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Neta Alchimister
Neta Alchimister
Neta Alchimister
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Neta Alchimister (Hebrew: נטע אלחמיסטר; born 20 April 1994) is an Israeli model, businesswoman, and social media personality.

Key Information

Early life

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Alchimister was born in Rishon LeZion, Israel, to Israeli-born parents of Ashkenazi Jewish (Austrian-Jewish) descent and of both Sephardi Jewish and Mizrahi Jewish (Libyan-Jewish and Algerian-Jewish) descent. Her father is Eyal Alchimister and her mother is Vardi (née Shalom).[2]

She served as soldier in the Israel Defense Forces in the Teleprocessing Corps.[3]

Modeling and media career

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Alchimister was discovered as a model in 2009, while a teenager, at the age of 15. After completing her military service, she co-founded the designer swimwear company BaNaNhot with Israeli model Noa Beny,[4][5] which today sells limited edition designer swimwear around the world.[3]

Since 2015, she has been lead model for Castro.[6] She is the founder of designer swimwear company BaNaNhot.[4]

She is the Israeli with the third most social media followers, after Gal Gadot and Bar Refaeli.[7][8][9]

In 2016, she was the cover model for Blazer's swimwear edition.[10]

In 2020, Alchimister was one of the three main judges of Reshet 13's Israeli reality show Comedy Star.[11]

Personal life

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In 2014, Alchimister started dating Israeli footballer Rami Gershon. They became engaged in 2018 and married in June 2019.[1] On 23 November, their first son was born.[12]

References

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[edit]
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Neta Alchimister

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Neta Alchimister (born April 20, 1994) is an Israeli model, actress, entrepreneur, and personality known for her work in fashion, television, and business ventures in swimwear and beauty products. Discovered as a model in 2009, Alchimister has built a prominent career in the industry, represented by IT Models, with a height of 170 cm and measurements of 80-60-90 cm. She has served as a lead model for the Israeli clothing brand Castro since 2015 and co-founded the handmade swimwear line Bananhot Bikinis in 2014 alongside fellow model Noa Beny, emphasizing confident, natural beach lifestyles through high-quality fabrics produced in . In recent years, she expanded into beauty entrepreneurship by launching BYNETA, a lifestyle brand offering self-tanners, makeup, and care products in collaboration with Lilit Cosmetics, reflecting her bold and passionate personal aesthetic. Beyond modeling and business, Alchimister has appeared in Israeli television, portraying Netanela in the series Sabri Maranan (2011) and making guest appearances as herself on shows such as Mo'adon Layla (2006) and Naor's Friends (2006), as well as Machar Shabat (2017). Her multifaceted career has established her as a modern icon in and media, with a significant online presence that amplifies her influence in promoting and sun-kissed lifestyles.

Early life

Birth and family

Neta Alchimister was born on April 20, 1994, in , , to a Jewish family of Ashkenazi Jewish (Austrian-Jewish) descent and of both Sephardi Jewish and Mizrahi Jewish descent. Her parents are Eyal Alchimister and Vardi Shalom (née Shalom), both Israeli-born. Alchimister grew up in a close-knit, supportive Jewish family that encouraged her early interests in and modeling.

Education and military service

Neta Alchimister was born and raised in , , where she attended local schools and developed an early interest in fashion and the arts while balancing her academic studies. After completing high school around age 18 in 2012, Alchimister fulfilled 's mandatory military service requirement for women by enlisting in the Israel Defense Forces (IDF). She served in a non-combat role as a cellular service representative in the (Teleprocessing Corps), a position focused on communications and technology support that provided opportunities for personal growth and skill development. Her family played a supportive role during this period, encouraging her budding interests in creative fields like . Following the completion of her approximately two-year service around 2014, Alchimister transitioned to full-time professional pursuits in modeling and design, initially forgoing plans to study communications in favor of leveraging her emerging opportunities in the industry.

Career

Modeling beginnings

Neta Alchimister was discovered by modeling scouts in 2009 at the age of 15 while attending high school in , . This chance encounter during her teenage years sparked her entry into the industry, highlighting her natural photogenic presence and potential for commercial work. Shortly after her discovery, Alchimister signed with Elite Models , a prominent agency that helped launch her professional career. Represented by the agency, she began building a portfolio focused on print and commercial modeling, leveraging her fresh appeal to secure initial opportunities in the Israeli market. In the early , following the completion of her mandatory , Alchimister's career gained momentum with early campaigns for prominent Israeli brands, including Castro, where she became a lead model by 2015. These domestic assignments provided her with foundational experience in fashion advertising. She also achieved international exposure through swimwear and editorial fashion shoots, often in locations like Miami Beach, which broadened her visibility beyond . At 5'7" (170 cm) with an athletic build, Alchimister's physical attributes positioned her ideally for a mix of presentations and high-impact print work, contributing to her selection for diverse modeling roles.

Acting and media appearances

Alchimister began her career in the mid-2000s with minor roles in Israeli television series. She appeared as a teenager in the youth drama Mo'adon Layla in 2006, marking her debut on screen. That same year, she had a small part in the comedy series Naor's Friends, further establishing her early presence in the industry. Her role in the family-oriented show Sabri Maranan in 2011, where she portrayed Netanela, represented a notable step in her acting resume. In the , Alchimister transitioned into a broader media personality, leveraging her on-screen experience for guest appearances and opportunities. Her modeling background provided initial visibility that opened doors to these media engagements. In , she served as one of the three main judges on the Israeli reality competition Comedy , broadcast on Reshet 13, where she evaluated aspiring comedians alongside other panelists. Alchimister's rise as a influencer paralleled her media appearances, with her account becoming a platform for fashion, lifestyle, and behind-the-scenes content. By , she had amassed 1.7 million followers, reflecting her growing digital influence. As of 2025, her follower count exceeds 2 million, solidifying her status as one of Israel's top influencers. She has been featured in media outlets such as for her style and public persona, highlighting her role in and entertainment circles.

