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NDTV 24x7

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NDTV 24x7

NDTV 24x7 is a 24-hour English-language television news channel based in New Delhi, India.

Until about the end of the 1980s, like most of the world, television broadcasting was not in private hands in India. In the news production area there were some private stringers for Doordarshan. The freelancers were given assignments to cover news and later they were also involved in current affairs programmes and documentaries.

1988: New Delhi Television was set up by Prannoy Roy – a former professor of economics at the University of Delhi – and his wife and business partner Radhika Roy. The Roys are today known for helping to break the Indian government's grip on television news.

New Delhi Television started producing The World This Week, a highly successful weekly news magazine covering world news and entertainment for Doordarshan. NDTV's coverage of Tiananmen Square and the fall of the Berlin Wall was path-breaking in Indian television reporting and gave it brand recognition. NDTV quickly established as a credible private news provider. NDTV catered their programmes to Doordarshan and later for CNN and BBC. Unlike the television wing of PTI and United News of India, this private news production enterprise was largely successful.

1989: NDTV produces India's first televised coverage of general elections results with analysis.

1995: NDTV became India's first private producer of the national news with telecast of "Tonight" on Doordarshan.

1996: Since the Indian legislation required a majority Indian ownership for news broadcasters, Star commissions NDTV to provide supply news content to Star News.

1998: Star India sets up the Star News channel, India's first 24-hour news channel [with NDTV] to coincide with the general elections. Star News (English/Hindi) made a big impact on behalf of the global Murdoch network, winning larger audiences in India than longer-established broadcasters such as CNN and BBC. Although Star News had the Star platform, the news was not produced in-house. NDTV provided all the news material- both in Hindi and English - including its presentation and packaging for Star. By this mutually beneficial partnership NDTV could reach homes of affluent Indians through the Star platform, while Star could benefit from the gravitas of a serious news channel.

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