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Nawmal

Nawmal, formerly known as Xtranormal, is a web and desktop do-it-yourself animation software. It is produced by Technologies Nawmal Inc., formerly Nawmal Ltd., a Canadian digital entertainment company based in Montreal, Canada. Nawmal turns words from a script into an animated movie using text-to-speech and animation technologies.

Nawmal's predecessor, Xtranormal, was launched after four years of software development. It was established as a storyboarding tool for writers and film directors. The original intent was to allow users to create videos by choosing from a menu of pre-designed characters and sets, and scripting their own dialogue.

Xtranormal's State platform allowed casual users to create their own animated videos, and could be downloaded for free and run offline. At some point, State was replaced with a newer version of the animation software called Xtranormal Desktop (or, XD). Like State, XD was free to download from the Xtranormal website, but is no longer available after Xtranormal's shutdown. Xtranormal also released a web-based animation software tool called Movie Maker (alternately known as "Text-To-Movie"). Movie Maker offers users a more limited subset of functionality in exchange for the convenience of a web browser. Xtranormal videos could at one time be created through an interface directly on the YouTube website.

In 2011, Xtranormal launched a subscription service called Xtranormal for Education. This program aimed to empower teachers and students by giving them a new way to express themselves in the classroom. Teachers could create and grade animation-based assignments directly from their web browsers. Xtranormal for Education was implemented in K–12, university and special needs classes all over the world.[citation needed]

On January 30, 2013, Xtranormal's CEO at the time told Forbes magazine that Xtranormal was at break-even but the future was in mobile, so they were focusing on their new Tellagami app, a spinoff platform that is more limited than Xtranormal's. However, on June 28, 2013, the company stopped accepting new users, stopped processing transactions for its XP virtual currency, stopped distributing Xtranormal Desktop, and then announced that they would be discontinuing their current subscriptions, points plans and existing services as of July 31, 2013. They encouraged users to complete any in-progress movies and download their completed movies before that date.

Xtranormal's online services were taken down shortly after, with the content of their website replaced by a holding page showing the company's logo, a set of media player control buttons, and the word "pause", but in early October, the placeholder was gone, thus their site was shut down completely. Its official YouTube, Facebook, and Twitter pages had also been deleted.[citation needed] The site was briefly home to a store called "The College Shop" in November 2013, but that disappeared as the following event took place.[citation needed]

In April 2014, Xtranormal's domain hosted a close mirror of the site called Nawmal Ltd. which acquired Xtranormal's intellectual property.

In July 2014, it was announced that the assets of Xtranormal had been acquired by Nawmal Ltd. As of 2016, Xtranormal's new parent company, Nawmal Inc. has split Xtranormal into 2 different animators named after the company itself, both just like Xtranormal, except one being for professional use, and one being for education use.

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