Business and design ventures

In 2014, following her , Neta Alchimister co-founded the swimwear BaNaNhot Bikinis with fellow Israeli model Noa Beny, starting with custom, one-off pieces sold via before its official launch. The quickly gained traction after its founders posted their first on , leading to hundreds of sales initially handled from Beny's family basement in . By the late , BaNaNhot had expanded to global recognition, offering online sales through its website and partnerships with international retailers such as Revolve and , alongside a physical store in . Alchimister's design philosophy for BaNaNhot emphasizes empowering, beach-ready styles that promote a confident, natural, and sun-kissed lifestyle, drawing from her modeling background to create high-quality pieces with flattering, cheeky cuts and creative patterns suitable for diverse body types. The brand focuses on handmade swimwear produced in , prioritizing durability and bold aesthetics inspired by Tel Aviv's coastal culture. This approach has resonated internationally, with BaNaNhot's collections shipped worldwide and featured in resort and beachwear markets from Israeli shores to destinations like the . As of 2025, BaNaNhot continues to grow through collaborations with fashion retailers and high-profile events, including the launch of its Spring and Summer collections, highlighted by a Beach Club activation co-hosted with model . The brand has explored expansions in , such as dresses and accessories, while maintaining its core swimwear line and leveraging for promotion to engage a global audience. Alchimister expanded her ventures into with the launch of BYNETA, a developed in collaboration with Lilit . BYNETA offers self-tanners, makeup, and skincare products inspired by sun-kissed, vacation aesthetics to promote a glowing, effortless look. As of September 2025, the brand introduced innovative products such as a clear stick with SPF 50.

Personal life

Relationships

Neta Alchimister began dating Israeli footballer in 2014. The couple announced their engagement in 2018. They married on June 13, 2019, in a lavish ceremony in featuring a white catwalk-style aisle and elaborate floral arrangements, which garnered media attention as a high-profile event. Their relationship has drawn tabloid interest owing to Alchimister's modeling career and Gershon's prominence in professional football.

Family and children

Neta Alchimister and her husband, Rami Gershon, welcomed their first child, a son named El-Yam Gershon, in November 2023 at Ichilov Hospital in Tel Aviv. Their marriage in June 2019 provided the foundation for building their family. The couple announced their second and revealed the gender as a in 2024, following a private approach to the early stages. Their , Lia Gershon, was born on January 21, 2025, becoming the younger sister to El-Yam. The family lives in , where Alchimister navigates her roles as a model, entrepreneur, and parent. Just three months after Lia's birth, she participated in a cover shoot, discussing the joys and challenges of early motherhood. By April 2025, she returned to professional modeling with her first campaign post-childbirth, embracing physical changes as a natural aspect of her maternal journey. Alchimister shares a strong bond with her siblings, including her sister Sapir Alchimister, a fellow model with whom she has maintained professional ties in the fashion industry. Her brother, Gil Winter, rounds out her immediate family support system.

References

  1. https://www.famousbirthdays.com/people/neta-alchimister.html
  2. https://www.itmodels.co.il/models/111-neta-alchimister/
  3. https://bananhot.com/pages/frontpage
  4. https://bynetabeauty.com/pages/about-us
  5. https://www.lilit.co.il/aboutus_en
  6. https://www.imdb.com/name/nm8785585/
  7. https://kids.kiddle.co/Neta_Alchimister
  8. https://www.thecityceleb.com/biography/personality/model/neta-alchimister-biography-husband-age-kids-net-worth-height-parents-instagram-movies/
  9. https://netaalchimister.com/
  10. https://www.ice.co.il/top-5/news/article/1030622
  11. https://celebmafia.com/neta-alchimister-in-bikini-miami-beach-10-22-2018-1661220/
  12. https://www.edb.co.il/name/n0034758/
  13. https://www.linkedin.com/posts/adi-ronen-2919bb68_when-the-biggest-influencer-in-israel-neta-activity-6709080631390822400-hvAn
  14. https://www.instagram.com/neta_alchimister/
  15. https://www.ynet.co.il/fashion/article/b11hqhyolg
  16. https://bananhot.com/pages/about-us
  17. https://www.revolve.com/bananhot/br/3a2100/
  18. https://www.mytheresa.com/us/en/women/designers/bananhot
  19. https://theculturetrip.com/middle-east/israel/articles/the-best-online-shopping-websites-in-israel
  20. https://worldredeye.com/2025/05/bananhot-beach-club-summer-2025-collection-launch/
  21. https://bananhot.com/collections/all-swimwear
  22. https://www.instagram.com/bananhot/
  23. https://www.jpost.com/consumerism/article-866711
  24. https://www.thescottishsun.co.uk/sport/football/4379718/celtic-defender-rami-gershon-wedding-neta-alchimister-israel-model-swimwear/
  25. https://tmi.maariv.co.il/celebs-news/article-1052947
  26. https://pplus.ynet.co.il/rechilut/article/b1rz1iqd1x
  27. https://pplus.ynet.co.il/rechilut/article/sy1ydsb0ke
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