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MediaFLO

MediaFLO was a technology developed by Qualcomm for transmitting audio, video and data to portable devices such as mobile phones and personal televisions, used for mobile television. Qualcomm operated a mobile pay television service, FLO TV, from 2007 to 2011 using this technology.

Broadcast data transmitted via MediaFLO includes live, real time audio and video streams, as well as scheduled video and audio clips and shows. The technology could also carry Internet Protocol datacast application data, such as stock market quotes, sports scores, and weather reports.

In October 2010, Qualcomm announced it was suspending new sales of the service to consumers. In December 2010, AT&T announced that it will purchase Qualcomm's FCC licenses in the 700 MHz band. FLO TV discontinued service on March 27, 2011.

Devices featuring MediaFLO were introduced by LG and Samsung at the 2006 Consumer Electronics Show. On December 1, 2005, Verizon Wireless and Qualcomm announced a partnership for the launch of the MediaFLO network.[citation needed]

MediaFLO-based pay TV services were first commercially offered on mobile phones. The service debuted on Verizon Wireless as V CAST Mobile TV in select cities on March 1, 2007, and rolled out nationwide throughout 2007 and 2008. AT&T announced a similar service in February 2007, intended to launch later that year; following delays, AT&T's MediaFLO TV service launched on May 4, 2008.

Qualcomm began selling FLO TV directly to consumers in November 2009 with the launch of the FLO TV Personal Television. The Personal Television was manufactured by HTC, and featured a 3.5" touchscreen. It retailed for US$249 at launch, and included a six-month FLO TV subscription; after the trial, a US$15 monthly subscription fee was required to use the service. Later, in August 2010, Audiovox introduced a FLO TV-equipped portable DVD player, which retailed for US$199.

From 2009 to 2010, Audiovox produced FLO TV systems for automobiles. The automotive FLO TV system was introduced by Chrysler in December 2009, as a Mopar dealer-installed accessory on 2010-model vehicles equipped with the Video Entertainment System. Chrysler also offered the FLO TV tuner as an aftermarket upgrade for 2008 and 2009-model vehicles sold with the system. Audiovox, under its Advent brand, began selling third-party automotive FLO TV systems through aftermarket equipment dealers in February 2010. FLO TV competed with Sirius Backseat TV.

In July 2010, Qualcomm CEO Paul Jacobs stated that the company was suffering financial losses operating FLO TV, and planned to either sell MediaFLO or find a partner to continue its operation. The company reportedly discussed possible collaboration with software developers on other uses of the MediaFLO spectrum, which they stated could include distribution of electronic magazines or newspapers.[citation needed] The company had predicted the total cost to launch the service would be $800 million,[citation needed] including the $683 million that Qualcomm reportedly paid for the spectrum.

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