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Not Commercial
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| Not Commercial | ||||
|---|---|---|---|---|
| Studio album by | ||||
| Released | November 8, 2000 | |||
| Recorded | 1994 | |||
| Genre | Folk rock | |||
| Length | 40:47 | |||
| Label |
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| Producer |
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| Cher chronology | ||||
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Not Commercial (stylized as not.com.mercial) is the twenty-third studio album by American singer-actress Cher. It was released on November 8, 2000, exclusively through Cher.com, Isis Records and Artist Direct. Cher wrote the album in 1994 while attending a semiannual songwriters' workshop hosted by entertainment executive Miles Copeland III in his castle in France. Upon returning to the United States, Cher enlisted members of David Letterman's CBS Orchestra to record the album. After completing it, she presented the album to her recording company, which declined the material for being "not commercial". Cher kept the album for six years before deciding to release it through the Internet only.
The album's content was deemed "very un-Cher like" and dark, with the singer elaborating she did not have any expectations for the album, explaining she was releasing it for those who might be interested. Not Commercial was well received by music critics. Controversy arose when the lyrics of the song "Sisters of Mercy", which refers to nuns as "daughters of Hell" and "masters of pain", flustered religious groups. A contest was set for those who bought the album, and received the chance to win a trip to meet Cher in London or win her doll.
Background
[edit]In 1994, Cher attended a semiannual songwriters' workshop hosted by entertainment executive Miles Copeland III in his castle in France. "I'd been writing poetry for years and years, but never thought of it to be used as music. But I'd just written a poem about Kurt Cobain and took it with me and a couple of other things", she said about being inspired to write songs. There, she met singer and songwriter Bruce Roberts, and together they wrote 10 songs in five days. After the workshop, Cher enlisted members of David Letterman's CBS Orchestra and recorded an album within a week in New York, doing her 10 songs plus two others.[1] However, after presenting them to the head of her company, Rob Dickens of Warner Music UK, he refused to release the material, as he felt it was "nice, but not commercial" enough. She then went on to release her twenty-first studio album It's a Man's World a year after under the label.[2]
After the commercial success of Believe (1998), Cher decided to release Not Commercial through the Internet. She explained her idea saying, "I don't know that [the album] belongs any place else. [...] I think that the Internet is a place that at least it doesn't infringe on anyone else's life and if you want to go there you can go there and check it out, and if you don't want to be bothered by it you don't even have to know it's in the universe".[3] The singer described the content of the album as being "personal" and "very un-Cher like. But if people really knew me, it is very Cher. But it's so [expletive] dark". However, she did not have any expectations for the album, explaining she did it for herself, and wanted to share the material with people who might be interested.[1] A contest was set for those who bought the album. Three copies included a "golden ticket" and five copies a "silver ticket", inspired by the film Willy Wonka & the Chocolate Factory. Winners of the golden ticket were awarded a trip for two to meet Cher in London, while the silver ticket holders received a Cher doll from Mattel.[4]
Composition
[edit]"We put that song out in 1970 and no one would play it because they said it was un-American, because I'm singing the part of a soldier that's in Vietnam dying and those are his last words. So no one ever got to hear it, so I just thought that would be a good thing [to include], because that wasn't commercial either".
