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My Aim Is True

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My Aim Is True

My Aim Is True is the debut studio album by the English singer-songwriter Elvis Costello, originally released in the United Kingdom on 22 July 1977 on Stiff Records. Produced by Stiff artist and musician Nick Lowe, the album was recorded from late 1976 to early 1977 over six four-hour studio sessions at Pathway Studios in Islington, London. The backing band was the California-based country rock act Clover, who were uncredited on the original release due to contractual difficulties. At the suggestion of the label, Costello changed his name from D.P. Costello to Elvis after Elvis Presley, and adjusted his image to match the rising punk rock movement.

Musically, My Aim Is True is influenced by a wide variety of genres, from punk, new wave and British pub rock to elements of 1950s rock and roll, R&B and rockabilly. The more downbeat lyrics are motivated by revenge and guilt, reflecting topics from relationship struggles to politically charged situations and misogynistic characters. The original monochrome cover art, showing Costello in a pigeon-toed stance, was later colourised for reissues.

The album was preceded by three singles, all of which failed to chart. By June 1977, Costello formed a new permanent backing band, the Attractions, to better match his new image and commenced live performances with them for the rest of the year. In August, My Aim Is True reached number 14 in the UK. The American version, released in November 1977 through Columbia Records, added Costello's newest single "Watching the Detectives". By then the biggest-selling import album in U.S. history, it reached number 32.

On release, My Aim Is True was met with critical acclaim, with many praising Costello's musicianship and songwriting; it appeared on several year-end lists. In later decades, commentators consider it one of Costello's finest works, one of the best debut albums in music history and has appeared on numerous best-of lists. The album was reissued in 1993 and 2001, both of which featured extensive liner notes written by Costello, and in 2007 as a deluxe edition.

Elvis Costello—under his actual name Declan MacManus—began performing in clubs and pubs in Liverpool and London in 1970. Over the years he created some demo tapes, but had little success in obtaining a recording contract. He later told Melody Maker that he "didn't have enough money to do anything with a band". According to the author Graeme Thomson, British DJ Charlie Gillett played songs from one tape, containing future My Aim Is True songs "Blame It On Cain" and "Mystery Dance", on his show throughout the summer of 1976. The exposure garnered interest from labels, although it was rejected by Island Records, Virgin Records and American-based CBS Records. He was eventually signed to London-based Stiff Records in August 1976 by label co-founders Jake Riviera and Dave Robinson. He was the first artist signed to Stiff, but was the label's eleventh release.

Stiff financed recording sessions for an album at Pathway Studios, an eight-track studio located in Islington, with members of the American country rock act Clover as the backing band. The band had moved to Britain after gaining a cult following there and signed to Phonogram Records. Clover's most famous members, singers Huey Lewis and Alex Call, did not participate in the recording sessions in any capacity, while the members who played on My Aim Is True — John McFee (guitar), John Ciambotti (bass), Sean Hopper (keyboards) and Mickey Shine (drums) — were not credited on the final album at the time due to contractual difficulties. (Some early marketing for the album identified Costello's backing band as "The Shamrocks", without naming any individual members.) Costello said Clover arrived in London during the punk revolution and due to appearing as "American hippies", they "just didn't fit in". The band resided at the country house Headley Grange during the period.

My Aim Is True was recorded in a series of six four-hour sessions, from late 1976 to early 1977 for about £2,000. Costello kept his day job as a data entry clerk at Elizabeth Arden during the sessions; he would call in sick, travel to Headley Grange to rehearse the songs with Clover and head back to Pathway the next day to record. Costello recalled disliking the time at Headley Grange and that he and Clover had musical disagreements, but nevertheless praised their musicianship. According to Thomson, Clover were paid little for their contributions. Most of the tracks were recorded live and in first takes with little overdubbing. While Clover provided most of the instrumentation, Stan Shaw of the Hitmen played keyboards on "Less Than Zero" while Lowe produced and sang backing vocals. Regarding his guitar work, Costello stated in his memoir that at the time, he did not own his signature Jazzmaster guitar so he used a "shrill" Telecaster on the album. He also lacked substantial knowledge on guitars themselves, saying that he played his guitar unadjusted until halfway through the sessions.

The majority of the songs on My Aim Is True were written in about two weeks. Most of them came from Costello's earlier demo tapes and live performances with his former band Flip City. Some tracks would appear on later albums, such as "Hand In Hand", which was written specifically for Lowe, who rejected it. More adventurous numbers such as "Hoover Factory", "Dr. Luther's Assistant", "Ghost Train" and "Stranger in the House" were also recorded during the sessions, but were omitted from My Aim Is True and instead appeared on EPs and singles. According to the biographer Brian Hinton, these tracks would have contrasted with Costello's aspiring image of a "straight talking psychopath". In the liner notes for the 1993 reissue of My Aim Is True, Costello stated that the three main outtakes from the sessions were "Radio Sweetheart", "Stranger in the House" and "Living in Paradise", the first two being left off the final track list due to differences in sound and the last being properly recorded for Costello's follow-up album This Year's Model (1978).

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