On Demand (Sky)
On Demand (Sky)
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On Demand (Sky)

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On Demand (Sky)

On Demand was the brand name of a range of video on demand services from Sky UK designed to compete with rival companies such as Virgin TV or EE TV as well as internet television services such as Amazon Prime Video and Netflix.

On Demand, previously called Sky Anytime, has been available in various forms including: a PC version using a peer-to-peer platform over broadband Internet connection, a version for users of 3G mobile telephones, a push video on demand service for subscribers equipped with a Sky+ HD set-top box or the PVR3 version of the Sky+ set top box and a pull video-on-demand service.[citation needed]

Sky no longer use the "On Demand" brand for their current Sky TV on demand services on Sky Q, Sky Go, Sky+ HD, Sky Glass and Sky Stream.[citation needed]

On 27 March 2007, Sky launched its Sky Anytime service for owners of Sky HD set top boxes. The service is a Push video on demand (push VoD) system similar to Top Up TV's TV Favourites, where the Sky+ PVR automatically records programmes transmitted over-night. The service uses 140 GB of previously reserved disk space on Sky+ HD boxes hard-disk space whilst on standard Sky+ boxes it uses 80 GB of the hard-disk space. The service is intended to provide a catch-up of a selection of the last week's programming. The service was launched on PVR3 Sky+ boxes manufactured by Pace and Amstrad on 24 April 2007. The update for Thomson boxes was delayed because of technical difficulties, it was finally launched for Thomson boxes on 29 May 2007.

On 30 July 2009, Sky confirmed the launch of a 'pull' video-on-demand service for 2010, adding to the Sky Anytime 'push' VOD service. On 29 April 2010, Sky revealed that it will name its video-on-demand service Sky Anytime+. "It will be a broad offering at launch with a large range of content across the range of content that we show," CEO Jeremy Darroch said. "(It will feature) progressive download using the broadband return pathway and the hard disk in a combined way. All of the boxes are VOD-ready, so we'll be able to roll it out to all of the box population." Sky Anytime+ began a staggered roll out from 26 October 2010, The majority of Sky's customers were able to receive the service by the end of 2010. In the phased rollout, all remaining receivers were enabled in the first part of 2011. A background over-the-air update in 2010 upgraded all existing Sky+ HD boxes with the software needed to run Anytime+.

In July 2011, Sky Anytime was added to Virgin Media with content from Sky Living, following on from Sky's purchase of Virgin Media Television. Additional content began rolling out on 11 October 2011 ahead of a full launch the following day. Programming is available in both standard and high definition from Sky1, Sky Arts, Sky Living, Sky Movies, Sky News and Sky Sports. However HD content from premium channels is limited to TiVo subscribers. Sky Anytime content also became available through Virgin Media Player online on 28 October 2011 but not on mobile devices.[citation needed]

On 6 September 2012, Sky announced that Sky Anytime and Anytime+ would be merged and rebranded as On Demand, along with the addition of a Catch-up TV section. This occurred on 26 September 2012, with Sky Anytime becoming a Showcase section and Sky Anytime+ being split into Library, Movies and Sky Store, all on the Sky Guide of the satellite receivers.[citation needed]

On 11 October 2012, the download component of the on Demand service was activated in Ireland, where Anytime+ had previously been unavailable.[citation needed]

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