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Morebus
Morebus (branded as more) is a trading name of bus operator Go South Coast primarily used in Bournemouth, Christchurch and Poole, and the wider Dorset area. Operations in the area were formerly part of the Wilts & Dorset brand, phased out from 2012 onwards.
The brand was launched in December 2004 as a premium service replacing routes 101 to 105 between Poole, Bournemouth and Christchurch, and routes 155, 156 and 157 between Poole and Canford Heath. The service launched with 30 Wright Eclipse bodied Volvo B7RLE single-deck buses. The buses carried a livery of mostly dark blue with red at the back; the original 30 also carried slogans such as "looks like a bus, works like a dream."
Such was the success of the more services, the frequency on the m1 and m2 routes was increased, with the m1 extended to the Castlepoint shopping centre on the outskirts of Bournemouth from Bournemouth railway station. With only 30 morebranded buses in the fleet at the time, the branded routes to Canford Heath were discontinued, with the 'm' dropped from the route number and standard liveried vehicles used. For these routes to become more routes again, a batch of Mercedes-Benz Citaros were ordered. The original more buses were going to be Citaros, but it had been thought that Volvo would offer a quicker delivery time. Further changes to the routes occurred on 25 May 2008, with the m2 being withdrawn from Burton (transferred to Route X12 which was also later withdrawn) and Somerford to terminate at Boscombe.[citation needed]
During 2010, the more brand was refreshed with every bus being repainted in a slightly brighter, simpler version of the previous livery, each highlighting a good reason for using the more buses; for example "morefrequent".
In May 2011, routes m5 and m6 were once again dropped from the more brand and renumbered routes 5 and 6.
In June 2012, Go South Coast announced a £5.5 million investment in 36 Wright Eclipse bodied Volvo buses to be used on the m1 and m2 routes, whilst the previous 38 Volvos and Citaros would be cascaded onto other services, replacing older buses. Also at this time, routes 8 and 9 became part of the more brand.[citation needed]
Following the decision by the administrators of Yellow Buses to cease all bus operations in August 2022, Morebus took over several routes and offered a £2000 welcome bonus to recruit existing drivers who had a PCV licence. As a result, Morebus obtained a monopoly in the bus services across Bournemouth, Christchurch and Poole (BCP). The subsidised routes 18, 33 and 36 were then contracted by BCP Council to Xelabus under the Yellow Coaches brand, but these reverted to Morebus since February 2023.
In 2023, Morebus announced a £7.7 million investment in 28 Alexander Dennis Enviro400 MMC buses.
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Morebus
Morebus (branded as more) is a trading name of bus operator Go South Coast primarily used in Bournemouth, Christchurch and Poole, and the wider Dorset area. Operations in the area were formerly part of the Wilts & Dorset brand, phased out from 2012 onwards.
The brand was launched in December 2004 as a premium service replacing routes 101 to 105 between Poole, Bournemouth and Christchurch, and routes 155, 156 and 157 between Poole and Canford Heath. The service launched with 30 Wright Eclipse bodied Volvo B7RLE single-deck buses. The buses carried a livery of mostly dark blue with red at the back; the original 30 also carried slogans such as "looks like a bus, works like a dream."
Such was the success of the more services, the frequency on the m1 and m2 routes was increased, with the m1 extended to the Castlepoint shopping centre on the outskirts of Bournemouth from Bournemouth railway station. With only 30 morebranded buses in the fleet at the time, the branded routes to Canford Heath were discontinued, with the 'm' dropped from the route number and standard liveried vehicles used. For these routes to become more routes again, a batch of Mercedes-Benz Citaros were ordered. The original more buses were going to be Citaros, but it had been thought that Volvo would offer a quicker delivery time. Further changes to the routes occurred on 25 May 2008, with the m2 being withdrawn from Burton (transferred to Route X12 which was also later withdrawn) and Somerford to terminate at Boscombe.[citation needed]
During 2010, the more brand was refreshed with every bus being repainted in a slightly brighter, simpler version of the previous livery, each highlighting a good reason for using the more buses; for example "morefrequent".
In May 2011, routes m5 and m6 were once again dropped from the more brand and renumbered routes 5 and 6.
In June 2012, Go South Coast announced a £5.5 million investment in 36 Wright Eclipse bodied Volvo buses to be used on the m1 and m2 routes, whilst the previous 38 Volvos and Citaros would be cascaded onto other services, replacing older buses. Also at this time, routes 8 and 9 became part of the more brand.[citation needed]
Following the decision by the administrators of Yellow Buses to cease all bus operations in August 2022, Morebus took over several routes and offered a £2000 welcome bonus to recruit existing drivers who had a PCV licence. As a result, Morebus obtained a monopoly in the bus services across Bournemouth, Christchurch and Poole (BCP). The subsidised routes 18, 33 and 36 were then contracted by BCP Council to Xelabus under the Yellow Coaches brand, but these reverted to Morebus since February 2023.
In 2023, Morebus announced a £7.7 million investment in 28 Alexander Dennis Enviro400 MMC buses.
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