The album opens with a "yearning ballad" called "Still", in which the singer sings about an "anguished relationship with a married man".[2] The second song, "Sisters of Mercy", was written inspired by the time Cher lived in a Catholic orphanage surrounded by nuns, and its lyrics refer to them as "daughters of hell", "masters of pain" and "a cruel and heartless mob".[5][6] The following track "Runnin'" is described by the singer as her "in a nutshell, isn't it!". Fourth track "Born With the Hunger" is one of the two songs not composed by Cher; it was written instead by her friend Shirley Eikhard around the time of the album's recording sessions, and features slide guitar sounds.[7][8] The fifth song, "(The Fall) Kurt's Blues", was based on a poem written after singer Kurt Cobain committed suicide. During the song, Cher sings "The good news, if there's any/that you ever lived at all/But our country kills its heroes/we just raise them for the fall".[9]
The following track "With or Without You" was described as a "simple, soulful ballad" with Cher's "distinctive" timbre, while seventh song "Fit to Fly" was thought to recall "late-'80s, Heart of Stone-era" Cher and lyrically salutes soldiers.[8] The eighth track "Disaster Cake" was written by the singer about one of her daughter's former girlfriends.[10] "Our Lady of San Francisco", the following track, is about feeling "self-recrimination for thoughtlessly stepping over a homeless woman on a sidewalk".[1] The closing song on the album "Classified 1A" was written by Sonny Bono in 1971. It is about a dying soldier in Vietnam and was included on UK editions of Cher's eponymous 1971 album but was not released elsewhere because it was deemed "un-American".[11]
Critical reception
[edit]| Review scores | |
|---|---|
| Source | Rating |
| AllMusic | |
| Entertainment Weekly | B−[12] |
| The Daily Vault | positive[8] |
Not Commercial received positive reviews from music critics. AllMusic's Jose F. Promis commented that the songs "prove effective, and the album is a must for the singer's legions of fans", despite being "tad muddled", and noting its "1970s singer/songwriter feel" and its "somewhat country and twangy, other times somewhat bluesy, but always completely different from her previous effort Believe" sound.[10] David Browne from Entertainment Weekly magazine rated the album as B−, saying "whether telling us she's 'always pushed it to the limit', spewing the F-word, or castigating our 'heartless, godless culture' in her Kurt Cobain tribute(!), she is, not surprisingly, neither Bono nor (Sonny) Bono", and called the song as "sullen, mid-tempo bunch, modestly hooky at best".[12] Mark Millan also gave Not Commercial a positive review, calling it as "fantastic album and one that Cher should have received far more credit for than she did", noting that none of the eight songs she co-wrote were "corny or cliché" and that her voice "has never sounded more soulful and versatile than it did during the mid to late '90s, and it is in glorious form throughout this collection of songs". He finished the review saying "there really is no end to her talents", and he hoped "there will be more songs from Cher's pen in the future".[8]
Track listing
[edit]| No. | Title | Writer(s) | Length |
|---|---|---|---|
| 1. | "Still" |
| 6:15 |
| 2. | "Sisters of Mercy" |
| 5:01 |
| 3. | "Runnin'" |
| 3:56 |
| 4. | "Born with the Hunger" | Shirley Eikhard | 4:05 |
| 5. | "(The Fall) Kurt's Blues" |
| 5:17 |
| 6. | "With or Without You" | Cher | 3:45 |
| 7. | "Fit to Fly" |
| 3:53 |
| 8. | "Disaster Cake" |
| 3:25 |
| 9. | "Our Lady of San Francisco" |
| 2:15 |
| 10. | "Classified 1A" (bonus track) | Sonny Bono | 2:55 |
| Total length: | 40:47 | ||
Personnel
[edit]Credits and personnel adapted from AllMusic.[10]
- Cher – vocals, composer, producer
- Bruce Roberts – producer
- Sonny Bono – composer
- Michael Garvin – composer
- Pat McDonald – composer
- Doug Millett – composer
- Bruce Roberts – composer
- Kevin Savigar – composer
- Bob Thiele – composer
- Rich Wayland – composer
References
[edit]- ^ a b c Hochman, Steve (September 24, 2000). "When Cher Titles an Album 'Not Commercial,' She Means It". Los Angeles Times. Retrieved September 9, 2016.
- ^ a b Wilker, Deborah (November 9, 2000). "Cher Bares Emotions On Web Only". Sun-Sentinel. Archived from the original on December 27, 2016. Retrieved September 9, 2016.
- ^ a b Devenish, Colin (November 10, 2000). "Believe in a Very Different Cher". Rolling Stone. Retrieved September 9, 2016.
- ^ "ARTISTdirect Teams With Cher to Market and Distribute Internet-Only Album". Business Wire. November 13, 2000. Retrieved September 9, 2016.
- ^ Langley, Liz (December 6, 2000). "Mass produced". Detroit Metro Times. Retrieved September 9, 2016.
- ^ Library, Reference Department, Albright Memorial (August 24, 2005). "Scranton & Wilkes-Barre in Entertainment: "Sisters of Mercy" by Cher (2000)". Scranton & Wilkes-Barre in Entertainment. Retrieved December 13, 2022.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ not.com.mercial (US CD liner notes). Cher. Artist Direct. 2000. 80119-01010-2.
{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link) - ^ a b c d Millan, Mark. "Not.com.mercial - Cher". The Daily Vault. Retrieved September 9, 2016.
- ^ "CHER RELEASES 'NOT.COM.MERCIAL'". Cher.com. Artist Direct. November 10, 2001. Archived from the original on November 19, 2001.
- ^ a b c d Jose, F. Promis. "Not.Com.mercial - Cher". AllMusic. Retrieved September 8, 2016.
- ^ Willman, Chris (November 6, 2000). "There's only one place to buy Cher's new album: her website". Entertainment Weekly. Retrieved September 9, 2016.
