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RC Cola
RC Cola (short for Royal Crown Cola) is a carbonated cola beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc.
The Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia in 1901. The Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store in 1903. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes) is 15 West 10th Street. At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and was determined to develop his own soft drink formula. He started developing products in the basement of the store with a recipe for ginger ale.
Hatcher launched the Union Bottling Works in his family's grocery store. The first product in the Royal Crown line was Royal Crown Ginger Ale in 1905, followed by Royal Crown Strawberry, and Royal Crown Root Beer. Cherry-flavored Chero-Cola was introduced in 1907. The company was later renamed Chero-Cola in 1910. Its new fruit-flavored beverage, Nehi was introduced in 1924, and the company renamed to Nehi, Inc. in 1925. Founder Claud A. Hatcher's died in 1933 and Chero-Cola was reformulated in 1934 by chemist Rufus Kamm. The company reintroduced the "Royal Crown" to launch Royal Crown Cola, and went on to change its name from Nehi, Inc. to Royal Crown Cola Company in 1951.
Royal Crown Cola and Moon Pies were a popular "working man's lunch" in the American South in the 1950s. Royal Crown was the first company to sell soft drinks in a tin can in 1954, and later the first company to sell soft drinks in an aluminum can. The company introduced the Diet Rite brand of dietetic beverages in 1954, with the cola variety being its flagship.
Royal Crown Cola Company developed their international presence during the 1970s, including countries in Asia and Europe.[citation needed] The Raffel family sold Arby's to the Royal Crown Cola Company for $18 million in 1976.
Caffeine- and sugar-free cola RC 100 was launched in April 1980. RC Cola accounted for approximately 4–5% of soft drink sales in the United States, behind Coke, Pepsi, Dr. Pepper, and 7 Up in 1984. Cherry RC would be introduced in July 1985, with Diet RC and its caffeine-free counterpart being announced that December, to debut in January 1986.
Royal Crown Draft Cola was released as the first premium draft cola in 1995. It was made with pure cane sugar as a sweetener (instead of high fructose corn syrup), the finest kola nuts, all-natural flavors and pure filtered water. Offered only in 12-ounce bottles, it was discontinued, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New Zealand, and France. It was later available only in New Zealand, parts of Australia, Thailand, and Tajikistan. The company also released Cherry RC, a cherry-flavored version of the RC soft drink to compete with Cherry Coke and Wild Cherry Pepsi.
Royal Crown Cola Company was purchased by Triarc Companies, Inc, adding approximately $25 million a year to the marketing budget in 1993. The company was acquired by Cadbury Schweppes (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included Snapple) in 2000. Cadbury Schweppes' US-based beverage business (including RC) was spun off as "Dr Pepper Snapple Group (DPSG)" in 2008. DPSG merged with Keurig Green Mountain in 2018 as Keurig Dr Pepper, the current owners of the RC Cola brand.
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RC Cola
RC Cola (short for Royal Crown Cola) is a carbonated cola beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc.
The Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia in 1901. The Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store in 1903. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes) is 15 West 10th Street. At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and was determined to develop his own soft drink formula. He started developing products in the basement of the store with a recipe for ginger ale.
Hatcher launched the Union Bottling Works in his family's grocery store. The first product in the Royal Crown line was Royal Crown Ginger Ale in 1905, followed by Royal Crown Strawberry, and Royal Crown Root Beer. Cherry-flavored Chero-Cola was introduced in 1907. The company was later renamed Chero-Cola in 1910. Its new fruit-flavored beverage, Nehi was introduced in 1924, and the company renamed to Nehi, Inc. in 1925. Founder Claud A. Hatcher's died in 1933 and Chero-Cola was reformulated in 1934 by chemist Rufus Kamm. The company reintroduced the "Royal Crown" to launch Royal Crown Cola, and went on to change its name from Nehi, Inc. to Royal Crown Cola Company in 1951.
Royal Crown Cola and Moon Pies were a popular "working man's lunch" in the American South in the 1950s. Royal Crown was the first company to sell soft drinks in a tin can in 1954, and later the first company to sell soft drinks in an aluminum can. The company introduced the Diet Rite brand of dietetic beverages in 1954, with the cola variety being its flagship.
Royal Crown Cola Company developed their international presence during the 1970s, including countries in Asia and Europe.[citation needed] The Raffel family sold Arby's to the Royal Crown Cola Company for $18 million in 1976.
Caffeine- and sugar-free cola RC 100 was launched in April 1980. RC Cola accounted for approximately 4–5% of soft drink sales in the United States, behind Coke, Pepsi, Dr. Pepper, and 7 Up in 1984. Cherry RC would be introduced in July 1985, with Diet RC and its caffeine-free counterpart being announced that December, to debut in January 1986.
Royal Crown Draft Cola was released as the first premium draft cola in 1995. It was made with pure cane sugar as a sweetener (instead of high fructose corn syrup), the finest kola nuts, all-natural flavors and pure filtered water. Offered only in 12-ounce bottles, it was discontinued, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New Zealand, and France. It was later available only in New Zealand, parts of Australia, Thailand, and Tajikistan. The company also released Cherry RC, a cherry-flavored version of the RC soft drink to compete with Cherry Coke and Wild Cherry Pepsi.
Royal Crown Cola Company was purchased by Triarc Companies, Inc, adding approximately $25 million a year to the marketing budget in 1993. The company was acquired by Cadbury Schweppes (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included Snapple) in 2000. Cadbury Schweppes' US-based beverage business (including RC) was spun off as "Dr Pepper Snapple Group (DPSG)" in 2008. DPSG merged with Keurig Green Mountain in 2018 as Keurig Dr Pepper, the current owners of the RC Cola brand.