the bottom part of the ladder, finishing 16th and 14th in 2011 and 2012 respectively.[11] From 2013 to 2015, he served as the club's backline coach under senior coach Ken Hinkley and in 2016, he served as the forwards coach under senior coach Hinkley.[12] In 2017, Nicks was named as Port Adelaide's senior assistant coach under senior coach Hinkley. Nicks left the Port Adelaide Football Club at the end of the 2018 season.[13]

Greater Western Sydney Giants assistant coach (2019)

[edit]

Nicks joined the GWS Giants as a senior assistant coach under senior coach Leon Cameron for the 2019 season.[14]

Adelaide Football Club senior coach (2020–present)

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In October 2019, Nicks was appointed senior coach of the Adelaide Football Club, shortly after previous senior coach Don Pyke announced his departure.[15][16][17][18] Due to a variety of reasons, including the COVID-19 pandemic, the club entering a rebuild at his arrival, and the lack of experienced assistant coaches at Adelaide, the Crows under Nicks slumped to a 0–13 start to the 2020 season, leading to Nicks being called “the least supported coach” in Adelaide’s history.[19][20] He won his first game as Adelaide Football Club senior coach when the Crows defeated Hawthorn by 35 points in round 15, 2020.[21]

In season 2025, he guided not only the club to its first minor premiership since 2017 and also its first finals appearance since that very same season.

Player statistics

[edit]
Statistics are correct to end of career[22]
Legend
  G  
Goals
  K  
Kicks
  D  
Disposals 
  T  
Tackles
  B  
Behinds 
  H  
Handballs 
  M  
Marks
Season Team No. Games Totals Averages (per game) Votes
G B K H D M T G B K H D M T
1996 Sydney 36 6 2 1 25 11 36 12 8 0.3 0.2 4.2 1.8 6.0 2.0 1.3 0
1997 Sydney 23 20 6 3 150 99 249 59 26 0.3 0.2 7.5 5.0 12.5 3.0 1.3 0
1998 Sydney 23 24 10 5 291 138 429 104 42 0.4 0.2 12.1 5.8 17.9 4.3 1.8 9
1999 Sydney 23 23 9 5 263 123 386 106 26 0.4 0.2 11.4 5.3 16.8 4.6 1.1 4
2000 Sydney 23 19 13 13 229 86 315 107 29 0.7 0.7 12.0 4.5 16.6 5.6 1.5 6
2001 Sydney 23 18 16 21 186 70 256 89 32 1.4 1.2 10.3 3.9 14.2 4.9 1.8 9
2002 Sydney 23 21 28 18 186 72 258 86 51 1.3 0.9 8.9 3.4 12.3 4.1 2.4 3
2003 Sydney 23 18 16 11 125 57 182 62 34 0.9 0.6 6.9 3.2 10.1 3.4 1.9 0
2004 Sydney 23 17 14 5 128 56 184 65 36 0.8 0.3 7.5 3.3 10.8 3.8 2.1 0
2005 Sydney 23 9 1 2 58 27 85 26 22 0.1 0.2 6.4 3.0 9.4 2.9 2.4 0
Career 175 125 84 1641 2380 2023 716 306 0.7 0.5 9.4 4.2 13.6 4.1 1.7 31

Coaching statistics

[edit]
Statistics are correct to the end of the 2025 season.[23]
Team Year Home and Away Season Finals
Won Lost Drew Win % Position Won Lost Win % Result
ADE 2020 3 14 0 .176 18th out of 18 - - - -
ADE 2021 7 15 0 .318 15th out of 18 - - - -
ADE 2022 8 13[1] 0 .381 14th out of 18 - - - -
ADE 2023 11 12 0 .478 10th out of 18 - - - -
ADE 2024 8 14 1 .348 15th out of 18 - - - -
ADE 2025 18 5 0 .783 1st out of 18 0 2 Lost to Hawthorn in the Semi Final
Total 55 75 1 .420 12th 0 2

