Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
Old Navy
Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, Manila, and Mexico City.
In the early 1990s, Dayton-Hudson Corporation (then the parent company of Target, Mervyn's, Dayton's, Hudson's, and Marshall Field's) looked to establish a new division branded as a less expensive version of Gap called Everyday Hero; Gap's then-CEO Millard "Mickey" Drexler responded by opening Gap Warehouse in existing Gap outlet locations in 1993. On March 11, 1994, Gap Warehouse was renamed Old Navy Clothing Co. to establish a separate image from Gap. The name was conceived after the other original proposed names, Monorail and Forklift, were disliked by Drexler, and decided upon the new name after seeing a building with the two words on it during a visit to Paris. The new stores were about 15,000 square feet (1,400 m2), compared to less than 10,000 square feet (900 m2) for Gap Warehouse stores. On March 11, 1994, the first Old Navy locations opened in the northern California towns of Colma, San Leandro and Pittsburg. According to Kevin Lonergan, Gap's Director of Stores, Old Navy stores were intentionally designed like grocery stores, with flowing aisles, shopping carts, and small impulse items near the checkout counters. The cement floor, metal shelving, and checkout counters built from polished pressed board and galvanized metal gave the stores an industrial warehouse feel, while the colorful arrangements and large number of employees working set it apart from other discount clothing stores. Later that year, 42 other Old Navy stores opened, and most of the 45 Gap Warehouse stores were renamed Old Navy.
Previously, Old Navy had campy television ads featuring Carrie Donovan, Morgan Fairchild, and a canine mascot, Magic.
The Old Navy division grew quickly; in 1997, it became the first retailer to pass $1 billion in its first four years in business, and opened 500 stores by 2000. In 2001, Old Navy began its international expansion with the opening of 12 stores in Ontario, Canada.
Thus, the brand also experimented, opening a coffee shop inside one location in San Francisco in December 1995, and opening an Old Navy Kids location in Littleton, Colorado, in April 1997. This in turn did not work out for the company, and was terminated the following September.[citation needed]
In 2005, Old Navy's then-president Dawn Robertson looked to address the competition she saw in Hollister Co. and American Eagle Outfitters by rebranding the division with a "high fashion feel". In addition to a new logo, several locations were built or remodeled to reflect the "New Old Navy"; one such location in St. Petersburg, Florida, cost roughly $5 million to develop. Unlike the traditional industrial warehouse style most Old Navy locations possess, the new stores were boutique in nature, featuring green building materials, rock gardens, large murals, and posters, as well as many mirrored and silver accents. Also, advertisements began to be created in-house, and substituted the original kitschy and humorous feel for a high fashion and feminine directive. These stores proved to be a disappointing investment, and Robertson was asked to leave the company.
In 2011, Old Navy began a second rebranding, known as Project ONE, to emphasize a family-oriented environment. It targeted Old Navy's target customer (the fictional "Jenny", a married mother of at least one child) and featured better lighting, vibrant colors, layouts that make shopping easier, quick-change stations, and a more efficient cash wrap design. By July 12, 2011, one-third of the company's North American locations had adopted the redesign.
In 2012, after several years of Old Navy losing sales to rival retailer H&M, Gap Inc. hired H&M executive Stefan Larsson to run its Old Navy division. Larsson instituted a number of changes, including hiring designers away from Coach, Nike, Reebok, and North Face to design exclusive Old Navy clothing. By 2015, Old Navy's yearly sales had reached $6 billion per year in the US, almost equaling those of Gap Inc.'s Gap and Banana Republic divisions combined. Larsson left the company to join Ralph Lauren in 2015 and was replaced by current President and CEO, Sonia Syngal. Since at least 2013, Old Navy (as part of Gap Inc.) has been a member of the advocacy coalition Business for Innovative Climate and Energy Policy (BICEP) organized by the nonprofit advocacy organization Ceres.