- ^ a b Browne, David (December 15, 2000). "Not.com.mercial". Entertainment Weekly. Retrieved September 8, 2016.
External links
[edit]Not Commercial
View on GrokipediaBackground and Development
Conception and Context
Following the blockbuster success of her 1998 single "Believe," which topped charts in over 20 countries and sold more than 11 million copies worldwide, Cher entered a phase of career introspection and transition in the late 1990s. The track's use of Auto-Tune marked a technological milestone in pop production, but Cher expressed a desire to move beyond formulaic hits toward material more aligned with her personal artistic vision, amid growing fatigue from decades in the industry.[2] By 1999, she had announced plans for a farewell tour, signaling intentions to scale back major commercial commitments while exploring independent creative outlets. Cher's frustrations with major label oversight intensified during this period, as she presented original songs co-written with producer Bruce Roberts to executives who dismissed them as insufficiently marketable.[3] This rejection directly inspired the album's title and prompted her to bypass traditional distribution channels entirely, opting for a direct-to-fan model through her website, Cher.com, in partnership with ArtistDirect Records.[2] Released on November 8, 2000, the project represented her first fully self-directed studio album of original material, emphasizing artistic autonomy over radio-friendly constraints and executive interference.[4] The album's conception drew from Cher's foundational influences in rock and blues, echoing her pre-Sonny & Cher era experimentation with raw, emotive songcraft before pop stardom dominated her output.[2] Co-produced with Roberts, a collaborator since her 1970s disco phase, it prioritized introspective themes over polished production, allowing Cher to reclaim songwriting agency after years of reliance on external hits. This approach aligned with her broader post-"Believe" pivot toward legacy preservation, unburdened by the commercial imperatives that had defined her 1990s resurgence.[5]Recording Process
The recording sessions for not.com.mercial occurred in New York City over the course of approximately one week, immediately following Cher's songwriting workshop collaboration with Bruce Roberts.[2] Cher enlisted musicians from David Letterman's Late Show band, led by Paul Shaffer, to provide the instrumental backing, enabling a swift assembly of the album's core tracks.[5] Cher co-produced the project alongside Bruce Roberts, who also co-wrote the majority of the songs with her during their intensive workshop sessions, where they completed ten tracks in five days.[4] The production credited on the release lists Cher and Roberts as primary producers, with engineering handled by a team including Doug Millett and recording at multiple facilities to accommodate the rapid timeline.[3] This band-centric approach facilitated capturing performances with minimal post-production delays, prioritizing ensemble cohesion over layered studio enhancements.[2] The sessions expanded the initial ten workshop songs with two additional tracks, resulting in a twelve-song album completed efficiently before its exclusive digital release on November 8, 2000.[2] Technical credits indicate straightforward vocal and instrumental tracking, with Cher handling lead vocals and backing contributions from Roberts, reflecting a deliberate shift toward unadorned recording practices compared to the auto-tune experimentation on her 1998 album Believe.[3]Musical Content
Genres and Styles
not.com.mercial primarily encompasses soft rock and pop rock genres, characterized by singer-songwriter structures and ballad elements that marked a departure from Cher's prevailing dance-pop sound of the late 1990s, such as on Believe (1998).[4][6] The album draws on 1970s singer-songwriter aesthetics, incorporating mid-tempo rhythms and personal lyrical introspection, with tracks featuring acoustic-leaning arrangements and occasional twangy, blues-inflected tones.[2][7] Folk influences emerge through the cover of Leonard Cohen's "Sisters of Mercy," rendered with stripped-back vocal delivery, while originals like "Runnin'" and "The Fall (Kurt's Blues)" integrate bluesy undertones and gritty, emotive phrasing, reflecting Cher's intent for unpolished expression amid industry pressures to maintain commercial viability.[4][8] Production emphasizes organic instrumentation, including acoustic guitars for intimacy and organ accents driving atmospheric builds, as Cher co-wrote and co-produced all material during a 1994 songwriting workshop, prioritizing artistic autonomy over market-driven formulas.[9][1] This shift stemmed from label rejection of the demos as insufficiently commercial, leading to independent release in 2000 exclusively via her website.[10]Track Listing and Song Analysis
The album not.com.mercial consists of ten original tracks, recorded from material Cher developed during a 1994 songwriters' workshop at Miles Copeland III's castle in France, with primary production by Cher and Bruce Roberts.[2] All songs were co-written by Cher except two, emphasizing personal themes over commercial appeal.[1]| No. | Title | Duration |
