Oodji (in 1998-2011 – OGGI) is a youth fashion chain operating in Russia and former Soviet countries. The brand is specialized in the development and production of clothes and the distribution through a wide network of brand shops.
The first OGGI shop opened its doors in 1998 in Saint Petersburg.[1] The founders of the brand are Dmitry Garbuzov and Dmitry Yermakov.[2]
From 1998 to 2011 I worked under the brand "OGGI", producing only women's clothes and accessories. Since 2011 the brand produce men's clothes and accessories, since 2012 - kids' clothes and shoes.[3][4]
For 2011, the brand had about 400 own and franchised stores with women's and men's clothing.[4]
Over 280 OGGI shops have been opened since 1998 in more than a hundred cities around Russia and Ukraine. In 2011-2015 Oodji had shops in Poland, Czech Republic and Slovenia. The brand belongs to the "August" company (the head - Dmitry Garbuzov).
In 2010 OGGI's revenue was $302 million (according to Esper Group estimates).[4]
The company's revenue for 2020 amounted to 5.23 billion rubles.[5][6]
Since 2013, in Ukraine company has become the object of attention of activists of the campaign "Do not buy Russian goods!" Activists urge not to buy in markets "OGGI" nothing pointing to the owners of Russian origin network. Also OGGI hit to public lists of Russian goods of activists and journalists.[7][8]
Russia: 252 stores| City | Stores |
| Saint-Petersburg | 25 |
| Moscow | 76 |
| Nizhniy Novgorod | 8 |
| Total | 109 |
| Name Of District | Stores |
| Central Federal District | 31 |
| Northwestern Federal District | 12 |
| Volga Federal District | 38 |
| Siberian Federal District | 23 |
| Urals Federal District | 14 |
| Southern Federal District | 16 |
| Far Eastern Federal District | 9 |
| Total | 143 |
Ukraine: 28 stores
Kazakhstan: 5 stores
Armenia: 2 stores
Poland: 15 stores
Czech Republic: 4 stores
Belarus: 5 stores
Kyrgyzstan: 3 stores
Moldova: 5 stores
Slovakia: 2 stores
