Octopus card
Octopus card
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Octopus card

The Octopus card (Chinese: 八達通; Jyutping: baat3 daat6 tung1, Cantonese) is a reusable contactless stored value smart card for making electronic payments in online or offline systems in Hong Kong. Launched in September 1997 to collect fares for the territory's public transport system, it has grown into a widely used system for transport and other retail transactions in Hong Kong. It is also used for purposes such as recording school attendance and permitting building access. As of 2016, the cards are used by 98 percent of the population of Hong Kong aged 15 to 64 and the system handles more than 14 million transactions, worth over HK$180 million, every day.

The Octopus card system was the world's second contactless smart card system, after the Korean Upass. It won the Chairman's Award at the World Information Technology and Services Alliance's 2006 Global IT Excellence Awards for, among other things, being the world's leading complex automatic fare collection and contactless smart card payment system. Its success led to the development of similar systems elsewhere, including Navigo card in Paris, Oyster card in London, Opal card in New South Wales, and NETS FlashPay and EZ-Link in Singapore.

When Hong Kong's Mass Transit Railway (MTR) began operations in 1979, it used recirculating magnetic stripe cards as fare tickets. The Kowloon-Canton Railway (KCR) adopted the same magnetic cards in 1984. The Common Stored Value Ticket was a version that held a balance for use over multiple trips. In 1989, the Common Stored Value Ticket system was extended to Kowloon Motor Bus (KMB) buses providing a feeder service to MTR and KCR stations, and to Citybus. It was also extended to a limited number of non-transport applications, such as transactions and payments at photo booths and for fast food vouchers.

In 1993, MTR Corporation announced it would move to use contactless smart cards. In 1994 it partnered with four other major transit companies in Hong Kong, Kowloon-Canton Railway Corporation, Kowloon Motor Bus, Citybus, and Hongkong and Yaumati Ferry, to create a joint-venture business, then known as Creative Star Limited.

After three years of trials, the Octopus card was launched on 1 September 1997. Three million cards were issued in the first three months. The system's quick success was because MTR and KCR required all holders of Common Stored Value Tickets to replace them with Octopus cards within three months or have their tickets expire. Another reason was a coin shortage in Hong Kong in 1997. With the transfer of Hong Kong away from British rule, there was a belief that older Hong Kong coins embossed with Queen Elizabeth II's head would rise in value, so many people held on to them waiting for their value to increase.

The Octopus system was quickly adopted by other Creative Star partners. KMB reported that by 2000 most bus journeys were completed using an Octopus card. Boarding a bus in Hong Kong without using the Octopus card requires giving exact change, making it cumbersome compared to using the Octopus card. By November 1998, 4.6 million cards had been issued, and rising to 9 million by January 2002.

In 2000, the Hong Kong Monetary Authority granted a deposit-taking company licence to the operator. This increased the proportion of permitted non-transport–related Octopus card transactions from 15% of turnover to 50%. About HK$416 million was deposited in the Octopus system at any given time as of 2000.

On 6 November 2005, Octopus Cards Limited launched Octopus Rewards, a program that allows cardholders to earn rewards with participating merchants. Founding partners for the Octopus Rewards program included HSBC, UA Cinemas and Wellcome. The rewards are in the form of points, or reward dollars, stored on the card. The rate at which reward points are earned per dollar spent differs between merchants. Reward points can be redeemed as payment for purchases at partner merchants for at least HK$1 per reward dollar.

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