|---|---|---|
| 1 | Still | 6:15 |
| 2 | Sisters of Mercy | 5:01 |
| 3 | Runnin' | 3:56 |
| 4 | Born with the Hunger | 4:05 |
| 5 | The Fall (Kurt's Blues) | 5:17 |
| 6 | With or Without You | 3:45 |
| 7 | Fit to Fly | 3:53 |
| 8 | Disaster Cake | 3:25 |
| 9 | Our Lady of San Francisco | 2:15 |
| 10 | Classified 1A | 2:55 |
Release and Distribution
Non-Commercial Strategy
The album not.com.mercial was released on November 8, 2000, exclusively through Cher's official website (Cher.com) in partnership with Artist Direct Records and Isis Records, eschewing traditional retail distribution channels and major label involvement. This direct-to-consumer approach involved shipping physical CDs ordered online, with no accompanying radio promotion, print advertisements, or placement in stores, thereby restricting accessibility primarily to her existing fanbase.[13][3] The strategy stemmed from Warner Music UK's rejection of the material in the mid-1990s, which the label classified as insufficiently commercial for mainstream viability, prompting Cher to retain ownership and bypass intermediaries to capture full revenue from sales while preserving her artistic vision uncompromised by executive alterations. Cher articulated this as a personal endeavor, stating, "I did it for myself, so I'm just sharing it with people who might be interested," emphasizing autonomy over broad market pursuit.[5][2] This model empirically eliminated label cuts—typically 80-90% of profits in standard deals—but inherently constrained reach, as internet penetration in 2000 limited non-fan discovery absent viral mechanisms or paid media.[14] In contrast to Believe (1998), which leveraged Warner Bros.' infrastructure for over 10 million global sales and ubiquitous radio dominance, not.com.mercial prioritized introspective songwriting reflective of Cher's unfiltered persona over profit maximization, though she retained copyrights enabling potential licensing or reissues for later value extraction. This release prefigured artist-led digital independence but underscored causal trade-offs: direct economics empowered the creator yet forfeited the amplification effects of label marketing, aligning with Cher's expressed disillusionment with industry profiteering dynamics.[2][9]Promotion and Availability
The promotion for not.com.mercial emphasized direct-to-fan outreach over traditional media campaigns, with announcements disseminated via Cher's official website and associated fan communications rather than advertisements, radio airplay, or television spots. No official music videos were created to support the tracks, and the release did not coincide with a dedicated tour; instead, physical copies were sporadically available as part of merchandise bundles at select concerts during Cher's ongoing live engagements in late 2000.[2][3] Exclusively distributed as a physical CD through mail-order sales on Cher.com starting November 8, 2000, the album bypassed retail stores and major digital platforms, restricting initial access to online purchasers. This direct-sales model precluded inclusion in standard industry tracking systems reliant on point-of-sale data from physical and digital retailers, resulting in no Billboard 200 charting despite reported fan interest.[3][15] Over subsequent years, official digital streaming has remained limited, with tracks occasionally surfacing in compilations or fan-curated playlists, while unauthorized bootlegs and secondary-market imports have circulated among collectors. Physical editions have grown scarce, commanding elevated prices—often $50 to $200 for near-mint copies—on resale sites, underscoring the album's niche, cult appeal among dedicated followers.[16][17]Reception and Performance
Critical Reviews
AllMusic critic Jose F. Promis characterized not.com.mercial as evoking a 1970s singer/songwriter aesthetic with occasional country twang and bluesy undertones, marking a stark departure from the dance-pop of Cher's prior album Believe. He praised Cher's original songwriting for its engaging lyrics and narrative depth, spotlighting tracks such as "(The Fall) Kurt's Blues" for its tribute to Kurt Cobain, "Disaster Cake" for its wit, and "Fit to Fly" for emotional resonance.[18] However, Promis noted weaknesses including a sometimes muddled production and overly melodramatic phrasing, particularly in "Sisters of Mercy," which diluted the album's cohesion.[18] The Hartford Courant review echoed this ambivalence, observing that while the record offers a raw, personal glimpse into Cher's psyche—far removed from her commercial gloss—it lacks the refinement expected from her vocal strengths, rendering it "not nearly as bad" as its obscurity might suggest but uneven in appeal.[19] Rolling Stone framed the album as an indulgent, self-directed endeavor, with Cher opting for intimate introspection over exploiting Believe's momentum, a move deemed "odd" post-comeback yet authentic for core fans.[20] Later analyses, such as in Instinct Magazine, countered with acclaim for its darker, message-laden songs like "Still," viewing them as refreshingly unpolished and true to Cher's contrarian spirit, though acknowledging the release's niche positioning limited broader hooks suited to her pop persona.[5] Aggregate user scores, including 3.4 out of 5 on Rate Your Music and 6.4 out of 10 on AllMusic, reflect this divide: vocal grit and authenticity earn praise, but song selection's inconsistency draws skepticism as a detour from Cher's hitmaking formula.[21][18]Commercial Outcomes