Notes

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Matthew Nicks (born 13 May 1975) is an Australian rules football coach and former player, serving as the senior coach of the Adelaide Football Club in the Australian Football League (AFL) since 2020. Born and raised in Belair in Adelaide's Hills, Nicks initially focused on soccer during his primary and high school years before switching to Australian rules football at age 16. He joined the West Adelaide Football Club at 17, playing as a full forward and contributing to their Reserves premiership in 1994. Drafted by the Sydney Swans with pick 21 in the 1994 AFL national draft, Nicks delayed his debut due to a broken leg in 1995 but went on to play 175 games and kick 120 goals over 10 seasons from 1996 to 2005, primarily as a key forward despite challenges from injuries and illness. After retiring, Nicks worked as a for five years while informally coaching in Sydney's amateur leagues. He returned to structured coaching roles, beginning at Scotch College in , before joining in a development capacity in 2010. Over eight years with the Power under coaches and , he progressed through assistant roles, including forwards coach and player development manager, honing his expertise in team building and strategy. In October 2019, following Don Pyke's resignation, Nicks was appointed Adelaide's senior coach on a three-year , returning to his home state as a lifelong Crows supporter. His tenure began amid a club rebuild after a disappointing 2019 season, with early years marked by struggles, including finishes of 15th in 2020 and 2021. Nicks extended his through 2024 in 2022 and further to 2026 in March 2024, emphasizing a centered on player empowerment, team cohesion, and long-term development. In November 2025, Adelaide announced plans to accelerate extension discussions with Nicks. Under Nicks' leadership, Adelaide showed steady improvement, culminating in a return to the finals in 2025 for the first time since 2017, where they achieved a breakthrough by securing the minor premiership—the club's first since 2017—with a record-breaking ladder climb from 15th to 1st, amassing 18 wins in the home-and-away season. Despite this success, the Crows exited the 2025 finals in straight sets, becoming the first minor premiers since 1983 to suffer such an early elimination. By November 2025, Nicks' overall coaching record stood at 55 wins from 131 games, reflecting a 42% win rate amid the club's transformation into a top contender. Nicks is married with three young children and prioritizes creating a family-like environment within the club, drawing from his own experiences as a father and his roots in South Australian football.

Early life

Family background

Matthew Nicks was born on 13 May 1975 in Adelaide, South Australia. He grew up in the suburb of Belair in the alongside his parents and older brother, Paul. Nicks' family had deep roots in South Australian football culture; his father had played for the Edwardstown Football Club and maintained a lifelong passion for the sport, despite Nicks and his brother initially pursuing soccer during their youth. This familial enthusiasm fostered Nicks' early immersion in , where he emerged as a devoted supporter of the newly formed from their inception. The family's bond with was evident in their attendance at the club's inaugural AFL match against Hawthorn at in 1991, when Nicks, then 15 years old, watched from the outer. This event, amid the excitement of ' entry into the national league, reinforced his lifelong allegiance to the team and highlighted the sport's central role in shaping his identity in the community.

Introduction to sports

Matthew Nicks, born in 1975 in , initially immersed himself in soccer during his childhood, reflecting a departure from his family's strong affinity for . Growing up in the suburb of Belair, Nicks played soccer for most of his junior years and showed considerable promise in the sport, competing for Adelaide City and representing at the junior level. Despite this focus, he was an avid supporter of the newly formed Adelaide Crows, attending their inaugural match in 1991 at and becoming a regular at games throughout the early . At age 16, after breaking his leg while playing soccer, Nicks switched his sporting focus to Australian rules football, inspired by his fandom for the Crows and a desire to one day play for the team he admired. This transition marked the end of his primary involvement in soccer, though he had already demonstrated talent that could have sustained a competitive path in that code. His family's longstanding passion for football provided a supportive backdrop for this change, encouraging his exploration of the sport despite his earlier outlier status. Following the switch, Nicks began his first organized experiences in through local leagues, joining the junior ranks of the around age 17. These early competitive outings in the South Australian junior system allowed him to develop his skills rapidly, transitioning from a soccer background to the demands of the oval-based game and solidifying his commitment to pursuing it seriously.

Playing career

SANFL debut

Matthew Nicks entered semi-professional through the (SANFL), joining the in 1994 after progressing from junior ranks. His recruitment highlighted his potential as a full forward, drawing attention from scouts for his athleticism and marking ability developed in local competitions. Nicks made his SANFL league debut for West Adelaide on 28 August 1994, becoming the club's 1101st player. In a brief stint at the senior level, he played just two league games that season, providing him with exposure to competitive match play against established SANFL talent. Additionally, his participation in the reserves team that year culminated in a appearance, where his consistent performances in the lower grade showcased his reliability and skill under pressure, contributing to West Adelaide's reserves premiership win. These experiences at West Adelaide were pivotal in attracting AFL interest, as Nicks' blend of speed, aerial strength, and tactical awareness stood out during the 1994 season. His SANFL form led to his selection by the with the 21st overall pick in the 1994 AFL National Draft, marking the end of his time in the SANFL and the beginning of his professional career.

