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Miele

Miele (/ˈmlə/ MEE-lə; German: [ˈmiːlə]) is a German manufacturer of high-end domestic appliances and commercial equipment, headquartered in Gütersloh, Ostwestfalen-Lippe. The company was founded in 1899 by Carl Miele and Reinhard Zinkann, and has always been a family-owned and family-run company. The Miele family holds 51.1% and the Zinkann family owns 48.9% of the company.

Miele's first products were a cream separator, butter churn, and tub washing machine, under the Meteor brand. Carl Miele supervised manufacturing personally, and Reinhard Zinkann apprenticed and handled finances and sales.

In 1927, Miele started the production of vacuum cleaners. In 1929, the first electric dishwasher in Europe was produced. From 1930, motorcycles were built. In 1932, Miele was the largest centrifuge factory in Europe.[circular reference]

During World War II, Miele produced torpedoes, mines, and grenades for the German war effort using slave labor. It is estimated that by 1944, 95% of the company's revenue was derived from producing and selling armaments.

The Miele trademark was established with the foundation of Miele & Cie., on 1 July 1899, and appeared on all machines, nameplates, printed materials and advertising produced by the company. From the mid-1920s, a recognition feature of the logo has been a sloping dash used as the dot on the "i".

In 1996, Miele established a joint venture with Melitta to open a factory in Dongguan, China. This facility became fully owned by the Miele Group in 2009 and now plays a key role in the production of vacuum cleaners, including models such as the Swing H1, Compact C1, Compact C2, and Complete C2.

The trademark has remained unchanged apart from three minor alterations to reflect contemporary tastes. A survey by the Süddeutsche Zeitung, one of Germany's leading daily newspapers, found that the "i" alone was sufficient to identify the Miele brand.[citation needed]

Miele exports products to global markets and is represented in 47 countries. Their expansion into the United States came in 1983, when they established corporate headquarters in Somerset, New Jersey. In 1999, they relocated to the new headquarters in Princeton, which was designed by the Driehaus Prize winner Michael Graves. Most products are made in Germany or Switzerland, Austria, the Czech Republic and Romania, there are ten showrooms in the United States.

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