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Michelin Guide
The Michelin Guides (/ˈmɪʃəlɪn, ˈmɪtʃəlɪn/ MISH-əl-in, MITCH-əl-in; French: Guide Michelin [ɡid miʃlɛ̃]) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few restaurants in certain geographic areas. Michelin also publishes the Green Guides, a series of general guides to cities, regions, and countries.
In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars, and accordingly car tyres, the car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Guide Michelin (Michelin Guide). Nearly 35,000 copies of this first, free edition were distributed. It provided information to motorists such as maps, tyre repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France.[citation needed] The founders thought the Guide might encourage car owners to drive more, which would increase tyre wear and in turn boost replacement sales.
In 1904, the brothers published a guide for Belgium, and then for Algeria and Tunisia (1907); the Alps and the Rhine (northern Italy, Switzerland, Bavaria, and the Netherlands) (1908); Germany, Spain, and Portugal (1910); the British Isles (1911); and "The Countries of the Sun" (Les Pays du Soleil) (Northern Africa, Southern Italy and Corsica) (1911). In 1909, an English-language version of the guide to France was published.
During World War I, publication of the guide was suspended. After the war, revised editions of the guide continued to be given away until 1920. It is said that André Michelin, while visiting a tyre merchant, noticed copies of the guide being used to prop up a workbench. Based on the principle that "man only truly respects what he pays for", Michelin decided to charge for the guide, about 7.50 francs or US$2.15 in 1922. They also made several changes, notably listing restaurants by specific categories, adding hotel listings (initially only for Paris), and removing advertisements. Recognizing the growing popularity of the restaurant section, the brothers recruited a team of anonymous inspectors to visit and review restaurants.
Following the usage of the Murray's and Baedeker guides, the guide began to award stars for restaurants in 1926. Initially, there was only a single star awarded. Then, in 1931, the hierarchy of zero, one, two, and three stars was introduced. Finally, in 1936, the criteria for the rankings were published:
In 1931 the cover was changed from blue to red and has remained so in all subsequent editions. During World War II, publication was again suspended. In 1944, at the request of the Allied Forces, the 1939 guide to France was specially reprinted for military use; its maps were judged the best and most up-to-date available. Publication of the annual guide resumed on 16 May 1945, a week after VE Day.
In the early post-war years, the lingering effects of wartime shortages led Michelin to impose an upper limit of two stars; by 1950 the French edition listed 38 establishments judged to meet this standard. The first Michelin Guide for Italy was published in 1956. It awarded no stars in the first edition. In 1974, the first guide to Britain since 1931 was published. Twenty-five stars were awarded.
In 2005, Michelin published its first American guide, covering 500 restaurants in the five boroughs of New York City and 50 hotels in Manhattan. In 2007, a Tokyo guide was launched. In the same year, the guide introduced a magazine, Étoile. In 2008, a Hong Kong and Macau volume was added. As of 2013, the guide is published in 14 editions covering 23 countries.
Michelin Guide
The Michelin Guides (/ˈmɪʃəlɪn, ˈmɪtʃəlɪn/ MISH-əl-in, MITCH-əl-in; French: Guide Michelin [ɡid miʃlɛ̃]) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few restaurants in certain geographic areas. Michelin also publishes the Green Guides, a series of general guides to cities, regions, and countries.
In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars, and accordingly car tyres, the car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Guide Michelin (Michelin Guide). Nearly 35,000 copies of this first, free edition were distributed. It provided information to motorists such as maps, tyre repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France.[citation needed] The founders thought the Guide might encourage car owners to drive more, which would increase tyre wear and in turn boost replacement sales.
In 1904, the brothers published a guide for Belgium, and then for Algeria and Tunisia (1907); the Alps and the Rhine (northern Italy, Switzerland, Bavaria, and the Netherlands) (1908); Germany, Spain, and Portugal (1910); the British Isles (1911); and "The Countries of the Sun" (Les Pays du Soleil) (Northern Africa, Southern Italy and Corsica) (1911). In 1909, an English-language version of the guide to France was published.
During World War I, publication of the guide was suspended. After the war, revised editions of the guide continued to be given away until 1920. It is said that André Michelin, while visiting a tyre merchant, noticed copies of the guide being used to prop up a workbench. Based on the principle that "man only truly respects what he pays for", Michelin decided to charge for the guide, about 7.50 francs or US$2.15 in 1922. They also made several changes, notably listing restaurants by specific categories, adding hotel listings (initially only for Paris), and removing advertisements. Recognizing the growing popularity of the restaurant section, the brothers recruited a team of anonymous inspectors to visit and review restaurants.
Following the usage of the Murray's and Baedeker guides, the guide began to award stars for restaurants in 1926. Initially, there was only a single star awarded. Then, in 1931, the hierarchy of zero, one, two, and three stars was introduced. Finally, in 1936, the criteria for the rankings were published:
In 1931 the cover was changed from blue to red and has remained so in all subsequent editions. During World War II, publication was again suspended. In 1944, at the request of the Allied Forces, the 1939 guide to France was specially reprinted for military use; its maps were judged the best and most up-to-date available. Publication of the annual guide resumed on 16 May 1945, a week after VE Day.
In the early post-war years, the lingering effects of wartime shortages led Michelin to impose an upper limit of two stars; by 1950 the French edition listed 38 establishments judged to meet this standard. The first Michelin Guide for Italy was published in 1956. It awarded no stars in the first edition. In 1974, the first guide to Britain since 1931 was published. Twenty-five stars were awarded.
In 2005, Michelin published its first American guide, covering 500 restaurants in the five boroughs of New York City and 50 hotels in Manhattan. In 2007, a Tokyo guide was launched. In the same year, the guide introduced a magazine, Étoile. In 2008, a Hong Kong and Macau volume was added. As of 2013, the guide is published in 14 editions covering 23 countries.