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Mingxing

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Mingxing

The Mingxing Film Company (Chinese: 明星影片公司; pinyin: Míngxīng Yǐngpiàn Gōngsī), also credited as the Star Motion Picture Production Company, was a production company active in the Republic of China between 1922 and 1937. Established by a consortium of creative professionals, including film director Zhang Shichuan, dramatist Zheng Zhengqiu, and critic Zhou Jianyun, Mingxing initially produced comedy films that drew little audience attention. Facing insolvency in 1923, the company used the last of its capital to produce Orphan Rescues Grandfather, which released to massive commercial success and provided the company with the revenue needed to expand and hire new talent.

In the mid-1920s, Mingxing acquired new studios and made its initial public offering, growing rapidly even in the face of emerging competition. It adapted several novels to film, with its Lonely Orchid (1926) being one of the most successful Chinese films of the silent era. It also expanded from family dramas to wuxia with The Burning of the Red Lotus Temple (1928), and began producing sound films with Sing-Song Girl Red Peony (1931). By the early 1930s, Mingxing was one of the largest film companies in Shanghai, together with the Tianyi Film Company and the United Photoplay Service.

However, between the ongoing Sino-Japanese War – including damage caused by the 1932 incursion into Shanghai – and a series of financial setbacks, Mingxing faced significant financial losses through the 1930s. Despite the success of films such as Twin Sisters (1934) and efforts to attract new writers, the company was unable to recover and operations ended after the Japanese occupied Shanghai in 1937. During its lifetime, Mingxing produced 174 fiction films, as well as newsreels, cartoons, and actualities.

Film had been introduced to China in 1896, beginning with one-reelers and later expanding feature-length productions. In 1905, Fengtai Photographic Studio produced Dingjun Mountain, a short film depicting a performance by the Peking opera singer Tan Xinpei; this is considered the first Chinese-produced film. Zhang Shichuan worked with the American Benjamin Brodsky to establish the Asia Film Company, producing several documentaries as well as The Difficult Couple (1913) – the first Chinese-made short fiction film. The production of shorts increased toward the late 1910s, and audience interest in this new medium – known under such terms as "electric shadowplay" (電光影戯; 电光影戏) – grew. Following the release and success of Yan Ruisheng (1921), a full-length crime drama, several companies were established in Shanghai to capitalize on the new medium.

All of Mingxing's founders were involved in the cultural area prior to their involvement with the company. Zhang Shichuan had recruited Zheng Zhengqiu, a noted dramatist, to write The Difficult Couple, and maintained a strong relationship with him through the 1910s. Both men also worked with Zheng Zhegu and Zhou Jianyun in the late 1910s to operate the Xinmin Library, a publisher responsible for periodicals such as the Yaofeng Monthly (药风月刊) and the Emancipation Pictorial. Zhou Jianyun wrote extensive works of drama criticism, publishing a volume on drama theory in 1918. He and Zheng Zhegu were also prominent members of the Eternal Memory Society, a Peking opera fan club, together with Ren Jinping.

In late 1921, amidst a booming stock market, Zhang Shichuan established the Mutual Stock and Produce Exchange Company together with several of his earlier compatriots. When the bubble burst, the men decided to invest their money in a less risky venture: a motion picture company. In February 1922, the former stock exchange's offices on Guizhou Road in Shanghai were converted into the headquarters of the newly established Mingxing Film Company. Zhang Shichuan took the role of deputy manager, with Ding Boxiong the office head; other roles were taken by Ren Jinping, Zheng Zhegu, Zheng Zhengqiu, and Zhou Jianyun.

Early advertising material announced that Mingxing required 100,000 yuan in venture capital, with each of five founding members contributing 10,000 yuan and the remainder achieved through the sale of 20,000 shares at 5 yuan apiece. Further fundraising was attempted through overtures to local journalists, including a gala dinner, as well as the commission of a special issue of the Motion Picture Review. Interest in the company was also created through a acting school, the Mingxing Shadowplay School headed by Zheng Zhengqiu, that promised insight into various elements of the filmmaking process.

These overtures, however, were unsuccessful. Investors were not enticed by Mingxing's promises, and generally were disdainful of the entertainment industry. 87 students were admitted to the acting school, of which 17 were women, but only 34 graduated. Further exacerbating the situation, Ding Boxiong and several members of the preparatory team left the company after several months. Ultimately, the company was left with five founders and 10,000 yuan in venture capital, though it claimed to have earned more.

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