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Motorola Droid
The Motorola Droid (GSM/UMTS version branded as Motorola Milestone) is a smartphone designed by Motorola, which runs on Google's Android operating system. It was released in late 2009 and was an important "comeback" product for Motorola.
Features of the phone include Wi-Fi networking, a 5-megapixel low light capable digital camera, a standard 3.5 mm headphone jack, interchangeable battery, 3.7-inch 854×480 touchscreen display. It also includes microSDHC support with bundled 16 GB card, free turn-by-turn navigation from Google Maps, sliding QWERTY keyboard, and Texas Instruments OMAP 3430 processor. The Motorola Droid runs Android version 2.2 (Froyo). The phone does not, however, run the re-branded Motoblur interface for Android, instead providing the Google Experience skin and application stack.
With a major marketing push by Motorola and carrier Verizon during and after its November 2009 release, the Droid became popular and had strong sales in the United States. It is credited for having popularized Android in the mass market. The Motorola Droid won Time magazine's 2009 Product of the Year award. It was succeeded by the Droid 2/Milestone 2 in 2010.
The Droid had been publicized under the codenames Sholes and Tao and the model number A855.
In Latin America and Europe, the model number is A853 (Milestone), and in Mexico, the model number is A854 (Motoroi). Due to the ambiguity with newer phones with similar names, it is also commonly known as the DROID 1. The brand name Droid is a trademark of Lucasfilm licensed to Verizon Wireless.
The Droid has a hearing aid compatibility (HAC) rating of M3/T3. The phone was the first to ship with free Google Maps Navigation (beta) installed.
Verizon explicitly promoted the Droid as an Apple iPhone alternative. Launched on October 17, 2009, TV spots and an associated website made "entertainingly combative" claims listing features then lacking on the iPhone, e.g. "iDon't multitask" and "'iDon't have a real keyboard", only mentioning the name of the Droid in the final frame, reading "Droid Does". At the official launch event on October 28, 2009, Verizon's Chief Marketing Officer John Stratton described the campaign as a spoof of Apple's iPhone ads, intended to "wake up the market."
The marketing for the American launch included "Droid Does Times Square." This was a program (billed as an "interactive experience") in which Verizon connected the Nasdaq and Reuters electronic billboards in Times Square to its systems such that people were able to control the electronic displays by using voice commands (illustrating the voice search function that is a primary Android feature). Control of the billboards was available in Times Square or via the "Droid Does" website.
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Motorola Droid
The Motorola Droid (GSM/UMTS version branded as Motorola Milestone) is a smartphone designed by Motorola, which runs on Google's Android operating system. It was released in late 2009 and was an important "comeback" product for Motorola.
Features of the phone include Wi-Fi networking, a 5-megapixel low light capable digital camera, a standard 3.5 mm headphone jack, interchangeable battery, 3.7-inch 854×480 touchscreen display. It also includes microSDHC support with bundled 16 GB card, free turn-by-turn navigation from Google Maps, sliding QWERTY keyboard, and Texas Instruments OMAP 3430 processor. The Motorola Droid runs Android version 2.2 (Froyo). The phone does not, however, run the re-branded Motoblur interface for Android, instead providing the Google Experience skin and application stack.
With a major marketing push by Motorola and carrier Verizon during and after its November 2009 release, the Droid became popular and had strong sales in the United States. It is credited for having popularized Android in the mass market. The Motorola Droid won Time magazine's 2009 Product of the Year award. It was succeeded by the Droid 2/Milestone 2 in 2010.
The Droid had been publicized under the codenames Sholes and Tao and the model number A855.
In Latin America and Europe, the model number is A853 (Milestone), and in Mexico, the model number is A854 (Motoroi). Due to the ambiguity with newer phones with similar names, it is also commonly known as the DROID 1. The brand name Droid is a trademark of Lucasfilm licensed to Verizon Wireless.
The Droid has a hearing aid compatibility (HAC) rating of M3/T3. The phone was the first to ship with free Google Maps Navigation (beta) installed.
Verizon explicitly promoted the Droid as an Apple iPhone alternative. Launched on October 17, 2009, TV spots and an associated website made "entertainingly combative" claims listing features then lacking on the iPhone, e.g. "iDon't multitask" and "'iDon't have a real keyboard", only mentioning the name of the Droid in the final frame, reading "Droid Does". At the official launch event on October 28, 2009, Verizon's Chief Marketing Officer John Stratton described the campaign as a spoof of Apple's iPhone ads, intended to "wake up the market."
The marketing for the American launch included "Droid Does Times Square." This was a program (billed as an "interactive experience") in which Verizon connected the Nasdaq and Reuters electronic billboards in Times Square to its systems such that people were able to control the electronic displays by using voice commands (illustrating the voice search function that is a primary Android feature). Control of the billboards was available in Times Square or via the "Droid Does" website.