Sydney Swans tenure

Matthew Nicks made his (AFL) debut for the on 14 April 1996, in round three against Collingwood at the (SCG). Delayed by a broken leg sustained in 1995 during his pre-season preparation, Nicks entered the league as a versatile defender recruited from West Adelaide in the SANFL, bringing a strong foundation from state-level football. Over his decade-long tenure with the Swans from 1996 to 2005, Nicks established himself as a key defender and team leader under coach Paul Roos, playing a total of 175 games and kicking 125 goals. His reliability in the backline was crucial during the club's resurgence, particularly in the early as the Swans built toward contention, with Nicks often tasked with shutting down opposition forwards and providing drive from defense. Nicks' most notable season came in 2005, where he contributed significantly to the Swans' premiership push, playing nine games early in the year before in his leg forced his retirement in August. This injury ended his career just two months before the Swans' historic grand final victory on 24 September 2005, their first premiership in 72 years, leaving Nicks to reflect on a journey marked by resilience amid recurring physical setbacks.

Coaching career

Early coaching roles

Following his retirement from the AFL in 2005 due to a stress fracture in his knee, Matthew Nicks returned to Adelaide after initially working as a stockbroker in Sydney. Nicks began transitioning into coaching in 2007 as the senior coach of the University of New South Wales Australian rules football team, a role that reignited his passion for the sport after a period away from the game. Motivated by a desire to remain connected to football's camaraderie and to develop his coaching expertise, he relocated to Adelaide in 2009 to serve as senior coach of Scotch College's first XVIII team for two years (2009–2010). In this grassroots developmental position at Scotch College, Nicks emphasized skill-building and tactical education for young players, contributing to local football programs in while establishing a foundation for his professional coaching career.

Assistant coaching positions

Matthew Nicks began his AFL-level coaching career at in 2011, initially serving as a development coach focused on nurturing young talent within the club's pathway programs. In this role, he contributed to player skill development and transition strategies for emerging athletes, building on his earlier experience coaching at Scotch College. By late 2012, Nicks was promoted to the senior coaching panel as the defence assistant coach, a position he held from 2013 to 2015, where he emphasized defensive structures, backline organization, and high-pressure game tactics under senior coach . In 2016, Nicks transitioned to the forwards coach role at , taking responsibility for offensive strategies, forward-line cohesion, and goal-kicking efficiency during a season that saw the team reach the preliminary finals. His progression culminated in appointments as senior assistant coach for the 2017 and 2018 seasons, where he played a key part in overall game planning, leadership development, and high-performance management, including acting as interim senior coach for two pre-season matches in 2015 to gain hands-on experience in match-day decision-making. Throughout his eight years at (2011–2018), Nicks' responsibilities encompassed skill enhancement, tactical preparation, and fostering a competitive team environment, contributing to multiple finals appearances. Following his departure from at the end of the 2018 season, Nicks joined the as senior assistant coach under for the 2019 season. In this capacity, he focused on strategic game planning, player development, and leadership within a high-stakes contending environment, notably taking charge of coaching duties during the JLT Community Series to simulate senior responsibilities. His brief but impactful stint at the Giants, which included supporting their maiden appearance, honed his expertise in elite-level preparation and positioned him for further advancement.

