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Miss Universe

Miss Universe is an annual international major beauty pageant that is run by the Thailand and Mexican-based Miss Universe Organization. Along with Miss World, Miss International, and Miss Earth, it is one of the Big Four beauty pageants.

The Miss Universe Organization and its brand is owned by JKN Global Group and Legacy Holding Group USA Inc., an American division of Mexican company Legacy Holding through the joint venture company JKN Legacy Inc. Telemundo had the licensing rights to air the pageant through 2023. The pageant's advocacy is "humanitarian issues and is a voice to affect positive change in the world".

The reigning Miss Universe is Fátima Bosch from Mexico who was crowned on Thursday, November 20, 2025, in Thailand.

The title "Miss Universe" was first used by the International Pageant of Pulchritude in 1926. This contest was held annually until 1935, when the Great Depression and other events preceding World War II led to its demise.

The current Miss Universe pageant was founded in 1952 by Pacific Knitting Mills, a California-based clothing company and manufacturer of Catalina Swimwear, and it has since been headquartered in the United States. The company sponsored the Miss America pageant until 1951, when the winner, Yolande Betbeze, refused to pose for publicity pictures wearing one of its swimsuits. In 1952, Pacific Knitting Mills organized the Miss USA and Miss Universe pageants, co-sponsoring them for decades.

The first Miss Universe Pageant was held in Long Beach, California, in 1952. It was won by Armi Kuusela of Finland, who gave up her title, though not officially, to marry shortly before her year was completed. Until 1958, the Miss Universe title, like that of Miss America, was dated by the year after the contest, so Kuusela's title was Miss Universe 1953. Since its founding by Pacific Mills, the pageant has been organized and conducted by the Miss Universe Organization. Eventually, Pacific Mills and its subsidiaries were acquired by the Kayser-Roth Corporation.

The pageant was first televised in 1955. CBS began broadcasting the combined Miss USA and Miss Universe pageants in 1960, and as separate contests in 1965. In 1975, Gulf and Western Industries bought the Kayser-Roth Corporation. It owned the Miss Universe pageant until 1991, when Procter & Gamble bought it.

In 1996, Donald Trump bought the pageant from ITT Corp, with a broadcasting arrangement with CBS until 2002. In 1998, Miss Universe, Inc. changed its name to the Miss Universe Organization, and moved its headquarters from Los Angeles to New York City. By late 2002, Trump entered into a joint venture with NBC, which in 2003 outbid the other markets for the TV rights. From 2003 to 2014, the pageant was broadcast on NBC in the U.S.

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