Merrill Edge is an electronic trading platform and investment advisory service for investing in financial assets, including stocks, bonds, exchange-traded funds, margin lending, mutual funds, and options. It is a subsidiary of Bank of America and was launched in 2010.

As of January 2025, Merrill Edge held $500 billion in assets under management from over 4 million clients, and employed 4,000 advisors working in bank branches and call centers. The firm focuses on the mass affluent market. Merrill Edge receives revenue from interest income on cash and margin balances, commissions for order execution, management services, and it does not engage in payment for order flow.

The company offers various account types as well as investment advisory services, robo-advisors, the MarketPro technical analysis software, and cash management.

It does not provide access to alternative investments, such as cryptocurrency, foreign exchange markets or futures contracts, international markets or penny stocks. Fractional share trading is not available.

The service was launched on June 21, 2010 by Bank of America.

It merged Bank of America's online investing platform (Quick & Reilly) and Merrill Lynch's research, investment tools, and call center counsel. At its inception, Merrill Edge had 500,000 customers from Bank of America's current clients.

Bank of America launched the product to compete with Charles Schwab Corporation and Fidelity Investments for investors unprepared for comprehensive advice. Bank of America aimed to build brand loyalty among younger investors who generally have strong technical skills and appreciate a higher degree of openness and personal oversight of their accounts.

In 2015, Merrill Edge had $118 billion in 2 million customers' investable assets.