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MediaForEurope

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MediaForEurope

MFE – MediaForEurope N.V., commonly referred to as MediaForEurope, formerly Mediaset Group (Italian: Gruppo Mediaset), is a Dutch media and communications company which is majority-owned by the Berlusconi family's Fininvest Group. MFE specialises primarily in free-to-air and pay-TV production and distribution on multiple platforms, as well as in film and multimedia production and distribution, and advertising sales. It has operations in Italy (through Mediaset S.p.A.) and Spain (through Mediaset España). It also is the largest single shareholder in ProSiebenSat.1 Media at 75.61%.

Its registered office is in Amsterdam, the Netherlands, while its management, operational, administrative and tax headquarters are located in Cologno Monzese, in the metropolitan city of Milan, Italy. Since 1994 the president of MFE is Fedele Confalonieri.[citation needed]

The group has been listed on the Milan Stock Exchange since 1996 and the majority shareholder is Fininvest, a holding company founded in the 1970s by Silvio Berlusconi. It is the second largest private television group in Europe after the Luxembourg-based RTL Group and the first in Italy. In terms of turnover it is among the most important in the global media market. In 2010 it was ranked the best Italian media group and fifth largest in Europe in the Thomson Reuters Extel ranking. In 2013 it was ranked the 34th largest media group in the world.

Silvio Berlusconi's involvement in television industry began in 1978, with Telemilano, a local Milan-based broadcaster that became Canale 5 two years later and began broadcasting nationally. Berlusconi went on to acquire Italia 1 (from the publishing group Rusconi) in 1982, and Rete 4 (from Arnoldo Mondadori Editore) in 1984. These three networks eventually formed Reti Televisive Italiane (RTI).

Berlusconi's Fininvest maintained its stake in the French television channel La Cinq throughout its existence: from its formation in 1985 to official launch on 20 February 1986 until its closure on 12 April 1992.[citation needed]

In the 1980s, Fininvest was contracted to operate TV Koper-Capodistria, a TV station which was intended to serve Italian-speaking audiences in the region of Istria, Slovenia, Yugoslavia, but was widely available in Italy through cable systems. Under Fininvest's control, the station mainly operated as a sports channel. This arrangement ended in 1990.

In 1987, Berlusconi began purchasing a stake in German television music channel Musicbox, increasing it up to 45%. It became the first incarnation of the generalist channel Tele 5 on 11 January 1988. Tele 5 was later sold to Leo Kirch, and became Deutsches Sportfernsehen (DSF, now Sport1) on 1 January 1993.[citation needed]

Fininvest joined in the Gestevisión Telecinco consortium, which was formed on 10 March 1989 to participate in the auction of commercial television broadcast license. The 10-year license was issued on 25 August 1989, and what would become Telecinco was launched on 3 March 1990.[citation needed]

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