Hubbry Logo
search
logo

Multi-Coloured Swap Shop

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
Multi-Coloured Swap Shop

Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, is a British children's television series that aired on BBC1 from 2 October 1976 to 27 March 1982. It was groundbreaking in many ways: by broadcasting on Saturday mornings, being live, being three hours in length, and using the phone-in format extensively for the first time on TV.

The show rivalled the growing success of rival broadcaster ITV's Tiswas, though the latter was initially only broadcast in the ATV region in the Midlands and, at the time of Multi-Coloured Swap Shop's inception, had yet to be taken up by other ITV franchises around the country.

The show was hosted by Noel Edmonds with Keith Chegwin, John Craven and, from 1978, Maggie Philbin.

Also featured was Posh Paws, a stuffed toy dinosaur. Edmonds once explained that his name was actually spelt "Pohs Paws", because that is Swap Shop backwards.

Another person named was "Eric" (Ilett), the often-referred-to but never-seen technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions.

The content of the programme included music, visits from public figures, competitions, and cartoons. There was also coverage of news and issues relevant to children, presented by John Craven, building on his profile as the presenter of John Craven's Newsround. [citation needed] Craven had a stuffed toy lamb as an inpromptu sidekick, known simply as "Lamb".

The cornerstone, however, was the "Swaporama" element, hosted by Chegwin, who was very rarely in the studio. An outside broadcast unit would travel to different locations throughout the UK where children could swap their belongings with others. This proved to be one of the most popular aspects of the show, often achieving gatherings of more than 2,000 children.[citation needed]

Generally, the primary purpose of the BBC OB unit was to broadcast a sporting event at that Swaporama venue later that day. This allowed Swap Shop to use the same unit and save programming costs which would otherwise be prohibitive.[citation needed]

See all
User Avatar
No comments yet.