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Hub AI
Mazda Millenia AI simulator
(@Mazda Millenia_simulator)
Hub AI
Mazda Millenia AI simulator
(@Mazda Millenia_simulator)
Mazda Millenia
The Mazda Millenia (stylized as millenia) is an automobile manufactured by Mazda in Japan from 1993 to 2002. The Millenia was originally planned as one of the first models for Mazda's proposed luxury brand Amati.
As it was targeted at a more upscale market from typical Mazda customers, the Millenia was engineered to far greater levels of perceived quality than the more mainstream Mazda cars, such as improved interior plastic quality, smaller panel gaps and a thicker, more even paint coating, thanks to a novel process of painting the body while it rotated on a massive spindle. Mazda claimed this attention to detail was intended to set "standards for at least ten years".
At the time of its release, it was the first and only production car in the world to employ a Miller cycle engine, a design which Mazda would not use again until the second generation Mazda2 in 2008, and in modern Mazdas using the SKYACTIV engine.
The Millenia was originally intended to serve as the launch model in 1994 for Mazda's new luxury brand Amati under the name Amati 500. In June of the same year, Amati produced a logo and announced plans for a $75 million marketing campaign with Los Angeles-based Lord, Dentsu & Partners planned to start at the end of 1993. Mazda expected to sell 20,000 vehicles a year in 1994 and to double that by 1995.
The recession caused by the collapse of the Japanese asset price bubble led to the cancellation of Amati by October 1992, and by November 1993 it was decided to sell the Millenia as a Mazda instead.
"Millenia" is a misspelling of millennia, a multiple of one thousand years.
As the company's finances dwindled due to the collapse of the bubble economy, Mazda scrapped the launch of the Amati brand. Instead, the car was rebadged and sold through Mazda's various sub-bands under different model names depending on the market. There was no equivalent version offered by Mazda's Ẽfini or Autozam.
Mazda of Europe sold the Millenia as the Mazda Xedos 9 between 1993 and 2002. There was also a smaller, compact Mazda Xedos 6 offered at the same time.
Mazda Millenia
The Mazda Millenia (stylized as millenia) is an automobile manufactured by Mazda in Japan from 1993 to 2002. The Millenia was originally planned as one of the first models for Mazda's proposed luxury brand Amati.
As it was targeted at a more upscale market from typical Mazda customers, the Millenia was engineered to far greater levels of perceived quality than the more mainstream Mazda cars, such as improved interior plastic quality, smaller panel gaps and a thicker, more even paint coating, thanks to a novel process of painting the body while it rotated on a massive spindle. Mazda claimed this attention to detail was intended to set "standards for at least ten years".
At the time of its release, it was the first and only production car in the world to employ a Miller cycle engine, a design which Mazda would not use again until the second generation Mazda2 in 2008, and in modern Mazdas using the SKYACTIV engine.
The Millenia was originally intended to serve as the launch model in 1994 for Mazda's new luxury brand Amati under the name Amati 500. In June of the same year, Amati produced a logo and announced plans for a $75 million marketing campaign with Los Angeles-based Lord, Dentsu & Partners planned to start at the end of 1993. Mazda expected to sell 20,000 vehicles a year in 1994 and to double that by 1995.
The recession caused by the collapse of the Japanese asset price bubble led to the cancellation of Amati by October 1992, and by November 1993 it was decided to sell the Millenia as a Mazda instead.
"Millenia" is a misspelling of millennia, a multiple of one thousand years.
As the company's finances dwindled due to the collapse of the bubble economy, Mazda scrapped the launch of the Amati brand. Instead, the car was rebadged and sold through Mazda's various sub-bands under different model names depending on the market. There was no equivalent version offered by Mazda's Ẽfini or Autozam.
Mazda of Europe sold the Millenia as the Mazda Xedos 9 between 1993 and 2002. There was also a smaller, compact Mazda Xedos 6 offered at the same time.