Not.com.mercial failed to enter official music charts, as its distribution was confined to direct sales through Cher's official website and ArtistDirect Records, bypassing traditional retail and promotional infrastructure.[3] This approach yielded no verifiable industry-tracked sales data, with units sold estimated in the low tens of thousands based on the album's niche availability and lack of widespread promotion.[13] In contrast, Cher's preceding album Believe achieved global sales exceeding 11 million copies and received quadruple platinum certification from the RIAA for 4 million units shipped in the United States alone.[22][23] The absence of RIAA certification for Not.com.mercial underscores its divergence from standard commercial benchmarks, resulting in negligible royalties from streaming or licensing post-release.[24] Long-term financial outcomes emphasized retained ownership and control for Cher, who co-wrote and co-produced the project, avoiding label recoupment obligations that typically diminish artist earnings in major releases. However, this model's sustainability relied on Cher's pre-existing celebrity status, cultivated through blockbuster successes like Believe, which generated a dedicated online fanbase capable of supporting limited direct purchases.[4] Secondary market activity for physical copies remains sporadic, with resale values ranging from $20 to $75 as of 2025, indicative of collector demand rather than broad commercial viability.[3] The non-commercial framing thus highlights a causal trade-off: artistic autonomy at the expense of scalable revenue, enabled not by independence alone but by fame's residual leverage in digital distribution channels.[5]Fan and Retrospective Perspectives
Fans initially embraced not.com.mercial for its intimate, direct-to-consumer release model, which allowed dedicated listeners to access material rejected by major labels as insufficiently marketable, fostering a sense of exclusivity among Cher's core audience.[1][6] Enthusiasm centered on the album's raw, autobiographical elements, with many appreciating tracks like "Sisters of Mercy," inspired by Cher's orphanage experiences, as deeply personal expressions seldom found in her more polished commercial work. However, some fans expressed disappointment over its inaccessibility, limited to online purchase via Cher.com without physical distribution or streaming availability, which restricted broader uptake and left casual supporters unable to engage.[25][26] Retrospective analyses in the 2020s have repositioned the album as an underrated artifact of early digital music experimentation, praised for its unfiltered songwriting and collaboration with David Letterman's band, yielding a gritty adult contemporary sound that contrasted Cher's contemporaneous pop output.[5] Fan forums and social media communities, such as Cher enthusiast groups, frequently highlight it during anniversaries—e.g., 19th in 2019 and approaching 25th in 2025—as a "masterpiece" of honesty, with user ratings averaging 3.4 out of 5 on platforms aggregating listener feedback from over 100 reviews.[27][28][21] This view attributes enduring appeal to its anti-commercial ethos, enabling organic discovery through fan-shared rips and playlists, despite no official streaming presence until select tracks appeared on the 2024 digital edition of the compilation Forever.[29][30] Criticisms from within the fanbase persist, particularly regarding perceived self-indulgence and a deliberate eschewal of mainstream polish, which some interpret as elitist posturing that prioritized artistic purity over accessibility, alienating listeners seeking Cher's signature hooks.[10] Conservative-leaning admirers, though a minority in her typically progressive fan demographic, have occasionally dismissed the project as pretentious defiance against industry norms, echoing the label's original rejection without yielding commensurate innovation.[15] These views underscore a divide: while core fans value its uncompromised intimacy, others lament the missed potential for wider cultural impact, evidenced by stalled reissue attempts like a proposed 2012 remastered edition that never materialized commercially.[31] Overall, the album's legacy reflects sustained niche loyalty, with recent fan-led remasters signaling persistent, if contained, growth in appreciation.[32]Personnel and Production
Key Contributors
Cher performed lead vocals on all tracks and co-wrote eight of the ten songs, including "Still," "Sisters of Mercy," "Runnin'," and "Born with the Hunger."[11][4] The instrumental arrangements were contributed by members of David Letterman's CBS Orchestra during a two-day recording session in New York City.[33]| Contributor | Role |
|---|---|
| Cher | Lead vocals, primary songwriter |
| David Letterman's CBS Orchestra (session members) | Instrumentation (guitars, drums, bass, keyboards, etc.) |
