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Miss Wisconsin

The Miss Wisconsin competition is the pageant, held annually in New Berlin, that selects the representative for the U.S. state of Wisconsin in the annual Miss America pageant.

Wisconsin has won the Miss America title three times: 1973, 2012, and 2023.


On September 17, 2024, the state pageant announced that the Miss Wisconsin pageant (as well as the Miss Wisconsin's Teen pageant) will be held in New Berlin, Wisconsin. This will mark the first time that Waukesha County will host the annual state pageants. Miss Wisconsin moved to Oshkosh in 1963 after four years being held in Kenosha.

Jordenne Demiree Butler of Onalaska was crowned Miss Wisconsin on June 20, 2026, at the West Performing Arts Center in New Berlin. She will compete for the title of Miss America 2027 on September 6, 2026 in West Palm Beach, Florida.

On Saturday, June 20, 2026, outgoing Miss Wisconsin 2025, Willow Ybre Newell crowned Jordenne Demiree Butler in New Berlin, who competed with the appointed title of Miss River City. She was Miss Wisconsin's Teen 2015 making her the fourth state teen titleholder to advance to the Miss Wisconsin title. The dancer also has the distinction of being the oldest woman, at age 27, to be crowned Miss Wisconsin, and the first to win the state crown with an appointed local title since Jeanne "Jeannie" Eleanor Huston was appointed Miss La Crosse when she was also appointed Miss Wisconsin in 1952, the year when the Wisconsin Junior Chamber of Commerce did not sponsor and organize a Miss Wisconsin contest.

Butler, who likely is the very last woman born in the twentieth century to be named Miss Wisconsin, will now advance to the 2026 Miss America competition this September in West Palm Beach, Florida where Miss America 2027 is chosen.

Meghan Marie Coffey DeMore (Miss Wisconsin 2006), who became state pageant executive director earlier in 2026, made history as the first former Miss Wisconsin to become state executive director, after several years as co-executive director and operations manager.

The following is a visual summary of the past results of Miss Wisconsin titleholders at the national Miss America pageants/competitions. The year in parentheses indicates the year of the national competition during which a placement and/or award was garnered, not the year attached to the contestant's state title.

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