Senior coach at Adelaide

Matthew Nicks was appointed as the senior coach of the on 14 October 2019, succeeding who had stepped down earlier that month. Nicks, drawing on his prior assistant coaching roles at and , inherited a club in need of significant rebuilding following a disappointing 2019 season that ended with a 12th-place finish. His initial three-year contract reflected the club's commitment to a long-term vision centered on cultural renewal and player development. The early years of Nicks' tenure (2020–2023) were marked by challenges associated with integrating a youthful playing list amid the disruptions of the . In 2020, managed just three wins, finishing 18th on the ladder in a shortened season. Progress was gradual thereafter, with seven victories in (15th place), eight in 2022 (14th), and 11 in 2023 (10th), the latter narrowly missing qualification. These seasons highlighted persistent issues with consistency and experience, as the team focused on fostering emerging talents while only securing 29 wins across 85 home-and-away games. Nicks' coaching philosophy emphasized building a strong team culture, prioritizing youth development, and excelling in contested possessions to lay the foundation for sustained competitiveness. He articulated a desire for to "embrace the contest" from the outset, promoting relational leadership and resilience among players. This approach extended to off-field initiatives, aiming to restore club unity after previous internal turmoil. A contract extension in December 2021 secured Nicks' position through the end of 2024, acknowledging the foundational work underway. Another two-year deal announced in March 2024 extended his tenure until at least 2026, signaling board confidence despite a regression to eight wins and 15th place in 2024. The 2025 season represented a breakthrough, with surging to the minor premiership—their first since 2017—after finishing atop the ladder with 18 home-and-away wins, marking their return to for the first time in eight years. This remarkable turnaround from 15th in 2024 to first exemplified the maturation of Nicks' young core, including players like and , under his youth-focused strategy. However, the finals campaign ended in disappointment with straight-sets exits. In the qualifying final at , Collingwood overcame the minor premiers in a tight contest, leveraging their experience to advance. Nicks' side then suffered a 34-point semi-final loss to Hawthorn on 12 September 2025, scoring 10.7 (67) to the Hawks' 14.17 (101), exposing vulnerabilities in high-pressure scenarios. Nicks reflected post-match that the team had much to address, particularly in adapting to intensity. In November 2025, Adelaide announced plans to accelerate discussions for a extension with Nicks beyond 2026.

Achievements and honors

Player accolades

During his tenure with the Sydney Swans, Matthew Nicks earned the club's highest individual playing honor by winning the as the player in 1996, recognizing his standout debut season after debuting late due to injury. Nicks also received the Swans' 1996 Rising Star award for his promising early contributions as a versatile defender and forward, and the 1998 Most Improved Player award for his development into a key team asset. In recognition of his leadership, Nicks served as of the Swans in 2003, supporting Paul Roos during a period of team rebuilding. For his overall service, including 175 games played from 1996 to 2005, Nicks was awarded life membership of the , honoring his role in fostering the club's "Bloods" culture that contributed to their 2005 premiership success.

Coaching awards

During his tenure as senior coach of the , Matthew Nicks earned significant recognition for leading the team to the 2025 minor premiership, marking the Crows' first top-of-the-ladder finish since 2017. This achievement represented the largest single-season improvement in AFL/VFL history, elevating Adelaide from 15th place in 2024 to first in 2025 with an 18-5 regular-season record. Nicks finished third in the 2025 AFL Coaches Association (AFLCA) Coach of the Year award, polling 128 votes behind winner Chris Fagan (305 votes) of and runner-up Chris Scott (245 votes) of . The voting, conducted by AFLCA members on a basis after each round, highlighted Nicks' role in ' remarkable turnaround and return to finals for the first time since 2017. No club-specific coaching awards for Nicks were documented in 2025, though his leadership was widely praised within the AFL community for fostering a young squad's development into premiership contenders. Earlier in his career at , where he served in development and assistant roles from 2011 to 2018, Nicks received no formal AFL-level coaching honors.

Statistics

Player career stats

Matthew Nicks amassed a total of 175 games and 125 goals over his (AFL) career exclusively with the Sydney Swans from 1996 to 2005. His seasonal performance in games played and goals kicked, along with goals-per-game averages, is detailed below.
SeasonGamesGoalsGoals per Game
1996620.33
19972060.30
199824100.42
19992390.39
200019130.68
200118261.44
200221281.33
200318160.89
200417140.82
2005910.11
Total1751250.71
Key career metrics for Nicks include 2,380 disposals, 716 marks, and 306 tackles, reflecting his contributions as a versatile forward. These figures are derived from official AFL records and highlight his consistent involvement in contests during his tenure, which concluded with retirement due to injury in 2005.

Coaching record

Matthew Nicks' overall coaching record as a senior coach in the Australian Football League (AFL) stands at 131 games, with 55 wins, 1 draw, and 75 losses, yielding a win percentage of 42.37% as of the end of the 2025 season. This encompasses his tenure with the Adelaide Crows from 2020 to 2025, during which the team progressed from a wooden spoon finish in his debut year to minor premiers in 2025. Nicks' record as Adelaide's senior coach is detailed below, showing steady improvement in win-loss tallies and percentage over his six seasons. The season marked a high point, with 18 home-and-away wins from 23 games (78.26% success rate), securing the minor premiership, followed by two finals losses.
YearGames (Home & Away)WinsDrawsLossesWin % (Home & Away)Finals Outcome
202017301417.65Did not qualify
202122701531.82Did not qualify
202221801338.10Did not qualify
2023231101247.83Did not qualify
202423811436.96Did not qualify
23180578.260 wins, 2 losses

References

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