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MotoAmerica

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MotoAmerica

MotoAmerica is the organization that promotes and organizes the AMA Road Racing series. Formally known as the MotoAmerica AMA/FIM North American Road Racing Championship, it is sanctioned by the American Motorcyclist Association (AMA) and the Fédération Internationale de Motocyclisme (FIM). MotoAmerica is the preeminent professional motorcycle racing organization in the United States, currently featuring eight separate classes of road racing, including Superbike and Supersport.

MotoAmerica's primary goal is to reinvigorate motorcycle road racing in North America, and send its riders to top-level international championships. MotoAmerica is an affiliate of the KRAVE Group, a partnership that includes Wayne Rainey, Chuck Aksland, Terry Karges, and Richard Varner. The KRAVE Group was formed with the intent to purchase the commercial rights to the AMA Road Racing Series. In 2015, MotoAmerica became the organizer and promoter of the AMA Road Racing series, and all championships are now held under the MotoAmerica name.

MotoAmerica can trace its history back to the beginning of production based motorcycle road racing in the United States. In 1976, the American Motorcycle Association (AMA) began sanctioning and organizing road racing series such as the AMA Superbike Championship. Originally these AMA road racing series were held at the Grand National events alongside the dirt track and motocross events.

Through the succeeding years, the popularity of road racing grew and necessitated a split from the Grand National Championship. A separate Road Racing Championship was created for the 1986 season. Soon after, additional production based road racing series were added to the AMA Road Racing Championship, such as the 750 Supersport and 600 Supersport series. The various AMA Road Racing Series continued to grow in popularity and experienced a period of great prosperity through the 1990’s. Competition, manufacturer support, and fan attendance were high during this period. Riders coming from the AMA series commonly went on to race in Gran Prix and World Superbike races.

The AMA Road Racing Championship continued to be organized and sanctioned by the AMA until, in 2008 Rob Dingman, the CEO of AMA announced that he was selling the sanctioning, promotional and management rights of AMA Pro Racing to the Daytona Motorsports Group. The leadership of AMA at the time wanted to distance themselves from their racing activities to focus on being a membership organization and providing membership benefits. Rob Dingman claimed that the AMA was facing too much controversy as the sanctioning body for the racing series and that they needed to return to their core values. To accomplish this, the AMA chose the Daytona Motorsports Group (DMG) led by Jim France, the CEO of NASCAR and Roger Edmonson, President of the Grand American Road Race Series, to handle all of the commercial aspects of their racing series.

Unfortunately, the leadership at DMG ended up doing a poor job operating and marketing the road racing series, and the timing of the 2008 financial crisis did not help matters. Many longstanding factory teams dropped out of the series for the 2009 season and along with them, sponsors and fans left the sport as well. The number of races per season was cut in half, going from twelve in 2009 to six in 2014, with even fewer receiving television coverage. Despite some intermittent factory involvement from BMW and KTM, the number of Superbike entrants per race continued to fall, with only 15 motorcycles competing at Road America in 2014.

Troubled with how DMG was operating the road racing series, the KRAVE group was formed. KRAVE is a partnership that includes three-time Grand Prix World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer, Wayne Rainey; former vice president of motorsports operations at the Circuit of The Americas, and former managing director of Team Roberts in the Grand Prix World Championship, Chuck Aksland; executive director of the Petersen Automotive Museum, Terry Karges; and energy sector investor and businessman, Richard Varner. KRAVE approached the AMA in 2013 with an intent to purchase the commercial rights to the road racing series. Through “complicated” negotiations, the AMA reacquired the sanctioning rights to all AMA road racing series from the Daytona Motorsports Group, and sold the commercial rights to KRAVE. In 2014, it was announced that MotoAmerica, the affiliate of KRAVE, was going to be organizing and promoting the road racing series starting in 2015. The classes inherited at the time from DMG included: Superbike, Superstock 1000, Supersport, Superstock 600, and the KTM RC 390 Cup.

For its inaugural season as the series organizer, MotoAmerica, in consultation with the AMA, chose to align the multiple existing racing classes closely with those used by the FIM. This was done to simplify the work that manufacturers must do to compete in multiple series, and therefore attract them back to North American road racing. The 2015 season expanded the calendar with 10 rounds, seeing races return to many fan favorite tracks from the past. Importantly, MotoAmerica established television broadcasting agreements with CBS Sports to air the full season of races. Due to the low number of entrants in the Superbike class, the Stock 1000 class was run concurrently in order to fill out the grid. Similarly, the Superstock 600 class was run in the same race as the Supersport class.

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