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Simon Edward Minter (born 7 September 1992), better known as Miniminter, is an English influencer and streamer.[2] He is a member and co-founder of the British influencer group the Sidemen, as well as a co-owner of XIX Vodka, Sidemen Clothing, restaurant chain Sides, and cereal brand Best Breakfasts. He is also the co-founder of M7 Education, a non-profit organization.
Minter's YouTube career started in 2012, primarily focusing on FIFAgaming videos. Over time, he diversified his content, incorporating vlogs, challenges, and collaborations with other influencers.[3] In 2016, he was ranked 17th on Business Insider's list of "The 19 biggest British YouTube stars". As of January 2025, his main YouTube channel has over 10.4 million subscribers and over 4.1 billion views.
Simon Edward Minter was born on 7 September 1992 in Hemel Hempstead, Hertfordshire, England, to British parents.[4] He is the youngest of three siblings.[5] He attended Berkhamsted School, a private boys' school, where he first encountered Olajide "KSI" Olatunji. Although the two initially disliked each other, they later became close friends.[6] During the early stages of KSI's YouTube channel, Minter contributed as a cinematographer and assisted in creating content before starting his own channel.[7][8]
Minter briefly studied criminology at the University of Hull but left his studies to pursue a full-time career in YouTube content creation.[4][9]
Minter created his first YouTube channel, Miniminter, in February 2008, though he did not upload his first video until December 2012.[9] He stated that the "mini" part of his username "miniminter" was a reference to his height when he was young and is also a reference to him being the youngest of three.[5] Inspired by his friend JJ Olatunji, Minter began creating content while still a university student. Shortly thereafter, he decided to quit university to pursue YouTube full-time.[10] His early content primarily consisted of FIFA gameplay, vlogs, challenges, and football videos featuring his friends.[11][12]
In September 2013, Simon Minter launched his second YouTube channel, MM7Games.[10] A month later, he along with KSI, Josh Bradley (Zerkaa), Tobi Brown (TBJZL) and Ethan Payne (Behzinga) formed the Rockstar Games Social Club group the Ultimate Sidemen via Grand Theft Auto Online, later simplified to Sidemen.[13] By 2014, the group had expanded to seven members, adding Vikram Barn (Vikkstar123) and Harry Lewis (W2S). The Sidemen are known for their collaborative content, including weekly uploads of challenges, gameplay, and vlogs.[14][15] Minter's channel gained rapid popularity in 2014, achieving 100,000 subscribers in March[16] and one million subscribers in November.[17]
In 2016, Minter and the Sidemen organized the Upload influencer event, a gathering that allowed fans to interact with the Sidemen and other web video creators. The second and final Upload event took place in September 2017.[18]
In September 2016, he reached five million subscribers.[19] Later in November 2016, he was ranked 17th on Business Insider's list of "The 19 biggest British YouTube stars".[5] He reached 10 million subscribers in May 2022.[20]
Minter and the Sidemen have founded multiple businesses throughout their online careers. In 2014 the group launched a clothing brand under the Sidemen Clothing banner.[21] In November 2021, they founded a restaurant chain known as Sides in collaboration with Reef.[22] In October 2022, they launched their own vodka brand known as XIX Vodka.[23] in March 2024, they launched a breakfast cereal brand known as Best Cereal in collaboration with Mornflake.[24]
In November 2018, Minter and fellow influencer Randolph created a podcast called What's Good podcast.[25] The podcast is available on YouTube, Spotify and Apple Podcasts.[26][27]
In July 2023, it was revealed that Minter had invested in notwoways, an East London sneaker brand owned by influencer Callum "Callux" McGinley.[28][29]
In November 2024, it was announced that Minter would manage one of the 12 teams in the upcoming Baller League UK, a six-a-side football competition set to be broadcast on Sky Sports.[30][31][32] In March 2025, it was revealed that Minter would manage a team named M7 FC.[32] The team won its first match on 24 March 2025, defeating Wembley Rangers AFC 3–2.[32][33]
In February 2014, Minter moved into the "Sidemen House" with fellow Sidemen members KSI, Zerkaa, and Vikkstar123.[34] From late 2018 through early 2019, the four left the second Sidemen House, and Minter moved into a London flat with Olatunji, where they lived together until 2022.[35][36]
Minter has been in a relationship with singer and internet personality, Talia Mar since 2017. They moved in together in February 2022.[37] On 24 June 2022, it was announced the couple were engaged via Instagram.[38] The couple later got married on 3 June 2023 in Italy.[39] On 24 January 2025, via a music video for the song "365" by Mar, it was announced the couple were expecting their first child.[40] It was announced on 31 January via Minter's video that the couple are expecting a girl.[41] On 19 July 2025, the couple's daughter was born. [42]
In October 2019, he donated $10,010 to Team Trees, a project organized by MrBeast and Mark Rober, that plants one tree for every dollar donated.[45]
On 9 June 2024, Minter participated in Soccer Aid 2024, a football charity match held at the Stamford Bridge stadium in London, England, where he played for team England XI.[46]
On 14 February 2025, Minter participated in "Match for Hope 2025", a football charity event hosted in Doha, Qatar, as a player for team AboFlah & KSI, facing off against team Chunkz & IShowSpeed. The match ended with team AboFlah & KSI's 6-5 victory over team Chunkz & IShowSpeed. The event managed to raise more than $10.7 million for charity.[47][48]
In December 2018, Minter co-founded M7 Education, a non-profit organization, with his brother. The organization focuses on providing students with visual learning experiences through field trips, fully funded by M7 Education, instead of traditional classroom-based methods.[49][50][51]
In January 2025, Minter, through his non-profit organization M7 Education, partnered with the GLF Schools’ Foundation and sneaker retailer Kick Game to provide new trainers to students at Chestnut Park Primary School in West Croydon, London. The initiative aimed to support Year 6 students and members of the school’s rap club by ensuring they had suitable footwear for winter.[52]
^Mar is credited in the music video, but uncredited in the standard release.
^S-X is credited in the music video, but uncredited in the sandared release.
^Series 1 was shown on the Sidemen and Moresidemen YouTube channels with extras and unseen moments being shown on Side+. Series 2 onwards will be exclusively on Netflix with companion shows being shown on Side+