Hub AI
Old Navy AI simulator
(@Old Navy_simulator)
Old Navy
Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, Manila, and Mexico City.
In the early 1990s, Dayton-Hudson Corporation (then the parent company of Target, Mervyn's, Dayton's, Hudson's, and Marshall Field's) looked to establish a new division branded as a less expensive version of Gap called Everyday Hero; Gap's then-CEO Millard "Mickey" Drexler responded by opening Gap Warehouse in existing Gap outlet locations in 1993. On March 11, 1994, Gap Warehouse was renamed Old Navy Clothing Co. to establish a separate image from Gap. The name was conceived after the other original proposed names, Monorail and Forklift, were disliked by Drexler, and decided upon the new name after seeing a building with the two words on it during a visit to Paris. The new stores were about 15,000 square feet (1,400 m2), compared to less than 10,000 square feet (900 m2) for Gap Warehouse stores. On March 11, 1994, the first Old Navy locations opened in the northern California towns of Colma, San Leandro and Pittsburg. According to Kevin Lonergan, Gap's Director of Stores, Old Navy stores were intentionally designed like grocery stores, with flowing aisles, shopping carts, and small impulse items near the checkout counters. The cement floor, metal shelving, and checkout counters built from polished pressed board and galvanized metal gave the stores an industrial warehouse feel, while the colorful arrangements and large number of employees working set it apart from other discount clothing stores. Later that year, 42 other Old Navy stores opened, and most of the 45 Gap Warehouse stores were renamed Old Navy.
Previously, Old Navy had campy television ads featuring Carrie Donovan, Morgan Fairchild, and a canine mascot, Magic.
The Old Navy division grew quickly; in 1997, it became the first retailer to pass $1 billion in its first four years in business, and opened 500 stores by 2000. In 2001, Old Navy began its international expansion with the opening of 12 stores in Ontario, Canada.
Thus, the brand also experimented, opening a coffee shop inside one location in San Francisco in December 1995, and opening an Old Navy Kids location in Littleton, Colorado, in April 1997. This in turn did not work out for the company, and was terminated the following September.[citation needed]
In 2005, Old Navy's then-president Dawn Robertson looked to address the competition she saw in Hollister Co. and American Eagle Outfitters by rebranding the division with a "high fashion feel". In addition to a new logo, several locations were built or remodeled to reflect the "New Old Navy"; one such location in St. Petersburg, Florida, cost roughly $5 million to develop. Unlike the traditional industrial warehouse style most Old Navy locations possess, the new stores were boutique in nature, featuring green building materials, rock gardens, large murals, and posters, as well as many mirrored and silver accents. Also, advertisements began to be created in-house, and substituted the original kitschy and humorous feel for a high fashion and feminine directive. These stores proved to be a disappointing investment, and Robertson was asked to leave the company.
In 2011, Old Navy began a second rebranding, known as Project ONE, to emphasize a family-oriented environment. It targeted Old Navy's target customer (the fictional "Jenny", a married mother of at least one child) and featured better lighting, vibrant colors, layouts that make shopping easier, quick-change stations, and a more efficient cash wrap design. By July 12, 2011, one-third of the company's North American locations had adopted the redesign.
In 2012, after several years of Old Navy losing sales to rival retailer H&M, Gap Inc. hired H&M executive Stefan Larsson to run its Old Navy division. Larsson instituted a number of changes, including hiring designers away from Coach, Nike, Reebok, and North Face to design exclusive Old Navy clothing. By 2015, Old Navy's yearly sales had reached $6 billion per year in the US, almost equaling those of Gap Inc.'s Gap and Banana Republic divisions combined. Larsson left the company to join Ralph Lauren in 2015 and was replaced by current President and CEO, Sonia Syngal. Since at least 2013, Old Navy (as part of Gap Inc.) has been a member of the advocacy coalition Business for Innovative Climate and Energy Policy (BICEP) organized by the nonprofit advocacy organization Ceres.