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Moon Pie
A Moon Pie is an American snack, popular across much of the United States, which consists of two round Graham crackers, with marshmallow filling in the center, dipped in a flavored coating. The snack is often associated with the cuisine of the American South, where they are traditionally accompanied by an RC Cola. Today, MoonPies are made by Chattanooga Bakery, Inc., a privately held, family-owned bakery in Chattanooga, Tennessee.
The traditional pie is approximately 4 inches (10 cm) in diameter. A smaller version, called a Mini Moon Pie, is approximately half the weight, and a double-decker Moon Pie of the traditional diameter features a third cookie and a second layer of marshmallow. The five primary flavors are chocolate, vanilla, banana, strawberry, and salted caramel. Coconut appears seasonally during the Mardi Gras parading season. Lemon, Blueberry, and Pumpkin Spice also appear seasonally throughout the year.
According to Chattanooga Bakery, they came up with the idea for Moon Pies when a traveling salesman for the company asked a Kentucky coal miner what kind of snack he would like to eat, and the miner requested something with graham crackers and marshmallows. Popular folklore, repeated and encouraged by the Chattanooga Bakery itself, states the miner then asked that the snack be "as big as the Moon", which inspired the name "moon pie".
The company celebrated its centennial with a "My Favorite MoonPie Memory" contest. The grand prize was a 100-year supply of Moon Pies. A military veteran, Christopher Priest from Rockford, Michigan, won the contest. The company also took a wrapped Winnebago across the country in the fall, thanking its top customers and attending various sporting events and festivals.
In September 2017, as part of its centennial, MoonPie returned to its original recipe, replacing high-fructose corn syrup with sugar and removing preservatives and artificial colors and flavors.
In 2020, the company released pumpkin spice double-decker MoonPie as well as mini MoonPies.
The brand is known for its eccentric Twitter presence.
In 2024, Mast General Store began selling Over the Moon candy bars.
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Moon Pie
A Moon Pie is an American snack, popular across much of the United States, which consists of two round Graham crackers, with marshmallow filling in the center, dipped in a flavored coating. The snack is often associated with the cuisine of the American South, where they are traditionally accompanied by an RC Cola. Today, MoonPies are made by Chattanooga Bakery, Inc., a privately held, family-owned bakery in Chattanooga, Tennessee.
The traditional pie is approximately 4 inches (10 cm) in diameter. A smaller version, called a Mini Moon Pie, is approximately half the weight, and a double-decker Moon Pie of the traditional diameter features a third cookie and a second layer of marshmallow. The five primary flavors are chocolate, vanilla, banana, strawberry, and salted caramel. Coconut appears seasonally during the Mardi Gras parading season. Lemon, Blueberry, and Pumpkin Spice also appear seasonally throughout the year.
According to Chattanooga Bakery, they came up with the idea for Moon Pies when a traveling salesman for the company asked a Kentucky coal miner what kind of snack he would like to eat, and the miner requested something with graham crackers and marshmallows. Popular folklore, repeated and encouraged by the Chattanooga Bakery itself, states the miner then asked that the snack be "as big as the Moon", which inspired the name "moon pie".
The company celebrated its centennial with a "My Favorite MoonPie Memory" contest. The grand prize was a 100-year supply of Moon Pies. A military veteran, Christopher Priest from Rockford, Michigan, won the contest. The company also took a wrapped Winnebago across the country in the fall, thanking its top customers and attending various sporting events and festivals.
In September 2017, as part of its centennial, MoonPie returned to its original recipe, replacing high-fructose corn syrup with sugar and removing preservatives and artificial colors and flavors.
In 2020, the company released pumpkin spice double-decker MoonPie as well as mini MoonPies.
The brand is known for its eccentric Twitter presence.
In 2024, Mast General Store began selling Over the Moon candy bars.
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